PEOPLE-BASED MARKETINGTHE NEXT FRONTIER FOR HARNESSING THE POWER

OF FIRST PARTY DATA

Neil Joyce, Managing Director, Signal

Mark Griffin, VP Global Director, Starcom Mediavest Group

A better understanding of people

How we collect and connect

1st party data = competitive advantage

1st Party data driving incremental value for leading global retailer

$1spent on campaign

$42 incremental

revenue

$7 in profit

This is a journey

An opportunity to break down silos

Allows us to focus on metrics that matter and increase accountability

And fuel a creative renaissance

TV as the gateway

Scale: reach is important, but how we define reach is changing

Getting there

Know your consumer and size the opportunity

Objectively assess the landscape

Educate your peers and key stakeholders

Prepare for a cookie-less future with mobile as the 1st screen

Focus on conversion and attribution

Neil Joyce, SVP & Managing Director, Signalnjoyce@signal.co

Mark Griffin, VP Global Director, StarcomMediavest Groupmark.griffin@smvgroup.com

Thank you!