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The CBI is probing allegations thatarrested Chief Executive Officer of

Censor Board Rakesh Kumar alleged-ly milked a host of top film producersand stars before giving clearance tosome recently released films.

Top CBI sources said during theexamination of Kumar and two others,including an agent and an advisorypanel member of the Central Board ofFilm Certification, it surfaced thatsome top names in Bollywood includ-ing Shah Rukh Khan, Sajid Nadiadwala,Rohit Shetty, Vidya Balan and produc-tion house UTV had apparently paid

money to get their movies cleared intime with desired certification.

Though the probe into graft alle-gations against Kumar and two otheraccused persons in the case is confinedto the bribery case involving clearanceto a Chhattisgarh regional movie, theagency is also independently verifying

whether the claims of payment of bribeby Bollywood producers are correct andcarry any evidentiary value, the sources

said. The agency has not received anycomplaint from any Bollywood pro-ducer or director against Kumar.

“The common threat was to chopoff item songs. Clearance was delayedtill the last moment which made pro-ducers frantic and cough out illegal grat-ification to get the certificate before thescheduled release,” the sources said.

During sustained questioning of thetrio, the sleuths have gathered that pro-ducers of recently released movies likeKick, Singham Returns and Bobby Jasoos,starring top actors, allegedly paidmoney to get their films cleared , thesources said.

The agency had arrested Kumarfrom Mumbai on Monday night forallegedly demanding !70,000 as bribefor clearing a regional movie fromChhattisgarh. He was produced beforethe Special CBI court in Mumbaiwhich remanded him to three-day CBIcustody for further questioning.

Continued on Page 4

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History of sorts was createdin Telangana on Tuesday

with the Government con-ducting the biggest-ever inten-sive household survey on a sin-gle day and collecting data ofeach and every household in allthe ten districts.

Brushing aside the criticismby the Opposition and allega-tions that it is aimed at singlingout people from AndhraPradesh living in Hyderabad,the TRS Government embarked

on the massive exercise.In New Delhi, a senior

Home Ministry official said theCentral Government wasseized of the matter and keep-ing a close eye on the situationarising out of the survey that

has raised suspicion among thepeople of Seemandhra origin.

“Appropriate interventionwill be made by the HomeMinistry at an appropriate time,if necessary,” the official said.

Meanwhile, Greater

Hyderabad, the State Capitalwith a population of 12-mil-lion, wore a deserted look asnormally busy and congestedroads were empty. With just afew people and fewer vehicleson the roads, with shops,restaurants and hotels closed, acurfew-like situation prevailed.Right from the old city aroundCharminar to the Hitec City,the hub of information tech-nology, all the busy centreswere silent.

It is for the first time in thecountry that such a survey hasbeen conducted on a single dayto do away with the possibility ofany manipulation and distortionof data. An estimated 4,00,000enumerators, including Govern-ment employees, teachers,policemen and other volunteersbegan the house-to-house surveyin Hyderabad and other districtsearly in the morning.

Continued on Page 4Related reports on P6

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Havaldar Gaya Prasad’s fam-ily will receive his body

with mixed feelings onWednesday. The soldier wasdeclared “missing dead” 18years ago while serving inSiachen Glacier and an Armypatrol found his body just threedays ago in a crevasse there.

His son is now inChandigarh to receive the bodyand take it for cremation totheir native village Kuraria inMainpuri district, UttarPradesh. The martyred soldierwill be given full military hon-ours, including a 21-gun salutewith senior military and districtofficials paying their respects.

Gaya Prasad of 15 RajputRegiment was deployed at ahigh altitude post near Kandhadrop zone in Siachen, the

world’s highest battlefield wherearmies of India and Pakistan aredeployed since 1984. He wentmissing while trying to recov-er supplies, including rationsdropped from a helicopter. Theofficials said most probablythe soldier fell into a crevasseand got buried in the snow.

The Army carried outextensive search and rescuemissions for days together.After it failed to find GayaPrasad, the Army finallydeclared him dead and a bat-

tle casualty. In military parlanceit means he died in action,which entitled his family to allbenefits including pension andother facilities.

