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Pinterest Influencers Reveal Their Pinning Secrets

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Page 1: Pinterest Influencers Reveal Their Pinning Secrets

PinterestInfluencersReveal TheirPinningSecrets

Page 2: Pinterest Influencers Reveal Their Pinning Secrets

1. Pin It buttons,they’re useful!All Recipes installed the 'pin itbutton' and made their communityaware of pins through emailmarketing

Within 3 months, more than 50,000recipes were pinned resulting in 139million Pinterest impressions, andincreased more than 900%

Page 3: Pinterest Influencers Reveal Their Pinning Secrets

2. Post aboutdifferent thingsYour followers have a wide range ofinterests, so why would you only showthem a little piece of what you’ve gotto offer?

Carhoots (2 MIillion Followers isn’t justabout automotive, they haveexpanded beyond that niche intotravel, bikes and even our popular‘animals in cars’ board.

Page 4: Pinterest Influencers Reveal Their Pinning Secrets

3. Use a Keyword RichPin Description

Influencers April&May (4m followers)value good keyword descriptions.

"Quality, keyword rich descriptionswill appear higher in Pinterest’s feedbecause it is less of a social media siteand more of a visual search engine. "

Due to this the lifespan of a Pin can 31/2 months – 1600X longer than a FBpost.

Page 5: Pinterest Influencers Reveal Their Pinning Secrets

4. Use Verticalimages

Pinterest Influencers Curalate recentlyreleased stats that showed that,

"images between 2:3 and 4:5 aspectget 60% more Repins than very tallimages."

Page 6: Pinterest Influencers Reveal Their Pinning Secrets

5. Avoid Imageswith Faces

HegeinFrance (300k followers)recommends depersonalizing images bynot having any ‘faces’.

This makes a psychological influence byallowing the viewer to integratethemselves into the visual, resulting inover 23% increase in the likelihood thatit will be repinned.