judged by appearance, what is unseen counts for nothing•Never get lost in a crowd•Be mysterious, appear more colorful than the masses
6
Let others to do the work for you, but always take credit 7
Make other
people
come to you
use bait if necessa
ry
8
9
WIN THROUGH ACTIONS,
NOT THROUGH ARGUMENT
ASSOCIATE YOURSELF WITH HAPPY PEOPLE
10
Learn to keep people dependent on you 11
Use selective honesty
and generosity to disarm
12
Your victim
When asking for help, appeal to people’s self-
interest,
never to their
mercy 13
Pose as a
friend, work as a spy
Crush your enemy totally
15
16
Use ABSENC
E to increase respect & honor
Keep others in suspended
terror: Cultivate an air
of UNPREDICT
ABILITY 17
Do not build
fortresses to protect yourself - ISOLATION
isDANGEROU
S18
Know who you’re
dealing with:Do not
OFFEND the wrong
person 19
Do not COMMIT to anyone
20
21
PLAY A SUCKER TO CATCH
A SUCKER
22
USE THE SURRENDER TECHNIQUE TRANSFORM WEAKNESS
INTOPOWER
23
CONCENTRATE
YOURFORCE
S
PLAY THE PERFECT COURTIER
24
Recreate Yourself
25
26
Keep your HANDS clean
Play on People’s Need to Believe to Create a Cultlike Following
27
Enter Action with Boldness
28
Plan all the way to end
29
30
Control the Opinion
31
Play to people’s fantasies
32
33
Be royal in your own fashion: act like a king to be treated like one
34
Master the art of timing
35
Disdain things you cannot have: ignoring them if the best
revenge
36
36
Create compelling spectacles
37
37
Think as you like
BUT Behave like
others
38
Stir up Waters to
Catch Fish
39
40
DESPISE THE FREE LUNCHIt usually involves either a trick or a hidden obligation
41
Gain power by shinning in your own way
STRIKE THE SHEPHERD AND THE SHEEP WILL SCATTER
42Strike the poisoner of goodwill, and bad influence will scatter
43
WORK ON THE HEARTS AND MINDS OF OTHERS
ASSOCIATE YOURSELF WITH HAPPY PEOPLE
44.
45. PREACH THE NEED FOR CHANGE BUT NEVER REFROM TOO MUCH
NEVER APPEAR TOO PERFECT“I start early and I stay late, day after day, year after year, it took me 17 years and 114 days to become an overnight success.”
46.
47.DO NOT GO PAST THE MARK YOU AIMED
FOR; IN VICTORY, LEARN WHEN TO STOP
ASSUME FORMLESSNESS
“I just did what I do best. I took your little plan and I turned it on itself”