However, the soldier’s bodywas found three days back by anArmy patrol in the northern partof Siachen Glacier close to theKandha drop zone. The patrolparty saw a hand jutting out ofthe snow and the body was thendug out, officials said adding itwas more or less intact due to theintense cold and snow.

The body was then shiftedon to a snow ledge and airlift-ed by a Cheetah Helicopter toSiachen base camp. After dueidentification, the soldier’s bodywas then airlifted to Leh andwill be flown to Chandigarh on

Wednesday. His son will thenreceive the body and take it totheir village. Prasad’s 90-year-old father reportedly said: “I can rest in peace once I seemy son’s body.”

Siachen Glacier, where

temperatures sometimes dip tominus 50 degree Celsius, has sofar claimed the lives of morethan 850 Indian soldiers sincethey were deployed there in1984. Most of the casualtieswere due to harsh weather anddangerous terrain includingcrevasses and deadly avalanch-es. The main reasons fordeaths are hypoxia and highaltitude pulmonary edema (or“altitude sickness” in moun-taineering lexicon).

Incidentally, the situation isthe same for the Pakistan Armyand reports indicate that near-ly 100 soldiers die on an aver-age every year. In one of theworst tragedies on April 7,2012, an avalanche hit a mili-tary camp situated at Giyarisector burying 129 Pakistanisoldiers and 11 civilians. Theirbodies are yet to be recovered.

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Ma n i p u r ’ shuman rights

activist IromSharmila Chanu islikely to walk freesoon. This after anImphal Court onTuesday issuedrelease orders of Sharmila, whohas been on an indefinite fastfor about last 14 years to protesthuman rights abuses in the

State and demanding the repealof the Armed Forces SpecialPowers Act (AFSPA).

Irom Sharmila has beenon indefinite fast since 2000after the Assam Rifles killed 10Manipuris at Malom in Imphal.She was arrested shortly aftershe began her hunger strike andwas charged with attempting tocommit suicide — a criminal

offence under theIndian Law.

However, statingthat the agitation ofSharmila is a politicaldemand through alawful means, thecourt order observed

that “the charge of attempt tocommit suicide was wronglyframed against the petitioner”.

Continued on Page 4

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Pushing India-Pakistan rela-tions into a deeper crisis,

Pakistani High CommissionerAbdul Basit went on to meetmore Kashimiri separatist lead-

ers on Tuesday. This comes aday after India called off theForeign Secretary-level talkswith Pakistan expressing dis-pleasure over Pakistan engag-ing the separatists.

Basit met All IndiaHurriyat Conference (M)leader Mirwaiz Umar Farooq,hardline separatist leader SyedAli Shah Geelani, and JKLF’sYasin Malik even as hundredsof people protested outside thePakistani High Commission.

During their meeting, the

separatists lauded Pakistan’seffort to involving separatists inthe talks. “We appreciated thatPakistan did not surrender toIndia’s dictatorship attitude,”said Syed Ali Shah Geelani.“We discussed that Pakistanmust impress upon India toimplement the UN resolutionit has signed on Kashmir.Kashmir is an occupied terri-tory. Let people of J&K decidetheir fate,” he added.

It is learnt that the sepa-ratists told Basit that they want to be party to the India-Pakistan talks. They also urged Pakistan to push India to resolve Kashmir issueimmediately.

Foreign Secretary SujathaSingh had on Monday cancelledher visit to Pakistan to holdtalks with her Pakistani coun-terpart Aizaz Ahmad Chaudhryafter Basit went ahead withmeeting separatists despiteSingh urging him to refrainfrom any such irritants. Indiatermed such acts unacceptableand “continued efforts to inter-fere” in its internal affairs. Thetalks, scheduled for August 25,were going to be the first diplo-matic contact between the twocountries after the newGovernment took over in India.

