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OUT OF HOME (OOH)Monthly Report September’14
Analysis: Media Track Pakistan
• The analysis are based on Spend (calculated on Tariff)
• The analysis are based on 2,300 and 550 bill boards from Karachi and Lahore respectively.
• This study covers Ground based structure, Roof top, Wall hanging, Over head bridge, Pedestrian bridge etc, minimum of 10X20 sqf size board.
About Media Track
Mediatrack is a Pakistan-based 24/7 Media Monitoring and Research Company, with nearly twelve years of experience in media research filed.
The company providing solution in the field of media monitoring, media audit and competitive benchmarking. Mediatrack monitoring team keep an expert eye round the clock to save cost of our valued partners in faulty, deviated and drop spots.We are passionate about everything we do, whether it's TV media monitoring, Radio monitoring, Print monitoring, Cable monitoring, News monitoring or Web monitoring for Advertisers, Advertising Agencies, Media and PR Companies.
About the Report
SNAPSHOT
• Fashion Category remain highest spending category of the month followed by Educational Institutes.
• Unilever Pakistan remain the top spender of the month followed by Hum Tv and Gul Ahmed.
• Hum Tv is the top advertised brand on OOH.
• Share-e-Faisal is the most cluttered Road by number of hoardings and by spend. The reason my be long road length and high rates.
Trend AnalysisMonthly Analysis
Jan – Sep 2014
8%
7%
12% 12% 12%13% 13%
12%
11%
Top 20 Categories OOH
September 2014
17%
11%
8%7% 7%
6%6%
5% 5% 5%
4% 3% 3% 3%2% 2% 2% 2% 2% 1%
Top 20 Sub Categories September 2014
21%
9%8%
6% 5% 5% 5% 5% 4% 4% 4% 4%3% 3% 3% 3% 2% 2% 2% 2%
Top 20 Advertisers September 2014
16%
7%6% 6%
6%5% 5% 5%
4% 4% 4% 4% 4% 4% 4% 3% 3% 3% 3% 3%
Top 20 Brands September 2014
9%9%
8%
7%
6%
5% 5% 5% 5% 4% 4%4% 4% 4% 4% 4% 4% 4% 3% 3%
Most Clutter Roads - KarachiSeptember2014
16%
9%
7%
7%
7%
6%
6%
6%
5%
5%
5%
5%
4%
3%
2%
2%
2%
1%
1%
1%
SHAHRAH-E-FAISAL
RASHID MINHAS ROAD
SHAHEED-E-MILLAT ROAD
SHER SHAH SURI ROAD
KORANGI ROAD
UNIVERSITY ROAD
SHAHRAH-E-PAKISTAN
DEFENCE HOUSING AUTHORITY
SHAHEED-E-MILLAT EXPRESS WAY
KHAYABAN-E-IQBAL
PNS KARSAZ
SHAHRAH-E-QUIDEEN
NATIONAL STADIUM ROAD
NAWAB_SIDDIQUE ALI KHAN ROAD
MOHAMMAD SULEMAN ROAD
M.A JINNAH ROAD
GULISTAN-E-JAUHAR
SHAHRAH-E-USMAN
GULSHAN-E-IQBAL
KHAYABAN-E-SAADI
Most Clutter Locations – KarachiSeptember 2014
15%
8%
7%
6%
5%
5%
5%
5%
5%
5%
4%
4%
4%
4%
4%
3%
3%
3%
3%
3%
PNS KARSAZ
NAGAN CHOWRANGI
FEDRAL-B-AREA
BAHADUR ABAD
BOAT BASIN
JUNEJO COLONY
NAHEED SUPER STORE
TIBET CENTER
TIPU SULTAN CROSSING
REGENT PLAZA
PARI SHOPPING MALL
AL-KARAM SQUARE
NIPA BRIDGE
JAUHAR CHOWRANGI
NAZIM ABAD
NURSURY BRIDGE
LAAL KOHTI
ALTAMASH CHOWRANGI
TEEN TALWAR
KPT BRIDGE
Bill board AnalysisStructure Wise
September 2014
FLYOVER2%
GREEN BELT1%
GROUND79%
INDICATION POLE0%
PEDESTRIAN BRIDGE7%
ROOF TOP8%
WALL HANGING3%
Bill Board AnalysisSize Wise
September 2014
44%
28%
23%
5%
Small Medium Large Extra Large
THANK YOU
For query on DATA, please contact:
Mediatrack Pakistan
House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes:
Phone: +9221-34289818, 34289819, 34583302
Fax: +9221 34576659
e-Contact:
For other queries, please contact PAS at:
