Presented by – Yusuf Khan

INTRODUCTION

• Parle Products has been India’s largest manufacturer of biscuits and confectionery, for almost 80 years

• Parle name symbolizes quality, nutrition and great taste• With a reach spanning even the remotest villages of India, the

company has come very long way since its inception• Parle has grown to become a multi-million dollar company• While to consumers it’s a beacon of faith and trust, competitors

look upon Parle as an example of marketing brilliance

FROM THE PAST

• 1929 - Parle Products was established in the Vile Parle suburb of Mumbai

• A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees

• 1939 - Began manufacturing biscuits

• 'Parle Gluco‘

VISION

• The main vision of Parle-G to concentrate on consumer tastes and preferences• For fulfilling its vision they do every batch of biscuits and confectioneries are

thoroughly checked by expert staff• Ensuring the same perfect quality across the nation and abroad

MISSION and HEAD OFFICE

Hindustan Ki Taakat• For over 65years, Parle G has been a part of lives of every Indian• Various people have various reasons to consume it• It’s registered office is located in Mumbai

EVENT MARKETING OF PARLE

TWITTER STATSTICS

Diversification

Product Width

• Food • Beverages

Product Length• Biscuits• Sweet confectionery• Snacks• Beverages

Product Depth

Biscuits Parle-G, KrackJack, Monaco, Kreams, Golden Arcs, Parle Marie, Milk Shakti, Parle Hide & Seek Bourbon, Parle Hide & Seek Fab, Top, Parle Gold Star, Happy Happy, 20-20,simply good,namkeen parle magix,coconut

Sweet confectionery Melody, Mango Bite, Poppins, 2 in 1 Eclairs, Mazelo, Kismi Toffee Bar, London Derry, kaccha mango bite(banned by FDA),

Snacks Monaco Smart Chips, Parle's Wafers, Fulltoss, Parle Namkeens, Parle rusk.

Price Mix

• Market Penetration strategy

• Value pricing method.

• Value-for-money

• Profit margin

• Price of Rs.4.00

Advertisements

• 1982 - A burly Dadaji and his grandkids sang in chorus — 'Swaad bhare, Shakti bhare, Parle-G' -for their first TV spot created by Everest.

• 1998 - No Bollywood superstar could fit the brand's positioning. Parle-G found their brand endorser in kids' favourite Indian superhero from the Telly World — Shaktimaan

• 2004 - 'G maane Genius' • 2013 - Gulzar moved his quill and Piyush Mishra lent his voice to the

most recent campaign that celebrates 'Kal ke Genius.'

Competitors

BCG Matrix of Parle