Pakistan had on Monday,in a relatively subdued tone,described India’s decision as asetback to its efforts to pro-mote good neighbourly rela-tions and claimed that holdingmeeting with separatists priorto talks has been its long-standing practice. However onTuesday, Islamabad said “itwas not subservient” to NewDelhi and that “Kashmir wasnot part of India”.

“Pakistan is not subservientto India. It is a sovereign coun-try and a legitimate stakehold-er in the Jammu & Kashmirdispute,” Pakistan ForeignOffice spokesperson TasnimAslam said in Islamabad whileasserting “Kashmir is not partof India. “ It is a disputed ter-ritory. There are numerousUN resolutions,” she said.

Continued on Page 4

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Pakistan Opposition leaderImran Khan and cleric

Tahirul Qadri late on Thursdaynight marched with thousandsof their supporters into theheavily fortified ‘Red Zone’,the capital’s diplomatic andpolitical enclave, as minorclashes took place between

anti-Government protestersand security personnel.

“Promise me, if somethingwere to happen to me, you willtake revenge from NawazSharif,” Khan said, whileaddressing his supporters beforestarting his march towards theRed Zone that houses importantGovernment buildings, includ-ing the Parliament House,Prime Minister House,President House, the SupremeCourt, besides embassies ofvarious countries.

Unfazed by Army deploy-ment, the Pakistan Tehreek-i-Insaf (PTI) chief and Qadrimarched towards theParliament demanding PrimeMinister Nawaz Sharif ’s resig-nation. Police baton-chargedQadri’s Pakistan AwamiTehreek (PAT) protesters asthey neared the Parliament.

“Tehreek-i-Insaf workersinjured by police baton chargeahead Serena chowk...Ambulance called there forfirst Aid,” the PTI party said onTwitter. Anti-Government pro-testers entered the Red Zone,even as clashes took placebetween them and the police atSerena Chowk where theyremoved shipping containers,Dunya TV reported.

Continued on Page 4

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Hundreds of men andwomen fought for freedomwith their unfailing courageand endurance even to theextent of giving up their lives.The freedom movement washeaded by various stalwartsin the country.

Among the manydynamic and charismaticleaders, Mahatma Gandhiwas the most iconic leaderwho played a definite role inbringing the nation togetherwith his tool of non-violencethrough movements like thenon-ooperation movement,Purna Swaraj, CivilDisobedience Movement,Quit India Movement thatbrought India the long await-ed freedom. These nobleheroes, to whom India owesits Independence, had accessto education. Educationmade them aware of the

world history, various civilrights and freedom move-ments across the globe.

It is their love for thenation coupled with the edu-cation that influenced themand kindled in their hearts toawaken the people of ourcountry to come together toend the colonial rule. Let uspay our tribute to them.

Nelson Mandela hadaptly said: “Education is themost powerful weapon whichyou can use to change theworld.” Children are ourfuture and it is their right tolive with dignity and respectand be moulded as responsi-ble citizens. If they have noaccess to education, thefuture of our country will notbe bright.

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Six new IIMs announcedhave been included in theregistration for CAT 2014.However, it is not clear yet ifthey will start functioningfor the 2015-17.

These new IIMs will besituated in Andhra Pradesh,Punjab, Odisha, Bihar,Maharashtra and HimachalPradesh.

Also the format of CATexam has changd. Here arethe changes: Exam durationincreased to 170 minutes.Quantitative analysis, data

interpretation, logical rea-soning & verbal ability ques-tion have increased to 50;Candidates have the flexibili-ty to switch over from onesection to another.

Exam will be held just ontwo dates — November 16and 22 only. Online registra-tion is now a must.Registration is open fromAugust 6 to 30 September.Number of test sites stand at354. Students will have achoice of three cities for tak-ing the test.

The UnderwritersLaboratories (UL), a globalsafety science company inassociation with NationalCouncil of Science Museumsannounced the NationalSafety Science Quiz forschool children in five majorcities in India. The quiz isaimed at instilling awarenesson the need for safetyamongst school children.

