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© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
Cross channel & Integrated Brand Experience
DIGINETICA
Brand Communication change: from channel to eco system
TV
Mobile app
Community
Community
Mobile site
Web Site
Sales
Search
You Tube
Postal
Banners
Packaging
POP
Retail
Mobile app
Sales Facebook
DIGINETICA
Customer Journey: from liner to fragmented Awareness Research Purchase Fulfillment Loyalty
DIGINETICA
It is good to have an end to journey toward; but it is the journey that matters, in the end.
DIGINETICA
Customer Journey Map Example
DIGINETICA
Create Brand Experience RoadMap
DIGINETICA
Brand strategy at the era of customer
CRM Customer Strategy
Revenue/Visit Long-term Value
Targeting Conversation
Point-in-time Relevance
Omni Channel Personalization
© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
Relevance in Store Use Cases
DIGINETICA
New Omnichannel Data Sources
Purchases Clickstream
3rd-Party Data
Prospect 3rd-Party Data Ad
Impressions Ad Bids Video Social Data Search
Data Unstructured Data
DIGINETICA
It All Comes Back to the Customer
Purchases Clickstream
3rd-Party Data
Prospect 3rd-Party Data Ad
Impressions Ad Bids Video Social Data Search
Data Unstructured Data
DIGINETICA
Relevance in Store Mobile revitalizes the power of personalization
Online Technology
(Data, Optimization, Targeting)
In-Store (Emotion, Sensory)
DIGINETICA
Profile Predictive
Returns
Clicks
Purchases
Social
Inventory Location
Brands
CRM Sales Associate
Loyalty
Customer Map Understanding Digital Touch Points
DIGINETICA
Leveraging Digital in Store Three Examples of “Relevance in Store”
1 Store Entrance
2 Dressing Room
3 Electronic Receipts
DIGINETICA
Profile Predictive
Returns
Clicks
Purchases
Social
Inventory Location
Brands
CRM Sales Associate
Loyalty
Greet your customer digitally, exactly the way a top associate would: relevant notifications and offers.
Relevance in Store
Store Entrance
Profile
Purchases
Location
DIGINETICA
Profile Predictive
Returns
Clicks
Purchases
Social
Inventory Location
Brands
CRM Sales Associate
Loyalty
Greet your customer digitally, exactly the way a top associate would: relevant notifications and offers.
Store Entrance
Profile
Purchases
Predictive
Relevance in Store
Location
DIGINETICA
Profile Predictive
Returns
Clicks
Purchases
Social
Inventory Location
Brands
CRM Sales Associate
Loyalty
Bring alternate sizes or relevant products when a customer requests them
Dressing Room DRESSING ROOM KIOSK
Inventory
Relevance in Store
Location
DIGINETICA
Profile Predictive
Returns
Clicks
Purchases
Social
Inventory Location
Brands
CRM Sales Associate
Loyalty
Empower Store Associates
Dressing Room
Predictive Profile
Inventory
SALES ASSOCIATE TABLET
Sales Associate
DRESSING ROOM KIOSK
Relevance in Store
Location
DIGINETICA
Profile Predictive
Returns
Clicks
Purchases
Social
Inventory Location
Brands
CRM Sales Associate
Loyalty
Reactivation = Loyalty Make the call-to-action immediate!
Relevance in Store
Receipts and Store Exit
Profile
Purchases
Loyalty
Location
© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
The Path to Omnichannel
DIGINETICA
Profile Predictive
Returns
Clicks
Purchases
Social
Inventory Location
Brands
CRM Sales Associate
Loyalty
DIGINETICA
Profile Predictive
Returns
Clicks
Purchases
Social
Inventory Location
Brands
CRM Sales Associate
Loyalty Profile Predictive
DIGINETICA
SOA
SQL
Profile Predictive
DIGINETICA
Single Platform
SOA
Cloud-based SOA Platform 100% of Personalization Capabilities
Optimization Client Services
Reporting
DIGINETICA
SAN FRANCISCO, CA
READING, UK
LILLE, FRANCE
3 Ways to Get Started
1. Visit Omnichannel Labs 2. Sales Associate app 3. iBeacon + SDK integration
© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
Relevance in Store: Case Study #1
• New iPad Mini registry scanners deliver advanced merchandising, guiding the registrant to relevant items to add to their registry
• Live in 100+ pilot stores, in process of roll-out to 1700 stores
• Implementation completed in <10 weeks
© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
Relevance in Store: Case Study #2
• Partnering with Micros Retail Assistant for POS integration
• Sales associate finds a product by scan or search
• Recommendations appear on item page, providing associate opportunity to offer alternative products or cross-sell
© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
Thank You!
DIGINETICA
200 24
$10B
41 25
1B 9+
3PB
6,200
90%
100% 13,250 51
7th
$13M
DIGINETICA
Trusted by world-class brands
DIGINETICA
