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POWER OF PROMOTIONUtilizing Promotional Products in your Marketing
Plan
WHY PROMOTIONAL PRODUCTS ARE
AN IMPORTANT MARKETING TOOL
Traditional Marketing Tools
Stationary
Business Cards
Brochures
Postcards
Website
PROMOTIONAL PRODUCTS TOO!
LASTING IMPRESSIONS
Increase brand awareness and memory. 88% of people could recall the name of the company on promotional products they own.
Positive views. 85% of people did business with a company after receiving a promotional product.
59% had a positive increase in their impression of a company.
Usefulness. 1 out of 4 people walk around with
promotional products on or with them. 81% keep
them because they are useful. 53% use a
promotional item at least once a week and 8 out of 10 people own 1-10 promotional products
TOP REQUESTED PRODUCTS TO
RECIEVE! SURVEY SAYS. . .
Food Gifts
39%
Apparel22%
Bags/Totes
15%
Tech Items10%
Writing Instruments
8% Tools6%
Top Promotional Items
Food Gifts
Apparel
Bags/Totes
Tech Items
Writing Instruments
Tools
ECO ITEMS
Sustainability
Green
Recyclable
THINKING OUT OF THE BOX
Unusual and unique items:
Custom Woven Throw Blanket Travel Wine Glass Logo Bean
IDEAL REFERRALS TRADESHOWS
EVENT SPONSORS
CONFERENCES
NEW PRODUCT/SERVICE
LAUNCH
RE-BRANDING
Marketing Department
Advertising
Human Resources
TRADE SHOWS
EVENT SPONSORS
CONFRENCES
CASE STUDY: SADLER
INSURANCE
Client and Employee Appreciation Gift
Problem: Client looking for canvas bag for over a year that would fit his
company colors.
Solution: Through a vast network of suppliers, we secured the right product in
the exact color with the custom specifications for this project.
