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Podcasting 101Turning Your Voice Into A Brand
Joseph Palumbo
josephpalumbo.com
PENCILS DOWN
What is podcastingWhy is podcasting such an effective marketing toolHow to create your first podcastHow to publish your podcast
Why should I listen to this guy?- Every Smart Audience
Lessons Learned
What is podcasting?
Who has listened to a podcast?
Podcasting is
Internet Radio?
Audio Blog Posts?
Highly Indexable On-Demand
Easily Consumable
Podcasts can be consumed actively or passively
Passive Content Active Learning
Gaining in popularity
163% increase between 2006 to 2012
*Edison Research via Forbes Magazine
49% of Americans know about podcasts
43% of 2.6B downloads were from mobile devices
So why is podcasting such an effective marketing tool?
People like to be entertained
Your expertise becomes your listeners ENTERTAINMENT
Storytelling is a powerful way to communicate your value prop
People like to learn more than they like to be taught
Cult of Personality
People who do it well
Even big companies do it
The Rackspace ProdCast
Creating your first podcast
Planning
Picking a show topic
Old Logic:
Be an expert
New Logic:
Become an expert
Dont make a living on what you already know. Making a living on what you can learn.
Simple
Find the core idea
Unexpected
Grab peoples attention by surprising them
Concrete
Make sure an idea can be grasped and remembered
Credible
Make it believable
Emotional
Help people see/feel the importance
Stories
Empower people to use an idea through narrative
Show Format- Monologue- Interview- Panel
Show Scope- Specific Topic- Temporal
Show Style- Scripted vs. Extemporaneous- Produced vs. Raw- Formal vs. Casual
You should be able to list 10 episodes
Creating your first podcast
Gear
Quality Matters
Quality Matters
but dont let it stop you
Hardware
Microphones
Whatever your budget spend the majority of it on your microphone(s)
Condenser vs. Dynamic
Condenser Microphones Less expensive More live than studio Pick up a lot of ambient noise
Dynamic Microphones More expensive Tighter studio sound Small recording range Require more gain (pre-amp)
Yeti BlueUSB Connection$120
Shure SM7BXLR Connection
$350
Phantom Power?
USB vs. XLR
USB Microphones Plug and Play Digital to digital signals Require a mixer if you want to use
more than one
XLR Microphones Require a digital audio
interface to convert analog to digital
Support for more professional equipment
Get a stand
Connect you mic
Computer vs. Digital Recorder
XLR and Computers
Digital Audio Workspaces
GarageBand
Logic Pro XAudacity Adobe
AuditionAudio Hijack Pro
My Studio aka Palumdog Millionaire $tudio
Environment Matters
EXCI
TEM
ENT
PLANNING RECORDING EDITING PUBLISHING
The Podcasting Triangle
EXCI
TEM
ENT
PLANNING RECORDING EDITING PUBLISHING
The Podcasting Triangle
Ive recorded. Now what?
Ive recorded. Now what?
Hosting
LibsynPodOmatic
Soundcloud PODCASTS.com
Seriously Simple Podcasting Squarespace
Publishing
Beginner Mistakes
Dont let your podcast run too long, always have a show plan
If youre interviewingSHUT UP Record one minutes of test audio before you start Have a backup recorder Be aware of ambient sound Prep your guests Listen to the entire recorded episode
Podcasting Resources
podcastalley.com podcastcastmethod.co podcast411.com Pat Flynns Tutorial - How to start a podcast
Questions?