17
PULL OUT YOUR SMARTPHONE & GO TO plyfe.com/nsf

Plyfe - Sports Forum 2015

Embed Size (px)

Citation preview

Page 1: Plyfe - Sports Forum 2015

•PULL OUT YOUR SMARTPHONE & GO TO•plyfe.com/nsf

Page 2: Plyfe - Sports Forum 2015

DIGITAL TODAY

Page 3: Plyfe - Sports Forum 2015

Awesome

…but also sucks

DIGITAL ENGAGEMENT

Page 4: Plyfe - Sports Forum 2015

ENGAGEMENT OR CONSUMPTION?

Page 5: Plyfe - Sports Forum 2015

POPULAR

•EA SPORTS | GIFERATOR

https://www.youtube.com/watch?v=yMgG1iWv2ow

Page 6: Plyfe - Sports Forum 2015

POPULAR

•NIKE | THE LAST GAME | RISK EVERYTHING

https://www.youtube.com/watch?v=Iy1rumvo9xc

Page 7: Plyfe - Sports Forum 2015

POPULAR

•NIKE | THE LAST GAME | RISK EVERYTHING

256,801Likes

83KShares

Page 8: Plyfe - Sports Forum 2015

DEFINING FAN ENGAGEMENT

Page 9: Plyfe - Sports Forum 2015

SOLUTION

•ENGAGEMENT AT WORK•Fan engagement pain-points that digital can solve:

TICKET SALES

MERCHANDISING SALES

SPONSORSHIPS INCREASE LOYALTY

AND PARTICIPATION

BEFORE THE EVENT DURING THE EVENT AFTER THE EVENT

Page 10: Plyfe - Sports Forum 2015

PLYFE

•CREATE RICH, INTERACTIVE EXPERIENCES• Real-time, cost-effective, contextual, measurable and ROI

based

Page 11: Plyfe - Sports Forum 2015

TICKETS

•DRIVE SALES THROUGH ENGAGEMENT•Ticket sales, before or last minute tickets

Page 12: Plyfe - Sports Forum 2015

MERCHANDISING

•DRIVE SALES THROUGH ENGAGEMENT•Merchandising sales before, during or after the event

Page 13: Plyfe - Sports Forum 2015

SPONSORSHIP

•USA TODAY•Plyfe Polls to engage audiences, providing sponsorship opportunities.

16.4% PARTICIPATION

16.4% average vote/impression rate

Page 14: Plyfe - Sports Forum 2015

REAL-TIME

•TOYOTA•Real-time creation and participation through Plyfe Social Gallery

34% ENGAGEMENT34% of visitors clicked and scrolled through pictures

Page 15: Plyfe - Sports Forum 2015

LOYALTY

•USER PROFILES•Resulting in in-depth audience understanding

Page 16: Plyfe - Sports Forum 2015

COUNTRY CROCK80%

BROC&BACON

PROOF-POINTS

•THE NUMBERS SPEAK FOR THEMSELVES…

IBM43%

CLICK-THRUSPersonality Quiz Ad-link

USATODAY50% MOBILE

COED58% SIGNED UP

Plyfe Sweeps Card

COUNTRY CROCK80%

BROC & BACON

TOYOTA19%

ENGAGEMENT

Page 17: Plyfe - Sports Forum 2015

Q&A TIME

•REDEFINE YOUR FAN ENGAGEMENT TODAY•Email me at: [email protected] or get started for free! =>

plyfe.com/sweeps