The quiz invites partici-pation from — Delhi,

Mumbai, Kolkata, Chennaiand Bangalore on topics likeelectrical, fire, food and roadsafety that are relevant in ourday to day lives. Each partic-ipating school is eligible tosend up to three teams oftwo students from Class VIIIto Class XII. Three winningteams from each of the fivecenters will then participatein further rounds of the quizto be held in last week ofOctober.

Registration for the testwill be done online. Thehard copy of the entry formin the prescribed format,duly signed by the Head ofthe institution of the partici-pating schools includingphotographs of the partici-pant should be sent toVisvesvaraya Industrial &Technological Museum,Kasturba Road, Bangalore560001on or before August25, 2014.

SABMiller India haslaunched a national businesscase study competition Brew-a-Career at India’s leadingbusiness schools. It is anopportunity for the rightinnovative and creativeminds that enjoy the chal-lenge of succeeding in ademanding market.

The competition willinvite the winning teamsfrom the various campuses

for the national level compe-tition, where they will pre-sent to a jury. The final win-ners will get a two monthspre placement internshipoffer at SABMiller India,prize money worth !1 lakhand an opportunity to expe-rience the business acrossdifferent functions. The firstrunners up will receive prizemoney worth !25,000 alongwith appreciation certificates

and company goodies.Speaking at the launch,

Alok Ranjan, directorHuman Resources,SABMiller India said: “Weaim to become an employerof choice for the Talent poolin India. As a step towardsthat, we are delighted to havelaunched this competitionacross India to kindle theirthought process and partnerwith them in our journey.”!9b',#L'99/!

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The Madhu BalaInstitute of Communication& Electronic Media(MBICEM), affiliated toGuru Gobind SinghIndraprastha University cel-ebrated the 68thIndependence Day in thecampus with patriotic fervorand gaiety amid a series ofprogrammes.

Students participated inthe function with enthusi-asm and enthralled the audi-ence. Addressing the func-tion, the director ofMBICEM, Prof Madhu BalaJulka, observed two minutessilence to pay tributes tofreedom fighters and mar-tyrs, who laid their lives toattain the Independence.

She stressed the need tostrengthen the nationthrough the good deeds aswas envisaged by freedomfighters. The honorary sec-retary of institute, PKBhatnagar and faculty mem-ber, Vikram Julka empha-sized to safeguard theIndependence, achievedafter centuries of struggle.

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Applications are invitedfor UNIL Masters Grantsavailable for foreign studentsfor Autumn semester 2015and spring semester 2016intake. The grant may not beused for any complementarystudies required to enroll onthe Master’s degree and maynot be used for EMBAs orMasters of Advanced studies.The amount of the grant isCHF 1,600 per month from 15September to 15 July, for aduration not exceeding theregulation minimum period ofthe programme.

Candidates must choose aMaster’s programme fromamong those offered by theUNIL, except: Master ofMedicine, Master of Arts inPublic Management andPolicy, Master of Arts inSciences and Practices ofEducation, Master of Law fromthe Universities of Zurich andLausanne and Master of Lawin Criminal Sciences, judicia-ry mention at University ofLausanne.

Scholarship provider:University of Lausanne,Switzerland.

Eligibility: The candidatemust be the holder of a degreefrom a foreign university; thequalification held by the can-didate must be deemed equiv-alent to the UNIL Bachelor’sdegree.

How to apply: Candidates

complete theUNIL Master’s Grant

form and submit theirapplication to the office for

socio-cultural affairs (SASC,Unicentre, University ofLausanne, CH-1015 Lausanne,info.sasc-at-unil.ch). The appli-cation is examined by theUniversity Rectorate to deter-mine whether the candidate isadmissible.

Deadline: Applicationsmust be submitted before 15December 2014.

Dutch Ministry of ForeignAffairs is offering NetherlandsFellowship Programmes(NFP) for developing countryapplicants. NFP will be award-ed for master degree pro-grammes, PhD and shortcourses. Students must be anational of one of the countriesin the NFP country list (Indiaincluded) valid at the time ofapplication.

Selection: The fellowshipsare awarded in a very com-petitive selection to highlymotivated professionals with atleast three years’ work experi-ence who are in a position tointroduce the newly-acquiredskills and knowledge into theiremploying organisation.

