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LATIN ONLINE VIDEO FORUM BRONZE SPONSORS: TOP LATIN ONLINE VIDEO MARKETING CAMPAIGN AWARD PRESENTED BY:

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  • 1. LATIN ONLINE VIDEO FORUM BRONZE SPONSORS: TOP LATIN ONLINE VIDEO MARKETING CAMPAIGN AWARD PRESENTED BY:

2. Welcome&Introduc/on Speakers: MarcosBaer(Publisher,Portada) BobOliva(BusinessDevelopmentDirector,Portada) GeneralSessionBayfrontA 9:20AM 3. TheQuest:Howtodevelopindustry- widemetricsforvideoentertainment experiences Moderator: CynthiaEvans(ManagingDirector,GroupMLaFnAmerica) Speakers: ArFeBulgrin(SVPGlobalResearch+AnalyFcs,ESPN) JoshChasin(ChiefResearchOcer,ComScore) MarylinAldir(DigitalMarkeFngDirectorofEditorial,Televisa) 9:25AM 4. TheViewsofaGlobalDigitalMedia Player Speaker: MarkLarkin(SVPandGeneralManager,CNET) Interviewedby: CarlosErnestoGuFerrez(CEOMiami,ChiefGrowthOcer LaFnAmerica,McCannWorldgroup) 10:15AM 5. TheMediaOwnersPerspec/ve: WorldCup2014:ChallengesandSoluFonsforthe AdvancedMoneFzaFonofPremiumContentswith VideoAdverFsingandPayment Speaker: NicolasAmado(DirectorofMedia,SouthernEurope&LaFn America,BrightCove) 11:30AM 6. WorldCup2014:ChallengesandSoluFonsforthe AdvancedMoneFzaFonofPremiumContentswithVideoAdverFsingandPayment. 7. BrightcoveOverview2014 6 6,300 in70+countries 963M VideoCloudstreams $109.9M in2013 8. The Leading Online Video Platform The Performance Leader in Cloud Encoding Cloud Ad Insertion and Stream Stitching Portfolio of global-scale online video platforms and solutions Your partner to maximize revenue generation, innovation and ROI Contact:NicolsAmado-DirectorofMedia,SouthernEurope&LaFnAmerica:+34931600044/+34670081056,[email protected] Brightcove Media Group 9. Disney Germany CondenFal 10. 10|CondenFal 11. AUDIENCE PLANET: BRUTAL FRAGMENTATION 2014BrightcoveInc 11| MOBILE LIVING ROOM Sites,desFnaFons,devices,apps,gaming,gadgets,anddigitalexperiencies>calltoparFcipate=SocialTV 12. 2014BrightcoveInc 12| TheAudienceRULESandDEMANDS ATV-LikeexperienceofhighqualityANYWHERE,ANYTIME andaskustotreatthemasadultsandintelligentbeings whenwemoneFzewithvideoadverFsing 13. Within any of the DIGITAL BUSINESS MODELS TVOD: transactional or PPV SVOD: subscription FVOD: freemium, as Trial or Ad-based CTA: Calls to Action [video e-commerce] LIVE: streaming of events Ad-based or Paywall (TVE) Simulcast (24/7 Live, OTT of broadcast signal) Simulated Simultcast (VOD-based simulated LIVE) 14. 2014BrightcoveInc 14| REVENUE IS LEFT ON THE TABLE AND OPPORTUNITIES LOST 15. Internet Video Publishers Capture ONLY A FRACTION of the Best Possible Ad Monetization Revenue 2014BrightcoveInc 15| Example Challenges Not able to deliver ads on mobile web or XBOX app No ad delivery solution for LIVE streams No single ad network has enough inventory Ad network has no SDK for Windows 8 app 10-15 % ads are lost due to download performance issues 10-30 % ads are blocked by ad blockers Ad performance loss is caused by hard technical challenges of delivering video ads to multiple devices and apps in a complex Internet ecosystem 16. AdSupportedVideo2CriFcal Stats 2014BrightcoveInc 16| Source:MediaandEntertainmentGoesMobile, Infographic,fromForsee.comAug6,2013 Source:TheRiseofAdBlocking,Report,from PageFair,Aug,2013 66%ofmobiledeviceusers prefertogettheirmedia entertainmentcontentfrom themobilewebinsteadofin app. 22.7%ofadsupportedvideoand webtracisstoppedbyadblockers. 