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P.O.S.M credential
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P.O.S.M CorpYour Vision Our Mission
Office: 1C Ton That Thuyet Street, Ward 1, District 4, HCM City.Tel : +84 8 39450837Fax: +84 8 39450836Website: www.servicesvietnam.com
Contain
•Introduction of P.O.S.M.
•Organization chart.
•Our service.
•Our design, events.
•Marketing service and research.
INTRODUCTION
POSM was established in 2005 Recognized for:
Efficient Business Result.
Good Connection from your products to consumer.
Cost Effective.
– We grow as a company by growing our people. This insight is behind all our efforts to keep a team of employees fulfilled with energy and professional skills who then feed into the future success of our business.
– We always improve ourselves in accordance with higher standards so that we can absolutely satisfy all customers’ demand.
– Experiences, creativeness and professionalism are our key strengths to become close partners with many foreign and local companies.
P.O.S.M Organization chart
Total: 28 persons
OUR SERVICE
OUR SERVICE
OUR SERVICE
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Experience in Incentive and Reward Program.
- HP Original Reward program – HP ink and Toner (executed for SurfGold Singapore)
- Incentive for reseller – HP printer (HP Viet Nam) from 2005 to 2010
- Incentive for end – user – HP printer (HP Viet Nam) from 2005 to 2010
- Redemption Center for all of HP IPG and PSG products ( HP Viet Nam)from 2005 to 2010
- Toshiba ePartners Reward (executed for SurfGold Singapore)
- IBM eXcite – telesales,telemarkerting,reward and event (executed for SurfGold Singapore)
- Motorola ADC reward program (executed for Edenred Singapore)
- Cisco Connect Reward (executed for Edenred Singapore)
- Microsoft Reward program(executed for Edenred Singapore)
- Incentive for IBM reseller(AVNET Viet Nam)
- Promotion gift for HP reseller(AVNET Viet Nam)
- CRM program for Friso milk – FrieslandCampina Viet Nam. Apply for all of end – user and 7000 shops at 7 cities of Viet Nam(executed for Edenred Singapore )
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CONSUMER PROMOTION
Scratch & Win.
Point Collection.
OBST Program (Office Building Sales Team).
Manage HP Promotion program for end-user
Check the serial number and delivery HP warranty card to WS – RS
Stick the HP original stamp on the HP cartridge
Rewards
CRM
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EVENT
Road Show.
Customer Conference.
Brand Activation.
New Product Launch.
Training .
Sampling.
Exhibition.
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EVENT: IBM – YEAR END PARTY IN 2012
Brand: IBM
Quantity of attendant : 120 guests
Venue : Legend Hotel
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EVENT: IBM – YEAR END PARTY IN 2012
Brand: IBM
Quantity of attendant : 120 guests
Venue : Legend Hotel
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EVENT: IBM products launching at Hue City
Brand: IBM
Quantity of attendant : 120 guests
Venue : Century Hotel
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EVENT: IBM products launching at Hue City
Brand: IBM
Quantity of attendant : 120 guests
Venue : Century Hotel
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EVENT: IBM products launching at Da Nang City
Brand: IBM
Quantity of attendant : 120 guests
Venue : Mercure Hotel
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Event: HP YEAR END REVIEW 2012Brand: HP
Quantity of attendant : 70 guests
Venue : Liberty Hotel
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Event: HP YEAR END REVIEW 2012
Brand: HP
Quantity of attendant : 70 guests
Venue : Liberty Hotel
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Event Motorola
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Event: F5 products training Brand: F5
Quantity of attendant : 90 guests
Venue : Legend Hotel
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Event: F5 products training Brand: F5
Quantity of attendant : 90 guests
Venue : Legend Hotel
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PG and Model
EVENT
Brand: Calcium Sandoz - Novartis Quantity of attendant : 450 womenVenue: Duxton Hotel
EVENT
Brand: Physiogel – Steifel Laboratories Viet Nam Quantity : 2.000 office women in 20 office buildings
EVENT
Brand : Lindynette 20 – Gedeon Richter Plc.Quantity of candidates : 660 women in marriageVenue : White Palace Restaurant
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IBM event in Ha Noi
SURVEY & RESEARCH
Media Habit Survey.
Living Survey.
Market Brand Share Research.
Tele - Survey.
MARKET BRAND SHARE RESEARCH
N = 400Sample size N = 200 N = 200
TOTALTOTAL HCMHCM HANOIHANOI
6 57
57
25 96
3
1013
5
14
181
36
29
48
10
64 1
2
21
27
Double A (AA)
Bai Bang
Excel
Paper One
IK Plus
Indo
Tan Mai
Copy Paper
Others
Based on all respondents
Based on all respondents, Double A is the most frequently used brand with 29% on total although it is rather weak in HANOI. Bai Bang holds the second position with 18% on total, but it is very weak in HCM market with only 1%. Similarly, Paper One is used strongly in HANOI but it is not used often in HCMC. On the opposite, Excel is used significantly in HCM, but it is not used in HANOI.
MOST FREQUENTLY USED BRAND
TELE-SURVEYTVC Tracking Survey ( Robot – remake)
Screening Question
S1. Are you office worker ?
Yes No : STOP
S2. Are you the decision maker to purchase copy paper for your office?
Yes No S3. Gender
Male Female S4. Age
Less than 20
20-24 25-35 36-45
46-55 over 55
S5. Position Administrati
on Purchasing Secretary Executive
Management
Others (Pls specify)____________________
S6. Personal Info for Double A Member Card Name
Company name
Business Type
Address
Telephone no.
E-mail address Robot Remake TVC Tracking Survey A1) Do you recall seeing any commercials (related to copier paper) in the past 3 weeks? (Unaided)
Yes. Please specify paper brand ________ _____________ No (go on to A3)
A2) What did you see or recall in the TVC? (Unaided) _________________________________________________ A3) Do you recall seeing a commercial in which a lady was kicking a copier and the copier transformed into a Robot? (Aided)
Yes Please specify paper brand ______
A4) On the average, how often do you recall seeing the Robot TVC?
More than 5 times a week 4-5 times a week 2-3 times a week Less than 2 times a week
A5) Do you recall during which TV program (s) did you see the Robot TVC? (Pls tick ALL that’s applicable) Program Titles Day Time ()
1. After World News Mon 20.00 Š
20.10
2. Chung Suc Tue 20.00 Š 21.00
3. Not Nhac Vui Wed 21.00 Š 21.30
4. Hat Voi Ngoi Sao Thur 20.00 Š 21.00
5. Vuot Len Chinh Minh Fri 20.20 Š 21.00
6. Chuyen Nho Sat 19.00 Š 20.00
6. Sieu Thi May Man Sun 20.00 Š 21.00
7. Evening Series Sat 21.15 Š 21.30
8. Others (pls specify: _______ ______ )
9. Others (pls specify:__________ ____)
A6) Do you like the Robot TVC? (Pls select Yes or No)
Yes. I like the commercial because (Please choose your reason(s) from below choices. You may answer more than 1 choice) Robot is cool Different from other ads I have seen Strong product branding for Double A It’s relevant to my own life experience Others ____________________________
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GT ( General Trade)servey for Friso CRM program
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GT servey for Friso CRM program
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Website www.giftvoucher.com.vn
Online Service
Our Partner
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Online Service
Our gift service reliably meets all demands of famous companies with gift vouchers/cards from hundreds of various retails/services including discount programs for large number order.
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PR
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Warehouse Management Services
THE END
THANK YOU
THE END
THANK YOU