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Visit us at Bartizan.com Welcome to the webinar, it will begin shortly. Pinterest Tips for Tradeshow Industry Marketers

Pinterest tips for tradeshow industry marketers

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Think you know everything about Pinterest? In just ten minutes grab useful tips to step up your Pinterest marketing. This video replay will focus on 3 new ways to tap new opportunities using Pinterest especially for tradeshow and events industry marketers. Learn more modern tradeshow practices by reading our blog: http://www.bartizan.com/blog/

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Page 1: Pinterest tips for tradeshow industry marketers

Visit us at Bartizan.com

Welcome to the webinar, it will begin shortly.

Pinterest Tips for Tradeshow Industry Marketers

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Step up Your Marketing Using Pinterest

Your host is Joanna Stasuk,Bartizan's Marketing Director

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Pinterest is a social network and content sharing service that allows members to "pin" images, videos and other objects to their pinboard by posting, also known as ‘pinning”.

One of the primary goals of using Pinterest is to get more pins to your content on your site.

This network is seeing explosive growth in social media market share across the world, up over 5000% in share of visits to all social media sites in North America.

What is Pinterest and How Does it Work?

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Explosive Growth and Active Users

Why Does it Matter?

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TRAFFIC BUILDER: Most importantly, it builds traffic to your main website. In October, the website of Time Inc.’s Real Simple magazine got more traffic from Pinterest than Facebook. Source: AdAge COMMUNITY BUILDER: Customer service titan Nordstrom was one of the first companies to use Pinterest, Why? "We found that it's a great way to not only share info but also learn about our community," said social media manager Shauna Causey. LEAD BUILDER: All of that extra traffic should be generating more leads. Make sure you have plenty of ways to capture prospect info once they land on your main website or blog.

Why Does it Matter?

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Pinterest promotes your community. It is not purely about self promotion and pushing your message. Too much promotion will annoy your customers. Share content that is interesting around the tradeshow industry.

How can Pinterest Work for Your Event?

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1. Activate your account 2. Optimize your Pinterest profile

under the settings tab by filling out your profile completely.

3. Connect your website and other social profiles

4. You can choose to add members of your team to the contributors section of your page.

5. Next step after sign up is to populate your page.

How to Start Pinteresting

Tip: An empty profile or just one board on your profile will do more harm than good.

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How to Create a Board that Gets Shared

Use boards to tell a story. Decide what topics would be interesting to those in our industry. If you have a blog, you already know what topics are interesting to your industry.

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Testimonials eBook Covers Videos Event Photos Great tradeshow displays Inspirational quotes from keynote speakers Employee Photos Customer Success

Ideas for Events Related Pinboards

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Your event is more than just a logo! Injects personality into your company. Show off your work culture and values. Pinterest is a place to tell people what you and your company are like, personally. At Bartizan we love tech gadgets so we have a board all about cool tradeshow gear.

Put Your Personality Into Your Boards

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80% of pins are “re-pins,” attesting to the viral nature of the Pinterest community.

Engage with other people on Pinterest. Repin other people's pictures to your boards. Comment on other people's pins. Add a “Pin It” or “Follow me on Pinterest” button on your

website, and promote via email. Mix links in, and don't have your pins always point back

to your site. It's about helping others in your industry and networking.

Promote your boards and Pinterest page through other channels like Twitter, Facebook, and LinkedIn.

How to Grow Your Followers

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It doesn’t matter how often, just pin to different boards. Make comments on other boards, pins, and repins. Post quality, cool things. Don't clog up same streams random clutter, though. But if you post quality items, then post as much as you like. The pins that get clicked the most are either related to trending topics, contain a tutorial or a call-to-action.

Best Practices: How Many Times Should you Post?

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Everything on Pinterest is about the pictures. You have to have good pictures. If not, no one will follow you or re-pin your posts.

PICTURES!

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What Makes a Good Picture?

•Bold•Pictures with large sayings•Cartoons•Infographics•Self-contained

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What Action Would You Like Viewers to Take?

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Editing Photos is Easy

Two great resources:

PicFont.com lets you upload a picture and add text to your photos.

PicMonkey.com lets you add special effects to photos.

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Run Contests on Pinterest. “Pin it to Win it”

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Cool tools to step up your Pinterest game:

Repinly: http://www.repinly.com/ scheduling is going to be available

Pinreach: http://www.pinreach.com/ for analytics and scores to see how well you are doing, see which boards are performing well

Pinstamatic.com lets you grab photos and edit them in a variety of ways.

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Learn More about Pinterest

Be sure to follow Bartizan’s pins for other marketing tips.http://pinterest.com/bartizan/

A copy of this presentation will be emailed to you by the end of the day today

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2 Little Known Tips

1. If you are selling something...Add a "$" to the Pin description and Pinterest will automatically add a price banner to the photo. Within the Pin, remember to link to the website so people can buy the product.

2. Pinterest has an easy to use mobile app so you can take a picture and pin it using your mobile.