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Personal vs Company Page

INTRODUCTION

Company pages. Are they effective? Not all LinkedIn features should be treated the same. In our experience most are extremely effective, while others are not.

The “Company Page” is one feature we’ve found quite ineffective for our members’ clients.

PEOPLE POWER

The reason? People like to do business with people, not companies.

So instead of spending your valuable time creating a company page, divert that time to making your personal profile shine above the rest. 

PEOPLE BUY INTO PEOPLE

People buy into people, not companies.

Gone are the days where people buy into company brands or products. Nowadays people are buying more into the people behind the brand or service.

Your personal profile is a goldmine of information about your work history, company information and details that allow you to connect directly with your target market.

Not only can you craft a compelling headline and summary, but you can utilize the experience, projects and publishing feature to show off your knowledge while successfully optimizing your profile.

PERSONAL VS COMPANY

In addition, with an interesting personal page, you are more likely to drive traffic to your website, where connections can learn about your business, services and more details about your company.With a company page, you are limited to a short summary to describe your business and a few slider images. There is very limited real estate to connect with your visitors.

Another reason we prefer personal pages over company pages is because if you’re a small business owner with less the 20 employees it can be somewhat of a disadvantage as potential clients will see that your company is quite small and may lose confidence in dealing with you.

PERSONAL VS COMPANY

With a company page there is very little opportunity to engage with your followers since a company page only allows you to post updates to the page, rather than publish full pieces or connect with your audience on a one-on-one personal level.

In addition, there is very little space for keyword optimization. In a personal page, you have many different areas where you can drop a popular keyword here and there.

As a business owner, you need to ensure that your time is well spent. Based on our experience you are more likely to see a greater return on your time focusing on your Personal Profile rather than a Company Page.

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