Upload
amir-nikkhah
View
517
Download
3
Embed Size (px)
DESCRIPTION
This presentation is talking about Postmodern Marketing.
Citation preview
Amir NikKhah
Human-Centered Materialism Rationalism
Customer Loyalty
Did Apple use Kotler’s idea about Customer Loyalty?
RATIONALISMMATERIALISM
POSITIVISMINTELLECTUALISM
Friedrich Wilhelm Nietzsche
Jean-François Lyotard
Jacques Derrida Paul Michel Foucault
Martin Heidegger
DIFFERENT CUSTOMERS & DIFFERENT PERCEPTIONS
OBJECTIVE PRODECTS SUBJECTIVE PRODUCTS
PISYCAL ASPECTS OF PRODUCTS CONCEPTUAL ASPECTS OF PRODUCTS
CONSUMPTION > PRODUCT
INTELLECTUAL ROOTS OF POSTMODERN MARKETING
HYPER REALITYFRAGMENTATION
REVERSAL OF PRODUCTION AND CONSUMPTIONDECENTRALIZATION OF CUSTOMER
JUXTAPOSITIONS OF OPPOSITESLOSS OF COMMITMENT
SYMBOLSINSTEED OF
REAL FACE OF PRODUCTS AND SERVICES
SPECIFICATIONS OF POSTMODERN CUSTOMERS
1) Making Identity by the Used Products or Services2) Individualism3) Freedom in Selection4) Expecting Speed in Action and Responsibility5) Non-Loyalty6) Information-Centered7) Expecting More Profit8) Diverse Ways of Living with Discordant Value Systems
POSTMODERN MARKETING MIX
1) Product Proliferation2) Antithesis in Price3) Presence in Salesroom4) Participating in Advertisement of Product or Service
POSTMODERN CUSTOMERS PAY MONY FOR SYMBOLIC VALUE OF PRODUCTS OR SERVICES