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•PULL OUT YOUR SMARTPHONE & GO TO•plyfe.com/nsf
DIGITAL TODAY
Awesome
…but also sucks
DIGITAL ENGAGEMENT
ENGAGEMENT OR CONSUMPTION?
POPULAR
•EA SPORTS | GIFERATOR
https://www.youtube.com/watch?v=yMgG1iWv2ow
POPULAR
•NIKE | THE LAST GAME | RISK EVERYTHING
https://www.youtube.com/watch?v=Iy1rumvo9xc
POPULAR
•NIKE | THE LAST GAME | RISK EVERYTHING
256,801Likes
83KShares
DEFINING FAN ENGAGEMENT
SOLUTION
•ENGAGEMENT AT WORK•Fan engagement pain-points that digital can solve:
TICKET SALES
MERCHANDISING SALES
SPONSORSHIPS INCREASE LOYALTY
AND PARTICIPATION
BEFORE THE EVENT DURING THE EVENT AFTER THE EVENT
PLYFE
•CREATE RICH, INTERACTIVE EXPERIENCES• Real-time, cost-effective, contextual, measurable and ROI
based
TICKETS
•DRIVE SALES THROUGH ENGAGEMENT•Ticket sales, before or last minute tickets
MERCHANDISING
•DRIVE SALES THROUGH ENGAGEMENT•Merchandising sales before, during or after the event
SPONSORSHIP
•USA TODAY•Plyfe Polls to engage audiences, providing sponsorship opportunities.
16.4% PARTICIPATION
16.4% average vote/impression rate
REAL-TIME
•TOYOTA•Real-time creation and participation through Plyfe Social Gallery
34% ENGAGEMENT34% of visitors clicked and scrolled through pictures
LOYALTY
•USER PROFILES•Resulting in in-depth audience understanding
COUNTRY CROCK80%
BROC&BACON
PROOF-POINTS
•THE NUMBERS SPEAK FOR THEMSELVES…
IBM43%
CLICK-THRUSPersonality Quiz Ad-link
USATODAY50% MOBILE
COED58% SIGNED UP
Plyfe Sweeps Card
COUNTRY CROCK80%
BROC & BACON
TOYOTA19%
ENGAGEMENT
Q&A TIME
•REDEFINE YOUR FAN ENGAGEMENT TODAY•Email me at: [email protected] or get started for free! =>
plyfe.com/sweeps