How to apply :Ccandidates need to apply foran NFP fellowship directly atthe Dutch education institu-tion. Only they will provideinformation about the pro-grammes, selection criteria,application procedures anddeadlines.

Deadline: Is November4, 2014.

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!"#$%&&'()$'%((*%++$$,-.%//'0'-1%$$2$34)(5$%66('$3)0'%77#$8'039:'$*3#00.*%;;%<<04,6$'=66('$3)0'1%77#$8<0'6%>>4)4'(*)(3%773#00.*?

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89&')"/0#*#%/:*;%421"/).<&'*%)*<.)4(F.'+##5$J$j0&'.$+#AA/$6NH1?J? 6Hj6UJH$+"'+$:)(/0&#./%#&'(%$.#A#@'(+$4(*).&'+4)($+)%';=$!)$+':5A#$+"4/C$7.'(%&'('-#./$'.#$0/4(-$7#A)8$+"#$A4(#$'%@#.+4/4(-$+#:"(4i0#*).$&).#$3#./)('A4/#%$&#//'-4(-"Why are brand managers increas-ing their marketing spends onBelow The Line (BTL) technique?

More channels and more news-paper reaching out to diverse cus-tomer base, makes it harder forbrand managers to reach a truly massaudience. Simply stated, above theline (ATL) marketing that utilisesgeneric messages to build awarenessis no longer the best way to influencecustomer behaviour. BTL marketingallows the managers to customisetheir messaging in a more person-alised manner to the audience that abrand is targeting and are highlymeasurable, giving marketers valu-able insights into return on invest-ment of each campaign. Theseinsights in turn help in more robustcampaign for next crucial offer point."How has BTL changed?

The last five years has been excit-ing. Technology, Internet, social/digi-tal media and smart devises haveconnected people like never beforeon the other hand it has provided themarketer with actionable insights.Any BTL (advertising) campaign hasbeen all about speed-to-market withthe right message at the right timethrough the right channel whilemaintaining brand consistency andbeing non-intrusive."How is this impacting the marketand hiring trends?

As this segment is getting consol-idated and organised, the linebetween traditional ATL and BTLhas started blurring; marketers havestarted looking for a more robustmarketing mix, one which will inter-act with consumers in unbelievableways at various touch points. On thehiring front agencies are looking forfreshness of ideas more than the Ivyleague degrees. "Why is BTL a better return onmarketing investment?

The shift from ATL to BTLspending is in part the result ofchanging consumer attitudes. At thesame time, technology allows mar-keters to better target consumers.BTL initiatives are more successfulbecause they stress targeted and cus-tomer-centric communications andcreates measurable results and returnon investment metrics, which are

important to marketers under grow-ing pressure to prove the value oftheir campaigns."Are there specific sectors whichwill benefit from BTL?

An increasing number of brandshave begun to engage masses at one-on-one conversation and are relyingon BTL medium for effective market-ing. While all sectors, industries andverticals stand to benefit from BTLthe current trend of spent on BTLvaries depending on the industry, theproduct life cycle and the branditself. Sectors like IT, consumerdurables, auto, education, healthcareservices retail, food & beverages andeven mass entertainment like TVshows and movies are using BTL."What is the mportance of an emo-tional connect with customers?

Sophisticated consumers withaccess to information available ontheir smart devices, demand relevantmessaging. Brands that interact withconsumers at various touch pointsand creates connections in their per-sonal world tend to gain as they cre-ate experiences that are personallyunique but relevant to the consumer,it is memorable for them and invokeemotion. This emotional connectchanges a target group consumer toan influencer.

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India is a dynamic democracy on the verge of a socialand economic change and that is being reflected inall its aspects especially the entertainment industry.

