Welcome To Our Presentation

Welcome ToOur Presentation

Group Name:

BLUE STARS2

Group members1.YESMIN SULTANA EVA3. IBADUL ISLAM IFTY ID# 14102555 ID# 14102555 Program : BBA Program : BBA

2. MAHFUZUR RAHMAN ID# 14102542 Program : BBA

3

Presentation Topics Advertising And PRAN RFL

ContextPART 1 : About AdvertisingPART - 2 : About PRAN RFLPart - 3 : Promoting and Advertising Strategy Of Pran RFL.

Part- 1About Advertising

IntroductionWhat Is Advertising?

The activity or profession of producing advertisements for commercial products or services.Focuses attention to a product and grabs the attention of the consumer.The activity or profession of producing information for promoting the sale of commercial products or services.

Types Of AdvertisingThere are several types of Advertising:

Product AdvertisingCorporate AdvertisingDirect Response AdvertisingFinancial AdvertisingMotivational Advertising

Part 02About PRAN RFL

Introduction PRAN-RFL Group is a family owned company founded in 1981 by Amjad Khan Chowdhury, a retired Major General of Bangladesh Army. Primary focus was on agro based food processing to help the rural farmers. At present They have more than 30 sister concern operating in different areas from Agro-processing to light engineering. The group is pioneer & market leader in the most of its areas of operation locally.

Current Situation A team of 67,338 talented HR are the main strength behind the groups success. Exporting more than 98 countries all over the globe. Established overseas offices in INDIA, UAE, MALAYSIA, AFRICA & EUROPE. Current Group Turn Over USD $1,2 Billion with an average growth of 30%.

Mission, Vision & AimMission: POVERTY & HUNGER ARE CURSESVision: Improving LivelihoodCompany AIM: TO GENERATE EMPLOYMENT AND EARN DIGNITY & SELF RESPECTFOR Their COMPATRIOTS THROUGH PROFITABLE ENTERPRISES.

Goals:Quality maintenance and improvement.Satisfied customers.Hold on to the current customers and again gain customer loyalty.Gain competitive advantage over all the competitors.To double sales and expand production capacity every 7-8 years.To become one of the biggest names in international fruit and vegetable processing industry

Review of Competitors:

Currently there are so many juice companies in our country. Close Competitors of PRAN-RFL group:Square food and beverageACI Foods and BeverageGAZI plasticAKIJ food and beverageAmong them pran is the leader of juice sector in Bangladesh. Except pran, Lemu, Mojo, RC cola, Pepsi, URO Cola, Virgin, Fruti, Coca cola, 7up, Tiger. Shezan Juice, Rasna.

Their Medium of Advertising NewspaperMagazineRadioTelevisionDirectoriesOutdoor and transitDirect mail, catalogues and leafletsOnline

PRINCIPAL COMPANIES OF GROUP

LIFT & ELEVATOREBUILDING MATERIALSGARMENTS ACCESSORIESFOOD PROCESSINGPLASTICS HTheirSE HOLD & HARDGOODSHANGER

PRINTING & PACKAGING

SHOPPING BAGLAND DEVELOPMENT

AREAS OF OPERATION OF PRAN CULINARY SNACKS JUICE

CONFECTIONERY

CARBONATED SOFT DRINKS

BISCUIT & BAKERY

AREAS OF OPERATION OF RFL

BUILDING MATERIALSBIKEPLASTICS HOUSEHOLD & FURNITUREWOODEN & LEMINATED FURNITUREMELAMINE & HOTPOTLIFT & ELEVATORSELECTRICS & ELECTRONICS

STATIONERY

ESTABLISHMENTPRODUCTION FACILITIES

No. of Factory: 20 (Outside the country 2)

No of Depot: 38

Total Factory Area : 1.66 million (Sqm)Note: factory having 12140 Square meter land area in Tripura of India is almost completed to go for operation

Products Of Pran

ABOUT RFL PLASTICS LTD RFL commenced its business in plastics operation in 2003. Today They are the largest plastics converter in Bangladesh. More than 27.000 skilled professional are directly engaged with plastics operation. The factories have high level of security system with Their own fire station & maintained SOP in every level of operation. RFL has a own training centre for the development of Their employees. A team of 320 skilled & energetic engineers are working for product development Largest tooling facility in the factory premises

What RFL Can Offer You

BOTTLES

TABLE SETHANGERSFOOD CONTAINERSKITCHEN ACCESSORIESCLEANING

What RFL Can Offer YouCHAIRSSTORAGETABLESTOILET ACCESSORIESRACKS

KIDS

REGALMELAMINEHOME APPLIENCEHOTPOTSTATIONERYBIKES

What RFL Can Offer You

PVC PIPE & FITTINGSELECTRICSPVC SHEET & DOORELECTRONICSCABLESWINDOW PROFILE

What RFL Can Offer You

go greenThey are very much conscious on Their lovely nature. Thats why They protect Their environment through GO GREEN policy which intends us to produce environment friendly products.

