@PRNewswire

@PRNewswire

Source: PR Newswire analysis of 2013 releases

1MINUTE

OF VIDEO

= 1.8 MILLION WORDS

If a picture is worth 1,000 words, then

Visuals reach additional audiences.

Visuals are favored in search.

Visuals drive discovery.

Source: Inc. Magazine, 2013

On Facebook’s top brand pages

Videos are shared12 TIMES MOREthan text or links

12x

TIP #1

Include video in next year’s budget.

TIP #2

Identify your organization’s

barriers to creating more video.

TIP #3

Run a content audit.

Do you have…

• Customer training videos that speak to broader marketplace challenges?

• Behind-the-scenes visuals that industry media would love?

• Valuable data languishing in your research team’s vaults to turn into a great animated infographic?

Audit Your Organization’s Content

TIP #5

Plan the downstream strategy.

Source: “Speed Of Social Video Sharing Almost Doubles In 12 Months,” Unruly 2014

LAST TIP

Follow up great content with more of the story.