Career options and revenue modules are changing.Young people have various career options to choosefrom unlike the generation before them. Not only arethe options different, they are also well paying, satisfyingand challenging. Event management is one of thosefields that encompasses all of the above. It gives oneample opportunities for unleashing creative potential. Itinvolves visualisation, creativity, meticulous planningand venue management. This industry has gainedmomentum in the last few years due to the change inmarketing and advertising plans. Even the increase indemand of professional socialising has added to thisfield. Most events today are organised by an event man-agement company, with experts taking care of every lit-tle detail — right from the colour scheme at the venueto the food and drinks to the amusements and contestslined up for guests. It is almost like making a wish andhaving it granted by an event manager.

Event management required multiple skills. As per arecent study, it said that one needs 21 skill sets to be anevent manager. If you have some of the qualities needed,it might just be the career for you. To start with, a flairfor planning and organizing events effectively and pas-sion for doing it creatively is a must. Good communica-tion skills combined with marketing and business acu-men works wonders. One definitely needs to be a teamplayer with great leadership skills to keep the team moti-vated and moving. Apart from risk and crisis manage-ment abilities, one should be able to withstand high-pressure situations and deliver results nonetheless. Anunderstanding and capability of making and deliveringprojects within a budget is a must. The event manage-ment industry is an extremely demanding one and to beable to multi-task and be proactive will prove to be aboon for you. Last but not the least, you need to beclient-focused. Extroverts usually have an advantage inthis field due to their outgoing and easy to get alongnature. They like making new friends, have lots of con-tacts and a huge network of people, which is like goldcurrency in professional circles. Extroverts have a natur-al knack for interpersonal interactions and thereforemake inspiring leaders.

The excitement of being a part of this industry is thepeople, the travel and the exposure. One needs to be athorough professional to withstand the immense pres-sure and demands. The following would be expected ofyou as an event manager:!Development, production and delivery of projectsfrom proposal right up to delivery.!Delivering events on time, within budget, that meet(and hopefully exceed) expectations.!Setting, communicating and maintaining timelinesand priorities on every project.!Communicating, maintaining and developingclient relationships!Managing supplier relationships!Managing operational and administrative functions toensure that specific projects are delivered efficiently!Providing leadership, motivation, direction andsupport to your team!Travelling to on site inspections andproject managing events!Being responsible for all projectbudgets from start to finish.!Ensuring excellent cus-tomer service and qualitydelivery

Event man-agement cansound like aglamorous

career, and in some ways it really is. No two days will bethe same. The events will range from anything as smallas business meetings, to events as huge as concerts orsporting events. There will also be all of the in betweensized events as well. Exciting things like sporting events,fashion shows, launches, exhibitions and fairs. Each dayreally can bring something new to the table and you willfind yourself learning on the job all the time.

But being an event planner is an exhausting job. Onehas to do a lot of running around, a lot of co-ordinationand planning and work in tandem with large groups ofpeople. One may be dealing with hundreds of peoplewhile planning a single event on thousands of people onthe day of the event. So be prepared to work long hours.One must also remember that one is not attending theseelaborate events as a guest.

You are there to work and after weeks or evenmonths of working hard on this project, the actual eventis the moment you are pulling it all together. So, it is notunusual for the event planner to not get a chance toeven breathe on the day let alone sit down and enjoys athree-course meal with the guests. To become an eventmanager, one must have an MBA degree or a post grad-uate diploma in advertising, media & event manage-ment.

A lot of specialised institutes prepare you well for acareer in this field. Even well-known mass communica-tion schools help you develop your skills for this indus-try. Some of the institutes where one can study are:EMDI Institute of Media & Communication, Mumbai,National Institute Of Event Management, Mumbai.Then there are some mass communication schools likeXIC (Mumbai), IIMC (Delhi), SIMC (Pune), MudraInstitute of Communication,(Ahmedabad).

The courses covered include:Event activation and event concep-tualisation, event planning androad mapping, stage planningand cost effective productionexecution, venue lightingand sound specifics, plan-ning and execution eventlogistics, etc. Overall,event management asa career is anextremely chal-lenging anddemanding butequally excitingoption. So if youhave an appetitefor challenges andwould love to workin a dynamic, fast-paced environmentwhere no two pro-jects are the same, acareer in this sectoris for you.

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