EFFLUENT TREATMENT PLANT RECYCLE PLANTTREE PLANTATION MAINTAINING CHEMICALS RULES & REGULATION

ABOUT EXPORT BUSINESS

Presently They are serving in 38 countries of EUROPE,GULF, ASIA & AMERICA

PROUD TO BE PARTNER.

WHY RFL...EXPORT Quality Financial health TECHNOLOGY PriceQualitysales after services Design Best Prompting Strategy Exchange Offer Offers and Discounts

Why RFLPower GENERATIONSelf generating power units of 45 MW are more feasible in terms of economics of cost and operation. Also it intend to 24 x 365 non-stop production to meet the deadline.RAW MaterialThey only import virgin raw material. So as a buyer with the potential of 4800 MT/month can assess to find the best supplier for the best price in the market.Production Capacity Maximum utilization of Their actual capacity lowering the per unit cost of production.LOGISTIC AND TRANSPORTSTheir own set of transportation system having 700 vehicles & 2 workshop also helps to reduce the transport cost & ensure safety & timely delivery of goods from factory to shipment compared to rental system.

WHY RFLQUALITY CONTROL: A team of 35 researcher & chemists are devoted to control quality starting from raw material selection to final shipment. Modern lab facility along with international standards instruments helps us to do the job more scientifically.ISO CERTIFICATE: ISO-14001:2004 (Environmental Management System) ISO-9001:2008 (Quality Management System) AUDIT PASSED: Carrefour social, ethical, technical & security Trudeau Corporation - Audited by Bureau VERITAS, Bangladesh KIK Audited By STR, Bangladesh Walt Disney Audited by Bureau VERITAS, Bangladesh BSCI certifications SEDEX

PART- 3Marketing Strategy OfPRAN RFL

Pran always try to position their product through image differentiation, because related marketing, and product differentiation. Pran will use logo and short advertisement so that people can consistently see the advertisement so the product will occupy a clear, distinctive, and desirable place in the mind of the consumer relative to competitors product. Pran will use USP (Unique Selling Proposition) for their product. Positioning

Product Marketing:For launching a product in the market, there is some procedure that should be followed by every marketer to move in the long run. Product will enable customers to have a different experience to try our juice. They will be able to differentiate our product in quality which is unique in the soft drinks market. They will not be able to feel the same way for the other soft drinks in the market.

Pricing Strategies:We shall charge based on Overhead Expenses and Cost Plus. Overhead Expenses include rent, gas and electricity, business telephone calls, packing and shipping supplies, delivery and freight charges, cleaning, insurance, office supplies, postage, payroll taxes, repairs, and maintenance. The accuracy of our costing will depend on estimating logical amounts for all categories of expenses.

Place or Distribution:We will primarily use our existing distributors for distributing our new productPran Juicethen; we will make some new channels and assign some distributors to promote our product to all over the country.We are using mobile shop in the shopping malls, offices and crowded areas so that people can purchase the product easily when they like to consume. We will make our consumer byValue Delivery Network.

Advertising and Promotion:The most successful advertising will be throughBTV, NTV, Channel I, ATNBangla and RTVwhich are the most popular television channels in the country. We will also use some bill-boards and leaflets and we will hold a sport event to promote the product. We will also use our experience so that we can create attention to the customers.

Target marketTheir main target market people are the young ages people who like to drink juice very much. Mostly the school going students and the children. Beside that we also focus the young generation people. Although Their main target market is young people but we also prefer the people of adult and old ages people.

List of Advertise

Showing AdsLets Enjoy Some Ads

ConclusionTHE BEST PRODUCTS WITH BEST QUALITY AT THE BEST PRICE IN THE BEST DELIVERY TIME.

DO YOU HAVE ANY QUESTION?