17. The challenges of IP video ad monetization 2014BrightcoveInc 17| VideoAdMone/za/onFunnel ReasonsforMone/za/onLoss Total Possible Inventory Accessible Usable Sold Delivered Viewed Onlyafrac/onofthetotalinventoryisaccessibleduetoun- mone/zeddevicesandapps Evenwhenadbreaksareavailable,theyareoaennotop/mally u/lized Usableinventorymaybeleaunsoldduetointegra/onand managementcomplexi/es Notallsoldadsaredeliveredduetoplayerandadnetwork performanceissues Loweradqualityandaddressabilityaectsviewsandcomple/on rates Revenue loss occurs at every stage down the funnel and is primarily due to the difficult technical challenges of delivering video ads to multiple devices and apps with a seamless Television-quality experience 18. NEWCONCEPTS 18 Cloud-based Dynamic Ad Insertion a.k.a.SSAI 19. NEWCONCEPTS 19 Cloud-based Stream Stitching 20. AdInteracFvity ContentTelemetry AdTelemetry AdInserFon ContentPlayback Online video originally evolved with the player at the center of advertising and consumer experience 21. AnInnovaFveandFoundaFonal Cloud-BasedAdInserFonTechnology solvesmoneFzaFononconnected devices 2014BrightcoveInc 21| 22. 2014BrightcoveInc 22| NEWCONCEPTS:VIDEO 23. 2014BrightcoveInc 23| TwinerCards SyndicaFon Closed CapFons ChromeCast AppleTV XboxOne Thosecomingunknown& disrupFnggadgets CreaFngNewInventoryreaching thefragmentedaudience 24. Brightcove Helps Maximize Video Revenue By Improving Performance at Every Stage of Ad Monetization Funnel 2014BrightcoveInc 24| Maximize inventory by delivering ads across all devices and apps Maximize ad starts with high performance ad delivery and avoidance of ad blockers Maximize ad completes with broadcast quality, HD resolution video ads 2-5X! Customers see a 30% increase in monetization the first month with Brightcove Once 25. ManyoftheTopPublishersinInternet VideoAdverFsinghaveimplemented theseconceptsthroughBrightcove Once 2014BrightcoveInc 25| We currently deliver video ads to over 7800 unique device types 26. 2014BrightcoveInc 26| Brightcove Once VOD: Short Form case study SportsChallenges Unable to monetize mobile web Complex, time-consuming workflow Perishable inventory (limited rights window) Could not flight new ads without significant effort Brightcove Once VOD solution Device ubiquity Enabled mobile web monetization Simplified workflow: one file, one time Targeted, dynamic ads inserted on a per-user basis Content and ads delivered in best possible format based on device and network detection Generated net new inventory Significant profitable revenue Rapid publishing of content & ads allowed client to instantly monetize breaking news on the mobile web within minutes of the event happening 27. Brightcove Once VOD: Short Form case study Sports 2014BrightcoveInc 27| Customer viewed the mobile web as a cost center because it was not monetized After deploying Brightcove Once on their platform, they started pushing pre-rolls and kept a steady 1:1 ad to content ratio with 90% ad completion rates while growing volume 4x 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% - 20.0 40.0 60.0 80.0 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 ContentPlays Adsasa%ofTotalPlays CumRev@$25 $15.4M TotalCost $1.4M Prot $14.0M ROI 1100 % 28. VOD&LIVE AN Y CD NANY OVP ANY CMS ANY ANALY TICS aTV-LikeExperience BUYERS PremiumContentVideo MoneFzaFonSoluFonby Deployonceanddone Worksacrossalldevices Integratedwithallad networks SinglesFtchedstream Patentedtechnology 2014Brightcove Inc BrightcoveOnceisAnInnova/veandFounda/onal Cloud-BasedAdInser/onTechnology Cloud Ad Insertion & Stream Stitching Contacto:NicolsAmado-DirectorofMedia,SouthernEurope&LaFnAmerica:+34670081056,[email protected]/ondesignbyNicolsAmado OurrecommendedSell-Sidecoresolu/onpartnerLiveRailisthe leadingpublishermoneFzaFonplasormforvideo(Sell-SidePlasorm/ SSP,programmaFcadverFsing).Withover5bnimpressionsdelivered viaourplasormeachmonth,LiveRailsetsthestandardforinnovaFve videoadverFsingtechnologysoluFons. REAL-TIME BIDDING + PRIVATE MARKETPLACE + FLOOR-CPM + MOBILE REVENUE + FORMATS TwinerCards SyndicaFon Closed CapFons ChromeCast AppleTV XboxOne $ 2x-5x!Customersseea30% increasein mone8za8ontherst monthwith BrightcoveOnce Maximize inventory by delivering ads across all devices and apps Maximize ad starts with high performance ad delivery and avoidance of ad blockers Maximize ad completes with broadcast quality, HD resolution video ads Delivering video ads to over 7800 unique device types (and counting!) *OrANYVASTtag * Thesolu/onworkswithANYVASTADSERVINGPLATFORM * ExperienceOnce: gotowww.espn.comfromaconnecteddevice PREMIUMPUBLISHER/BROADCASTER 29. 