Personalization of Web Marketing & What it means for Your Business

Personalization of Web Marketing & What it means for Your Business

Presenter: Daniel Zayets-Volshin

Topics

• About

• What you need to know about Search Engines Today

• Mobile & User Experience

• Different types of Google Plus Pages & Strategies for them

• YouTube Connection

• ReTargeting aka ReMarketing

About

About

People Involved in the Project

Vitaliy Petrenko Daniel Zayets-VolshinPPC Specialist/Partner Creative Director/Partner

Sergey ArutyunovJunior Graphic Designer

& Project Manager

Ludwig Makhyan

Web Marketing Manager

Coder, Admin & TestingVasile Gorbani

People Involved in the Project

Elaine RodrigoOffice Manager

Chris MontenegtoSenior Graphic Designer

& Project Manager

Levon GasparianBusiness Development

What You Need to Know about Search Engines Today


Google Dropped from 82.14% this month




Bing Now Powers 28.7% of all Searches


• Over 45 Years Old

• Bing visitors Stay Longer than in Google

• Bing traffic Converts Better than Google

• User Engagement is More Important Than in Google

• Easier to Optimize Organically

http://www.matthewwoodward.co.uk/tips/bing-seo-ranking-factors/


• Devices are mostly Tablets, Laptops & Desktops

• Social Media Information Displayed Right in Search (Including Twitter, LinkedIn, Instagram & Facebook)












• Over 50% of Search is done on a Mobile Device

• Google Punishes sites that are not Responsive or Mobile Friendly

• Embeds YouTube & Google Plus into it’s Search Results (fights YELP)

• Getting Harder and Harder to Optimize Websites


• Over 50% of Search is done on a Mobile Device

• Google Punishes sites that are not Responsive or Mobile Friendly

• Embeds YouTube & Google Plus into it’s Search Results (fights YELP)

• Getting Harder and Harder to Optimize Websites


What are the Objectives of Search on these devices?


What are the Objectives of Search on these devices?

2. Mobile is more Local Friendly than a Desktop (or a larger Tablet)

1. Mobile needs to be Optimized for the Ad Placements (Local Ads)

Mobile & The User Experience

1. Mobile needs to be Optimized for the Ad Placement (Local Ads)




Mobile & The User Experience• 50% of adolescents (12-17) and 45% of young

adults (18-29) say they use the Internet mostly on their cell phone

• 51% of black Americans and 42% of Hispanic Americans who use a mobile device to access the Internet say it’s the primary way they go online

• 40% of low-income adults say they primarily use their cell phone to go online

• 6.5 Billion Mobile Users Today





Search: Internet Marketing Boston




















72% Of Consumers Trust Online Reviews As Much As Personal Recommendations

Different Types of Google Plus Pages & Strategies for them








1. Having a Relevant Name

2. Having a Local Address

3. Having a Local Phone Number

4. Completing the Google Plus Page (categories, descriptions, photos and videos)

5. Keeping Contact Information at G+ and at Website Consistent

6. Keeping Account Engaging (posting and commenting)


1. Not The Geo-Specific Content

2. YouTube Centered Accounts

3. Application Promotion

4. Google Hangout

5. Requests to Follow You

6. Promotions, Contests & Special Events

7. Circle Growth - Affects the Search Results




3. Application Promotion

4. Google Hangout

5. Requests to Follow You

6. Promotions, Contests & Special Events

7. Circle Growth - Affects the Search Results




3. Application Promotion 4. Google Hangout 5. Requests to Follow You 6. Promotions, Contests &

Special Events 7. Circle Growth - Affects the

Search Results






Search Results






Search Results


YouTube Connection

YouTube Connection

YouTube Connection

1. 80% of YouTube traffic comes from outside the US

2. Mobile makes up almost 40% of YouTube's global watch time

3. YouTube reaches more US adults ages 18-34 than any cable network

4. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

YouTube Connection

1. Percentage of Total YouTube Viewing that takes place on Android Device is 42%

2. 50% of Teens Consider YouTube their favorite site

3. With 167,848,349 unique visitors YouTube just passed Facebook and is now the largest social media site.

ReMarketing aka ReTargetting



95% of all visitors don’t buy, on average; remarketing has been known to increase the

recapture rate of visitors by up to 30%!

Thank youPresenter: Daniel Zayets-Volshin

[email protected] 617.535.7653

mailto:[email protected]