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Bekijk de case over Polarn O Pyret, een Zweeds kinderkledingmerk dat voet aan de grond krijgt in Nederland.
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1Practice what you preach
2
• New to the Netherlands• Changing customer journey• Launching local webshop
• Growth local customer base •Set-up country introduction campaign
Why
Goals
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• 10.000 email subscribers• Boosting customer engagement• Generating online & offline sales• Creating brand awareness • Creating loyalty
Goals
Goals
4The first step
5The first step
6And of course
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• Welcome campaign• Branding campaign• Weekend deal campaign• Competition campaign
4 different campaigns
8Opt-in, Reminder & Exit campaign
9Welcome campaign
10Welcome campaign
11Brand awareness campaign
12Brand awareness campaign
13Weekend deal campaign
14title of the presentation | Weekend deal campaign
15Competition campaign
16title of the presentation | Competition campaign
Next steps
•Weekly segmented overall newsletter•Discount campaign in combination with tell a friend
• Discount on your first online sales ?•Happy birthday mail campaign •Sent a friend a birthday card
• This is not only nice but also generates valuable information
• An other option is to give a recipient the option to sent a card based on dynamic self chosen content on a special day for the recipient. (someone else's birthday,……….)
•Segmented outlet newsletter• Automated integrated content segmentation
More next steps
•Automated customer life cycle campaigns• Based on age mom• Based on age child(ren)• Based on life phase
• Pregnant moms have other needs than………………………..
•Automated product life cycle campaigns• Based on age• Based on life to product phase
• Buying a baby jumper indicates when shoes are needed…………..
•Theme campaigns• Summer• Christmas• …………………………………..
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•Learn if the scoring & content model is efficient•Campaign optimization
time framescontentwhite papersevent responsesocial media
•Analyze integrated campaign results•Store floor activity•Optimize sales tool kit
Analyse & optimize
Analyse marketing/sales performance
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