2013 Brightcove Inc. TheChallengesofthePaidContent BusinessModel Acomplex,challengingand,someFmes,unsustainablebusinessmodel(speciallyifyouare new) CondenFal 29| 30. BringingBroadcastandProfessional WorkowstotheCloud 2014BrightcoveInc 30| SupportforadvancedcodecssuchasMPEG-2,MPEG-TS,JPEG2000andAVC- IntrainMXFcontainerinsupportofDPPguidelinesforEuropeanbroadcasters; MPEG-DASHencodingwithCommonEncrypFonpackaging(CENC) HbbTVSupportwithMarlin&PlayReadyDRM,forconnectedTV&STBs 31. 2014BrightcoveInc 31| Inavideoutopia,asingleformatwould covereverydevicewithenoughexibility formanufacturerstocreatetheirown uniqueimplementaFonswhileproviding enoughfeaturestosa/sfythedemands ofamodernviewer. FutureVision 32. FutureVision 2014BrightcoveInc 32| MPEG-DASH,anadapFvebitrate streamingtechniquethatenableshigh qualitystreamingofvideooverthe InternetdeliveredfromconvenFonal HTTPWebservers, MPEG-DASHisaBOLDATTEMPTto meetallofthoserequirements. 33. 2014BrightcoveInc 33| MAJOR COST-SAVING FLOW/PROCESS SIMPLIFICATION YOUR END-PRODUCT QUALITY BENEFITS FutureVision 34. Muchasgracias/Thankyou! NicolsAmado DirectorofMedia,SouthernEurope&LaFnAmericaMediaGroup [email protected]@UniverseInside@BrightcoveES +34670081056 www.Brightcove.com EnMiamihastael Jueves5,inclusive 35. Mul/screenVideo:Milennialsand Younger Moderator: BobOliva(BusinessDevelopmentDirector,Portada) Speakers: NoelGladstone(VPResearchandConsumerInsights,Viacom InternaFonalNetworks) JorgNowak(HeadofLaFnAmericaandUSHispanics,YuME) MaximilianoVaccaro(Director-DigitalMediaLaFnAmerica/ BrazilandUSHispanics,DiscoveryNetworks) 11:50AM 36. Mul/screenVideo:Milennialsand Younger 11:50AM 37. BestPrac/cesinLa/nOnlineVideo Campaigns: Beyondtheory.Findprovenrootstosuccess Moderator: AndreaIssac(HeadofStrategy,HavasMediaInternaFonal) Speakers: RobertoRicossa(VPMarkeFng&InsideSales,Avaya) MayaKosovalic(Digital&CommunicaFonsManager-AmericasZone, LOrealLuxeTravelRetail) 12:40PM 38. BestPrac/cesinLa/nOnlineVideo Campaigns: Beyondtheory.Findprovenrootstosuccess 12:40PM 39. TODAY, WE WILL DISPELL 4 COMMON MYTHS ABOUT ONLINE VIDEO IN LATIN AMERICA 40. MOST WHO WATCH ONLINE VIDEOS ARE YOUNG MEN MYTH 1 41. S Share Of Viewers By Age Group SHARE OF VIEWERS BY AGE GROUP Sources: Havas Media The Power of Online Video ComScore Video Metrix, March 2014 25-34 / 27% 35-44 / 20% 45-54 / 12% 55+ / 8% 15-24 / 33% Share Of Viewers By Gender 90% OF INTERNET USERS IN LATAM WATCH VIDEOS ONLINE 51% 49% Source: Comscore 42. ONLINE VIDEO CONTENT IS NOT PREMIUM MYTH 2 43. Trailers Video Ads User Generated Content NewsSeriesMovies Watch & Preferred Watch & Like MOVIES, NEWS & TRAILERS ARE ENJOYED BY ALL Source: OLV Study- Havas Media, ESPN & Sony Crackle 44. PEOPLE FIND PRE-ROLL ADS TOO INTRUSIVE MYTH 3 45. 81% PREFER CONTENT TO BE FREE, EVEN IF IT INCLUDES ADS 43% declare that when the ads they see are related to the content theyre viewing, theyll pay attention to them. 84% 81% 75% 74% 73% Brazil Argentina Chile Mexico Colombia Source: OLV Study- Havas Media, ESPN & Sony Crackle 46. ONLINE VIDEO ADS ARE ONLY EFFECTIVE FOR BUILDING AWARENESS MYTH 4 47. NicheCategoriesMass Categories ONLINE VIDEO POSITIVELY REINFORCES ATTITUDINALS IN ALL PRODUCT CATEGORIES Source: OLV Study- Havas Media, ESPN & Sony Crackle 48. ONLINE VIDEO IS FOR EVERYONE THE FACTS: ONLINE VIDEO IS EVER MORE PREMIUM PEOPLE PREFER FREEMIUMNESS ONLINE VIDEO ADS REINFORCE KEY ATTITUDINALS 49. THE FORMULA TO SUCCESS Know your target & the role of online for your product category Match your Ad to relevant content Or Create relevant content to match your Ad with your targets interests Use engaging formats to shift key attitudinal metrics 50. Roberto Ricossa VP Marketing & Inside Sales Avaya Maya Kosovalic Digital & Duty Paid Manager LOreal Lux Travel Retail Americas Andrea Isaac Head of Strategy Havas Media International Miami Our Panel Today