A TGT Ltd PitchAdam Morrison, Albert Wright, Amy Laing, Carl Debono, Daniel Plume, Rory Buckley, Sam Eagles, Sarah Watts-Read, Siobhan

Abrook

The IdeaAim:Simple, online, money management

Mission Statement:To remove paper receipts as a transaction record and to be a central place for all money management nationally, with the potential for global growth.

What Is pprlss?

pprlss is designed to service a growing online consumer community.

It is an online management centre for transactions, enabling you to track purchases and allowing for analysis, budgeting and forecasting.

The Big Vision

Start-up model - online management system to organise and analyse online transactions.

Final implementation - removal of paper receipts from stores as retailers send receipts wirelessly to your pprlss account

Market Opportunity UK had the highest rate of online purchasing in Europe, with 82% of

internet users buying online

Future of online shopping in the UK is predicted to grow

92% of 25 to 34 year olds purchase online

76% of those aged 25 to 34 accessed their bank accounts online in the UK in 2013

Number of UK consumers willing to pay more for eco-friendly products triples in 17 months

Online spending increasing - Expected £87bn in 2013

Amazon have seen 87% increase in mobile spending and 304% increase in online spending

Competitors – Paperless Receipts UK Based, delivering receipts via email, mobile

app and website. Only a small handful retailers trailing system,

biggest to date is Booths.

American based company for American consumer base

Only are participating retailers, no mention on who though

New Zealand based company Sells its platform “white label” to brands for

them to utilize themselves.

Other products classed as competitors

Competitors – Money ManagementUK based, All accounts and credit cards in one

place, working with all the major banks, #1 ranked free finance app on App Store (Android on the way), Budgeting planner with alerts

US company, extremely popular, pulls all accounts together, sends notification alerts

Sister company of eReceipts, need 2 separate accounts but does complete expense tracking

40 international currencies, Simple layout (includes charts for weekly or periodic spending.) Provides simple cost/budget layouts for ease of reference.

Other products classed as competitors

The Platform Simple to use console

Displays transactions in easily digestible format Search function through total spending history:

Items, stores, dates and locations Simple analysis tools for easy data to review Secure and safe storage of your purchase history Print out when necessary

Simple account creation Basic information is all that’s needed for a basic

pprlss account Sync to your mobile device for access on the move

CustomersUsers Advertisers Retailers *

UK market (initially)

Age group: 16 to 34

People who engage with their finances online

People who shop a lot online

ecommerce sites Top 2 areas of

ecommerce sites used by target audience**

Eco-conscious retailers

Retailers with strong digital strategies

* phase II of business plan

** e.g for 16-34 is clothes or sports goods & household goods

Marketing StrategyUnderstand the needs of the market and deliver against those needs

Goal: Improve current methods of tracking and monitoring

online spending

Long Term Vision: Eradicate Paper Receipts and become the money

management service of choice for the UK and grow Internationally

Marketing Tactics Advertising

eCommerce Online Retailers Relevant

fashion/retail/catalogue space

Retail Marketing & Support Retail Pop-Up/Start-

Ups

PPC Money management

keywords Editorial Content

Good editorial in magazines and newspapers

Social - good campaigns around environment

Revenue model...

Why it won’t be a subscription service concentration on building audience

Startup revenue model - building audience CPC advertising - based on customers receipt data either using AdSense or, once audience grows, sell

specific spaces to brands

Revenue model...Growth model - monetising audience CPA/CPC advertising based on notification feature potential for revenue on customer conversion from

click - sale (finder’s fee/revenue share)

Revenue model...Final implementation - revenue streams Replacement of receipts in physical retail

fit customer behaviour on e-commerce

Take a revenue share of physical transaction (e.g. 1% or less) scalability represents massive revenue potential

Existing revenue streams from phase two maintained

Potentially offer client companies preferential rates on the advertiser model when they take up the paper-receipts-substitute service

Why is this a good investment?1. Increased customer confidence in online purchasing

2. Increased interest in tracking personal habits as well as a lack of existing options

3. Scalable

4. Value in data being collected

5. There is an opportunity to revolutionise the way people keep receipt and warranty information

Sources used during research1.Smart Insights2.Internet use in

households and by individuals in 2012

3.Retail Futures 2018, May 2013

4.Office for National Statistics

5.The Nielsen Global Survey of Consumer Shopping Behaviour

6. Marketing Week7. Respected company

website for Competitor research

8. RadiumOne9. Econsultancy10.eSecurity Planet11.Los Angeles Times12.Share Green13.Huffington Post