Pecha Kucha.

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Hello everybody , my name is Jorn Buysse and today I’m going to talk about Wieden kennedy it is an advertising agency that is known for his quality and effective advertisements .The agency wants to create a strong relationship between companies and their customers.

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The famous organisation which was found in 1980.Has offices all over the world from New York and Sao Paulo to Shanghai and Tokyo .The offices have different policies ,which is necessary to create ads for different regions of the world.

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This is a picture from the site from Wieden Kennedy with a couple of employees . It’s a sign of respect to the people who work for the company .Because the creative community behind the association are the brains behind the achievements.

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As you can see here I have 2 pictures where you can see a couple companies wieden kennedy Represents. These are very famous companies like Facebook / Coca-Cola/ ESPN /Nike and EA but also one that is less known for us and that is Old Spice.

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This is the fail harder wall. This wall is situated or made in the Portland office and is made of push-pins. And the meaning of this wall is ,you cannot be successful without failure .It says you need to try harder and that takes strength of character .

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The company also has an own word. They use it as an icon for their organisation and is called “Wiedenisms”.A couple of quotes are “A white wall is a missed opportunity.”“Creativity comes out both ends”“Do something people will love”.

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Wieden Kennedy success , they won two emmy awards for television ad, one advertisement was for Nike . After that they were also called global agency of the year in 2007 . And for having the best advertisement in the super bowl in the year 2008.

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This was a special advertisement made for the Us open by Heineken. Where people hat to sat down in the referee seat to get the crowd quiet. Many tried but only one women succeeded . She asked her man to marry her and got everybody silent. And won 2 tickets for the US open.

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Make in India , takes an overworked phrase and turns it into a powerful call to action. The lion is the national emblem and stands for strength, courage and wisdom. Here you can see that even the government from a country needs advertisement.

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Netflix has chosen Wieden Kennedy Amsterdam to represent their product. The slogan “great things start with Netflix”, is reflected in the commercial with catchy scenes and cinematic sound. The slogan is also a guiding phrase for the company. Everything turns into an inspirational adventure.

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The thinking process behind the Coca-Cola commercial is that the internet can be used to spread happiness or hate. To either hurt or make someone’s day. In the end it’s whatever we want to make from it. Let’s make it happy.

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the next one is weightwatchers fast-food like we see every day French fries, burgers ,and steaks are everywhere. With this ad weightwatchers want to show they will help you to take back control.And to be eat more healthy food in the future.

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We all know the commercials from herbal essences. There is a beautiful women /a lovely shampoo and something we can call paradise. The wieden kennedy team gives us as a customer the feeling that we can smell, and be as beautiful as those women in the commercial.

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Old Spice is a commercial I want to talk a little more about . The man your man could smell like is the most successful Wieden Kennedy production. Because it is one of the top viewed commercials with over 50 million viewers.

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After the commercial they introduced the response campaign. They filmed over 100 video responses to fans and celebrities from questions asked on twitter ,Facebook , reddit and more. So everybody was in to it.

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These real-time messages were posted on YouTube, it was a real internet sensation. And became one of the fastest growing and most popular interactive campaign in the history. A lot of people liked the fast and funny responses from the campaign team.

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Here you see the popularity of the campaign and as you can see it was going out the roof in 1 day almost 6 million views on YouTube. The second day they had 8 out of 11 most popular videos on the web. And after a week more than 40 million viewers online.

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Old spice became the number one most viewed brand on YouTube. Their website use increased with 300% . Also the Facebook interaction went up with a boost from 800%. And as last their Twitter page increased with 2700%.

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As next the sales from old spice in a year went up in 27% and in the last 3 months that year with more than 50 % . This was a huge boost thanks to the campaign the brand became again number one in body wash for men.

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A good agency like Wieden Kennedy can change your sales and overall impression from a brand with creative and innovative ideas. As an agency you need to show something that people will love. Thank you for your attention!.