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PETR KRALUSE COMMON SENSE
IN MARKETING
WHO IS THIS PERSON?
PETR KRALMarketing guy
1997 – Vltava.cz (first e-shop in Czech republic)
2006 – Internet Mall (MALL.CZ)
2009 – Netretail Holding (Owner of mimovrste=)
2012 – Rockaway and consultant - Allegro Group (CZ),
El Dorado (RU)
COMMON SENSE
USE YOUR OWN INTUITION
COMMON SENSE
USE YOUR OWN INTUITIONFOCUS ON DETAIL
COMMON SENSE
USE YOUR OWN INTUITIONFOCUS ON DETAILMOST SIMPLE WAY
COMMON SENSE
USE YOUR OWN INTUITIONFOCUS ON DETAILMOST SIMPLE WAY
CUSTOMER PERSPECTIVE
E-COMMERCE MARKETING
40 % ADVERTISING
E-COMMERCE MARKETING
40 % ADVERTISING40 % WEBSITE
E-COMMERCE MARKETING
40 % ADVERTISING40 % WEBSITE
20 % CUSTOMER CARE
ONLINE MARKETING
CPC ADVERTS IN GOOGLE
ONLINE MARKETING
CPC ADVERTS IN GOOGLEPRICE COMPARISON SITES
ONLINE MARKETING
CPC ADVERTS IN GOOGLEPRICE COMPARISON SITES
NEWSLETTERS
ONLINE MARKETING
CPC ADVERTS IN GOOGLEPRICE COMPARISON SITES
NEWSLETTERSWEBSITE (SEO)
PRACTICAL TIPS
THE RIGHT TIMING
PRACTICAL TIPS
THE RIGHT TIMINGINVEST IN COPYWRITING
PRACTICAL TIPS
THE RIGHT TIMINGINVEST IN COPYWRITING
DON‘T LIE
PRACTICAL TIPS
COLLECT DATA
PRACTICAL TIPS
COLLECT DATAA/B TESTS
PRACTICAL TIPS
COLLECT DATAA/B TESTS
DON‘T POINT ADS TO YOUR HOMEPAGE
PRACTICAL TIPS
PRACTICAL TIPS
GO OUTSIDE MORE!
THANK YOU
THANK YOU
