101

HR Consultants

Corporate

Training

Consultants

Accountants

Product design

& innovation agencies

Management

Consultants

Branding AgenciesSales

Consultants Ad Agencies

PR

Brand website

Online ads

Brand website

Online ads

E-commerce

SEM

Social

“Fun” apps

Brand website

Online ads

E-commerce

SEM

Social

“Fun” apps

“Serious” apps

Digital service design

Digital product

design & testing

Co-creation

Crowdsourcing

E-Learning

E-Recruiting

Digital transformation /

change management

Social analytics

Digital supply chains

Accenture

buying Fjord+

W+K

aces social with Old Spice+

WCG

buying predictive analytics firm

+

+

WPP

buying AKQA

Source: Joanne Davis Consulting

Source: Joanne Davis Consulting

the

business name

what you do, not who you are

current traction

key presentation takeaways

Mohamad GandaraChief Marketing Officer @ideaimajiLeads a team of generally smart people.

Responsible for managing clients.

© Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential

pitchthe

problem validation data

personalize the problem

quantify where appropriate

•

•

•

•

•

•

•

•

•

our

overview of product or service

your value proposition & key benefits

avoid technical specifications

include imagery where appropriate

the

overall market size

tiered breakdown of market penetration

demonstrate credible market research

opportunities for expansion

graphs & charts are a plus

the

top three to five competitors

similarities & key differences

your competitive advantage

charts & visuals make it simple

© Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential

© Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential

the

go-to-market strategy

how you will reach your customers

marketing channels

campaign strategy

final

powerful visuals leave a lasting impression

be consistent – themes, fonts, colors

avoid stock templates & animations

include logo, website, & social media info