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Amir NikKhah

Postmodern marketing

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Page 1: Postmodern marketing

Amir NikKhah

Page 2: Postmodern marketing

Human-Centered Materialism Rationalism

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Customer Loyalty

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Did Apple use Kotler’s idea about Customer Loyalty?

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RATIONALISMMATERIALISM

POSITIVISMINTELLECTUALISM

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Friedrich Wilhelm Nietzsche

Jean-François Lyotard

Jacques Derrida Paul Michel Foucault

Martin Heidegger

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Page 8: Postmodern marketing

DIFFERENT CUSTOMERS & DIFFERENT PERCEPTIONS

OBJECTIVE PRODECTS SUBJECTIVE PRODUCTS

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PISYCAL ASPECTS OF PRODUCTS CONCEPTUAL ASPECTS OF PRODUCTS

CONSUMPTION > PRODUCT

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INTELLECTUAL ROOTS OF POSTMODERN MARKETING

HYPER REALITYFRAGMENTATION

REVERSAL OF PRODUCTION AND CONSUMPTIONDECENTRALIZATION OF CUSTOMER

JUXTAPOSITIONS OF OPPOSITESLOSS OF COMMITMENT

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SYMBOLSINSTEED OF

REAL FACE OF PRODUCTS AND SERVICES

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SPECIFICATIONS OF POSTMODERN CUSTOMERS

1) Making Identity by the Used Products or Services2) Individualism3) Freedom in Selection4) Expecting Speed in Action and Responsibility5) Non-Loyalty6) Information-Centered7) Expecting More Profit8) Diverse Ways of Living with Discordant Value Systems

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POSTMODERN MARKETING MIX

1) Product Proliferation2) Antithesis in Price3) Presence in Salesroom4) Participating in Advertisement of Product or Service

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POSTMODERN CUSTOMERS PAY MONY FOR SYMBOLIC VALUE OF PRODUCTS OR SERVICES

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