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Ben RobinsonOctober 2016
Presentation at University of Geneva
@robinsonbenp
To cover
My career to date
Lessons from Temenos
Marketing
Lions vs Unicorns
Strategy & Innovation
Balance Sheet Myth
My career
My career
Highereducation
Graduatescheme
Manager
Senior Manager
Director
CxO
Retirement
Permanent career campaigns
Individual superstarsHierarchies and teams
Infrequent job hunting
My career
Careers managed by the individual
A series of gigs
Individual skills
Careers management by the organization
A stable career path
Organizational systems
Shift from company to individual
Shift from company to individual
The end of competitive advantage - Rita Gunther McGrath
Permanent career campaigns
Individual superstars
My career
Careers managed by the individual
A series of gigs
Individual skills
Powers have moved from company to
individual
Keep learning
Broaden CV
Network
Fixed costs
Income sources
Travel
Lessons from Temenos
Lessons from Temenos
Global from Day 1
Lessons from Temenos
Packaged software Services
Lessons from Temenos
A clear sense of purpose
Strategy
Constant innovationFast, devolved budgets
CannibalisationHealthy Disengagement
Network effects
Strategy
Zoom outZoom
In
Strategy & Innovation
CustomerCreation
CompanyBuilding
CustomerDiscovery
CustomerValidation
STOP STOP STOP
The Pivot
No customer feedback; No solution delivered
Innovation
Earliest testable Earliest usable Earliest loveable
Defects likely to occurNot loveable first time
Takes too long to solve problem
Strategy
Scale
Potential market share
Businesses driven by economies of scale
Businesses driven by increasing returns
Marketing
1900 1950 2008
NEEDS WANTS ENGAGEMENT
Marketing
What information consumes is rather obvious. It consumes the attention of its
recipients.
Herbert A. Simon
Hence, a wealth of information creates a poverty of attention.
Marketing
BRAND INDIVIDUALMARKETING
Unless your advertising contains a big idea, it will pass like a ship in the night.
David Ogilvy
Marketing
Marketing
The Small Balance Sheet Myth
Balance Sheet Myth
Tom Goodwin
Balance Sheet Myth
Balance Sheet Myth
Balance Sheet Myth
Balance Sheet Myth
[Image: Flickr user OnInnovation]
Lions, not unicorns
Lions, not unicorns
$1.3t $480b
Value of the Top 3 Internet companies
$72b
$17b
Lions, not unicorns
#101 / $350b
#52 / $238b
Distribution of unicorns and valuation
#19 / $36b
#4 / $5b
Lions, not unicorns
691 773 477 599 814 705 957 712 758 848 1,457 1,547
2,063
6,005
2,609
4,185 3,787
8,306
7,181
4,401
5,599 132 140
107117
142
179165
186208
195
242 247260
270277
330316
353
344340
426
0
50
100
150
200
250
300
350
400
450
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
2011Q1
2011Q2
2011Q3
2011Q4
2012Q1
2012Q2
2012Q3
2012Q4
2013Q1
2013Q2
2013Q3
2013Q4
2014Q1
2014Q2
2014Q3
2014Q4
2015Q1
2015Q2
2015Q3
2015Q4
2016Q1
Fintech Funding
Funding (FinTech) Deals (FinTech)
USDm
Lions, not unicorns
Some useful links
https://www.amazon.co.uk/End-Competitive-Advantage-Strategy-Business/dp/1422172813
https://www.amazon.com/King-Madison-Avenue-Ogilvy-Advertising/dp/1403978956
https://www.amazon.co.uk/Business-Software-Manager-Programmer-Entrepreneur/dp/074321580X
https://www.temenos.com/globalassets/mi/wp/160324-balancesheet/temenos_balance_sheet_paper_wp1603fd.pdf
https://salon.thefamily.co/in-search-of-scalability-5c495f8f4f0#.au15rmj2y
http://a16z.com/2016/03/07/all-about-network-effects/
http://longnow.org/seminars/02015/mar/31/creator-economy/