PAY PERCL ICKADVERT IS ING

THANAS I SPAPAPOSTOLOU

AUGUST 20 1 6

PPCADVERT IS ING

SEM

SEOPPC

CONTEXT

PPCADVERT IS ING

Pay Per Click (PPC) is an internet advertising

model designed to direct traffic to websites.

With PPC the advertiser pays the publisher a

fee each time their ad is clicked.

DEF IN I T ION

PPCADVERT IS ING

The most common

form of PPC ads are

displayed in search

engine result pages

(SERPs)

PLACE

PPCADVERT IS ING

Websites with relevant content Social Media Platforms

PLACE

PPCADVERT IS INGHOW I T WORKS

1

2

3

Advertisers Pool

PPCADVERT IS ING

Keyword Search

CAMPA IGN DES IGN & STRUCTURE

Budget

Campaign Structure

Campaign

Ad Group Ad Group

AdKeywordKeywordKeyword

AdKeywordKeywordKeyword

PPCADVERT IS INGGOALS & METR ICS

Impressions

Clicks

Click Through Rate (CTR) = Clicks /

Impressions

Cost Per Click (CPC) = Total Cost / Clicks

Conversions

Quality Score

ROI

PPCADVERT IS INGOVERV IEW

Instant results

Total control over campaign & budget

Targeted

Pay only for performance

Low entry costs

PPCADVERT IS INGGOALS & METR ICS

Thank you !