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Brand positioningOf
Granola bars
By Priyanka Banerjee
BRAND
POSITIONINGThe act of designing the company’s image and value offer so that the segment’s customer understand and appreciate what the company stands for in relation to his customer PHILIP KOTLER
GRANOLA BARS the Swiss Army knife of snacks: they’re
small, portable, napkin-free eats that can tackle a variety of situations.
Granola is also often eaten by those who are hiking, camping, orbackpacking because it is lightweight, high in calories, and easy to store.
Granula was invented in Dansville, New York, by Dr. James Caleb Jackson at the Jackson Sanitarium in 1863
nature valley
quaker chewy
nature valley sweet & salty nut
private label
kashi TLC
quaker chewy dipps
sunbelt bakery
kind healthy grains
quaker big chewy
atkins advantage
387.3
223.9
217.6
143.9
106.2
95.4
83.9
48
37.9
30.6
Sales in million U.S. dollars
alimentative
unwholesome
celebrated
disregarded
THANK YOU