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Using tools like Instagram, Pinterest and Vine for business.
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Picture is worth 1000 words(and $)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @[email protected]
November 2009 Now
Wine consumer with a vision Three businesses
Unknown in wine blogging community
Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country
0 page views per month Close to 20,000 page views per month
0 Facebook fans 5000 Facebook fans
0 Twitter followers 12000 Twitter followers
0 Linkedin Connections 3500 Linkedin Connections
0 YouTube Videos 160 Videos (15,000 views)
0 Blog posts 600 posts
The Storyfrom click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
•5 Wineries 40 Wines 1 Location•Co-op business model•Event facility (3000 sq ft)•Future expansion •Voted “Best new biz in 2011”•Featured in Alaska Airlines Magazine and on MSNBC.com
The Storyfrom click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
•Author•Seminar Leader•Consultant•Build affordable template based web sites•Manage businesses online content
The Storyfrom click to mortar
What is PinterestUsing Pinterest for BusinessPinterest Best PracticesWhat is InstagramInstagram Best PracticesInstagram ToolsInstagram Contests / IdeasGrowing Your Following
Today’s Agenda
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
PinterestWhat’s it all about
•PICTURES•100 million users•Visual favorites boards•Extremely viral•80% female•26-54 age range•Aggregator of stuff•Driver of web traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
PinterestWhy you need to be there
•PICTURES•Third largest referrer of web traffic•Business to consumer•If you’re selling an experience or visually attractive product•If you have a strong web presence (eComm)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
PinterestWhen, what, how?
•PICTURES•Evenings•Organize your boards•Pin content FROM your website to your boards•Showcase your brand personality•Comment, like and repin•Brand your boards & pins
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
PinterestWhen you shouldn’t be there
•PICTURES•If you are purely business to business•If your product is non-visual•If your web presence is poorly done•If you have no conversion strategy
What is Pinterest?
Pin Timeline
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
What is Pinterest?
Boards
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
What is Pinterest?Pin
Uploaded by userOr…Pinned from a web pageAdded to a board (organize)Description Social
Comment Like Repin Tweet/Facebook/Email or Embed
on a web site
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
What does this mean for business?
What does this mean for business?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Driving traffic to web sites!
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Driving traffic to web sites!
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Boards
Organizing
Pinning
Repinning
Pinners
Finding People
Be Social
Sharing
Commenting
How to Use Pinterest
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Create boards to organize your pins
Hobbies, Crafts, Books I like, Amazing Awesomeness
How to Use Pinterest: Boards
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Start pinning
Click “+” button
Click “Pin it”
Add the “Pin It” button for your browser
Surf and Pin
Pictures and Videos
How to Use Pinterest: Pins
*Flash based web sites and small images will not allow pinning
* You cannot pin from Facebook (but you can from Google+)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
You can also ADD a pin manually
Add a Pin (same as Pin It bookmark)
Upload a Pin (from your computer)
How to Use Pinterest: Pins
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
How to Use Pinterest: Repin
Hover: Three actions 1. Repin 2. Like 3. Comment
Click the image to see it larger and click “Repin” like or comment
Select the board you want to pin to
Add your own description (helpful)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Click your profile
Select Find Friends
Finding People
Connection to Facebook (very cool)
Invite Friends through email
Follow individual boards or entire profiles
Look at “Everything” and “Popular” for people to followNectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Share your pins
Embed on a web page
Comment
Similar to Twitter and Facebook you can mention a pinner by starting with the @ symbol
Be Social
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
8 Best Practices for Business Use
Use Pinterest Widget Tools1
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
8 Best Practices for Business Use
Track Your Pin Popularity2pinterest.com/source/username
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
8 Best Practices for Business Use
ORGANIZE / BRAND YOUR BOARDS and IMAGES
Showcase a personality
3•Use the cover photo to brand your boards. •Use a water mark of your brand to brand your images•Add a map to your boards•Showcase your brand personality
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Example: Northern Quest
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
8 Best Practices for Business Use
HOLD A CONTEST4
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
8 Best Practices for Business UsePin It To Win It
Create a hashtag that you can search. Encourage participants to create boards and pins with that hashtag.
Create a “Pin it to Win It Board” with a giveaway to one of the random repins
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
8 Best Practices for Business Use
Conversion Strategy5Develop a conversion strategy. What are you going to do with that traffic once it is on your site. Do you make it easy for users to buy your product, download your recipe, opt in to your mailing list? If done right, you can convert the eyeballs to dollars.
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Conversion Strategy
Think about it
Gather emails “opt in”
Buy now
Discounts for “pinners”
What is the ACTION item
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
8 Best Practices for Business Use
6 Add Metrics To Your Site
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
8 Best Practices for Business Use
7 Watermark / Text Images
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
8 Best Practices for Business Use
8 Add a Facebook Tab
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
InstagramWhat’s it all about
•PHOTO SHARING•150 million active users•Share pictures and video with filters•40 million posts per day•18-34 age range
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
InstagramWhen, what, how?
•PHOTO SHARING•Complete your profile•Follow people, like pictures, comment (think Twitter)•Post videos and pictures•Use hashtags to get broader audience•Develop contests
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
InstagramWhen you shouldn’t be there
•PHOTO SHARING•If you have nothing to share•If the demographic isn’t yours•If you don’t have a visual product
What does this mean for business?
What does this mean for business?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Attention is the currency of social media
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
InstagramWhy you need to be there
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Tools for Measurement
Sumall.comiconosquare
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
1. Take lots of pics2. Use hashtags3. Geo-Tag photos4. Add Facebook Tab5. Connect to Facebook (page)
and Twitter6. Use the “send to” feature7. Add text to pictures8. Instagram Contests
Instagram Best Practices
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Tools for Contests
Snapwidget.com
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
#NectarKiss ContestInstagram
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
#NectarEvents Web ShowcaseInstagram
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
VineWhat’s it all about
•Video Sharing•30 million active users•Share 6 second video •2 million posts per day•18-34 age range
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
VineWhat’s it all about
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Growing a Following
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
Growing a Following
1. Find and follow relevant accounts (use #hashtag search, look at followers of friends)
2. Share good content3. Engage with comments, likes,
repins, etc4. Cross promote your accounts
on your other networks and email lists
Q&ANectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | [email protected]
http://nectartastingroom.comhttp://spokanewinemagazine.comhttp://nectarmedia.co
@nectarmedia
Facebook.com/NectarMedia
YouTube.com/NectarMediaSlideshare.net/NectarMedia
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