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15 Things Landscapers Should Know About Google and Social Media

Presentation 20141102 - inbound for landscapers

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15 Things Landscapers Should Know About

Google and Social Media

Where you can download these

slides:bit.ly/

@aj613 | ajsingerstudios.com | [email protected]

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•Five Things You Can Do For Free to Improve Your Rankings

•Five Things About How Google Rank Websites

•Five Things That Work for Landscapers

Five Things You Can Do For Free

#1 Do a Google Search for “Google My Business”

#2 Get a Google+

Account and Pageplus.google.com

#3Get a Twitter

Accounttwitter.com

#4Get a Facebook Pagefacebook.com/page

#5Get a Hootsuite

Accounthootsuite.com

Five Things About How Google Ranks

Websites

#1 Everything Runs According to What Will Make the Searcher Happy

• Relevant• Authoritat

ive• Local

#2 Relevant

Be the Search!And Communicate thatto Google

Moz.com/Local Info group, Neustar

Localeze, Acxiom, and Factual

schema.org

#3 Local

#4 Authoritative

Does the Rest of the World Know You Exist?

-Links to Your Page-Shared on Social Media

#5 What is Top Ranking Anyway?

#5 What is Top Ranking Anyway?

http://moz.com/blog/mega-serp-a-visual-guide-to-google

Five Things That Work Online for

Landscapers

#1Blogging

-Answer Questions that clients ask

-Teach People what you know

-Share Gardening Tips

#1.5Yes, It Really Works

More Inbound Marketing Stats

#2Have Forms on

Your SiteFree Quote

Premium Content

Signup for Newsletter

#3Nurture Leads Through E-mail

#4Research What Terms to Target

adwords.google.com

#5Learn Your Analytics

What’s Working

What Terms Are Working

Who’s linking to you

Where you can download these

slides:bit.ly/

@aj613 | ajsingerstudios.com | [email protected]

Best Ways to Contact me: