Pinterest Marketing Strategies For Business

  • Published on
    12-Apr-2017

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  • Get Started: Pinterest

    Online Marketing Strategies

  • What is Pinterest?

  • is the worlds catalog of ideas.

  • Why use Pinterest for marketing?

  • #1

    It influences purchases

  • #2

    Its a sizable platform to reach audiences

  • #3

    Get more referral traffic to your site

  • #4

    Free marketing from fans

  • #5

    Longer product exposure

  • #6

    Boost sales

  • #7

    Widen product exposure

  • #8

    Discover what your audience wants

  • 38 Pinterest Strategies for your business

  • 1. Write a good brand description

  • 2. Add your website in the description

  • 3. Verify your account

  • Lets pinners know youre trustworthy

  • Add logo for verified accounts

  • 4. Create different boards

  • 1. Come up with different boards

    Boards are composed of Pins

  • 5. Add descriptions for each boards & pins

  • 6. Make boards organized/in sync

  • 7. Add pins to your boards

  • 8. Use high quality images

  • 9. Use an image ratio of 2:3

  • 10. Optimize colors

  • 11. Create vertical image or step-by-step

    image

  • 12. Use infographics

  • 13. Use text overlays to provide clarity to an

    image

  • 14. Pin consistently

  • Pin consistently but limit to a number per day

  • 15. Add watermark or logo to images

  • Targets Logo is added in every pin

  • 16. Check the link attached to an image

    from a website

  • The link should redirect to the

    website once the image is clicked

  • 17. Create Visit button to redirect to the

    website

  • 18. Share other peoples content

  • Repinothers Pins

  • Repin from another websites pins

  • 19. Add guest pinners

  • Guest pinner for Etsy

  • 20. Let other pinners contribute to your

    board

  • 21. Collaborate with influencers to

    generated buzz

  • Target collaborated with Pinterest

    influencer Oh Joy

  • 22. Follow like-minded pinners and influencers

  • 23. Like pins and boards

  • 24. Know your niche

  • All about avocados

  • 25. Pin images connected with your

    niche

  • Post only images

    related to your niche

  • 26. Promote campaigns/ads

  • 27. Pin what audiences like with your brand

  • 28. Sell a Lifestyle

  • 29. Pin images of customers using your

    product

  • 30. Show off your work

  • 31. Install Pinterest extension to your own

    website

  • 32. Add Pin It button to your website

  • Pin it button allows people to Pin directly from

    your website

  • 33. Add Pinterest Follow button in your

    website

  • Website Follow button Lets people follow you on Pinterest

  • 34. Pin directly from your website

  • 35. Run a contest

  • Let other people share your content

  • 36. Use Post Rich Pins

  • Rich Pins include extra information right on the

    Pin itself

  • 36.1 Place Pins include a map, address, and

    phone number

  • Add location and other

    information about a place

  • 36.2 Apps Pins include install button

  • Pinners can download the app without

    leaving Pinterest

  • 36.3 Product Pins include real time pricing,

    availability and buy location

  • Help Pinners find

    information on things you sell

  • 36.4 Recipe Pins includes ingredients,

    cooking time and serving info

  • Get Pinners excited to hit the kitchen

  • 36.4 Article Pins include headline, author and

    description

  • Help Pinners save stories that matter to them

  • 36.5 Movie Pins include ratings, cast members

    and reviews

  • Help Pinners learn about new flicks

  • 37. Engage with your audience/customers

  • 38. Measure and analyze your

    marketing strategies using Analytics

  • We dont have a choice on whether we do social media, the question is how well we

    do it.

    - Eric Qualman

  • Thanks!

    Ivy T.

    Virtual Professionalwww.indieivy.com