Upload
duane-brown
View
1.208
Download
0
Embed Size (px)
Citation preview
Salary Survey 2017
Table Of ContentsMission & DetailsBio - Duane BrownWho Took The Survey
Salary By CountryUnited StatesUnited KingdomCanadaAustralia & New ZealandEuropeRest Of The World
The End
346
14162940495863
73
Mission & Details
Mission
Help make salaries more open and transparent within our discipline. There is a black box around what we made and this hurts all of us.
By making salaries more transparent, we can all make sure we’re paid what we’re worth based on our experience and knowledge.
Details
This was a self-reporting survey done online. The survey data wasn’t looked over by a compensation or data analysis.
I did this survey to help understand what our industry is paying us and how much we might be leaving on the table. I cleaned up all the data myself.
Duane BrownHello!
I’m Duane. This salary survey is my contribution to our community.
I’ve lived in 5 cities on 3 continents and know the struggle of salary negotiations. I hope you find this doc helpful during your next salary talk.
Say hello on Twitter: @DuaneBrown
Hello!
Welcome ToYear Two!
I wanted to take a moment and thank everyone who helped fill out the survey, promote it online and made sure we got as many replies as we did.
Without everyone’s help, this survey wouldn’t exist right now. Thank you.
Who Took The Survey
The Numbers
We received 302 responses from around the world including Zurich, Honduras, Philippines and Turkey.
Our top three countries being United States, United Kingdom and Canada. The same as last year.
You were close this year Australia! Numbers 4 again.
Country # Of Responses
United States 194
United Kingdom 37
Canada 20
Australia 12
Netherlands 5
Germany 4
Israel 4
Italy, Sweden and New Zealand 3 Each
Top 10 Countries with Responses
Gender
Female Male Non-binary Prefer Not To Say
37 259 0 6
Where They Work | Other = startups, ad networks, vendors and DSPs
Where Do You Work? # Of Responses
Agency 179
Client/Brand 98
Non-Profit 0
Self-employed/ Freelancers 15
Other 10
Company Size
Company Size # Of Responses
1 - 10 Employees 43
11 - 50 Employees 98
51 - 200 Employees 77
201 - 500 Employees 24
501 - 1,000 Employees 18
1,001 - 5,000 Employees 11
5,000+ Employees 21
Self-employed/ Freelancer 10
Number of Responses For Each Question
Number of Years Years Experience Working Overall Years Experience Working in Paid
Under A Year 14 35
1 - 2 Years 41 75
3 - 5 Years 107 131
6 - 9 Years 71 41
10 - 15 Years 51 20
15+ Years 18 0
Platforms
What Platforms Do You Work On? # Of Responses
AdWords 290
Bing 246
Facebook 189
Linked In 77
Twitter 67
Amazon 33
Display 176
Programmatic 61
Salary by Country
Important Notes
Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher
All salaries are in the local currency for that country
Years experience is just in paid
For city results: only used cities that had at least 10 responses
United States
Demographics + Other Data: United States
Where Do You Work? Total
Client/Brand 61
Agency 113
Self-employed/Freelancer 11
Other 9
Gender Total
Female 24
Male 165
Non-Binary 0
Prefer Not To Say 5
What Platforms Do You Work On?
AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic
190 169 126 42 42 29 117 31
Numbers are total respondents who answered the question.
United StatesYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $25,000 $250,000 $53,300 $45,000 21
1 - 2 Years $22,5000 $85,500 $47,700 $45,000 46
3 - 5 Years $30,000 $210,000 $75,800 $70,000 81
6 - 9 Years $53,000 $220,000 $102,400 $88,000 30
10 - 15 Years $57,000 $180,000 $114,800 $109,000 16
15+ Years $0 $0 $0 $0
Company Size Salary in USCompany Size Minimum Salary Max Salary Average Median # of Responses
1 - 10 Employees $22,500 $250,000 $82,900 $65,000 27
11 - 50 Employees $23,000 $175,000 $58,000 $50,000 62
51 - 200 Employees $32,000 $130,000 $69,500 $65,000 48
201 - 500 Employees $43,000 $155,000 $91,000 $84,000 13
501 - 1,000 $25,200 $150,000 $80,700 $70,000 13
1,001 - 5,000 $43,000 $105,000 $60,000 $68,900 6
5,000+ Employees $30,000 $215,000 $88,300 $76,500 16
Client/Brand Salary in USYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $25,200 $250,000 $75,600 $51,000 7
1 - 2 Years $23,000 $85,000 $59,500 $66,500 9
3 - 5 Years $47,200 $150,000 $77,600 $75,000 35
6 - 9 Years $69,000 $215,000 $103,400 $84,000 9
10 - 15 Years $100,000 $100,000 $100,000 $100,000 1
15+ Years $0 $0 $0 $0
Agency Salary in USYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $26,000 $54,000 $39,200 $40,000 13
1 - 2 Years $22,500 $66,000 $44,200 $44,000 32
3 - 5 Years $35,800 $140,000 $70,100 $65,000 41
6 - 9 Years $53,000 $220,000 $97,700 $78,100 18
10 - 15 Years $73,000 $175,000 $110,600 $100,000 9
15+ Years $0 $0 $0 $0
Self-employed/Freelancer SalaryYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $80,000 $80,000 $80,000 $80,000 1
1 - 2 Years $40,000 $40,000 $40,000 $40,000 1
3 - 5 Years $65,000 $210,000 $131,300 $75,000 4
6 - 9 Years $110,000 $160,000 $135,000 $110,000 2
10 - 15 Years $120,000 $180,000 $141,600 $125,000 3
15+ Years $0 $0 $0 $0
ChicagoYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $250,000 $250,000 $250,000 $250,000 1
1 - 2 Years $38,000 $45,000 $41,500 $38,000 2
3 - 5 Years $57,000 $75,000 $69,300 $70,000 4
6 - 9 Years $68,000 $68,000 $68,000 $68,000 1
10 - 15 Years $57,000 $132,000 $107,700 $100,000 4
15+ Years $0 $0 $0 $0
DenverYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $40,000 $40,000 $40,000 $40,000 1
1 - 2 Years $32,000 $49,600 $40,800 $32,000 2
3 - 5 Years $47,000 $85,000 $68,700 $65,000 6
6 - 9 Years $58,000 $70,000 $64,000 $58,000 2
10 - 15 Years $0 $0 $0 $0
15+ Years $0 $0 $0 $0
New YorkYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $45,000 $54,000 $49,500 $45,000 2
1 - 2 Years $50,000 $85,000 $64,100 $65,000 7
3 - 5 Years $55,000 $150,000 $96,700 $85,000 7
6 - 9 Years $110,000 $140,000 $123,300 $120,000 3
10 - 15 Years $0 $0 $0 $0
15+ Years $0 $0 $0 $0
San FranciscoYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $80,000 $80,000 $80,000 $80,000 1
1 - 2 Years $66,000 $70,000 $68,000 $66,000 2
3 - 5 Years $82,300 $175,000 $109,700 $102,000 9
6 - 9 Years $105,000 $215,000 $160,000 $105,000 2
10 - 15 Years $0 $0 $0 $0
15+ Years $0 $0 $0 $0
Female Salary in USYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $25,2000 $75,000 $47,000 $40,000 8
1 - 2 Years $0 $0 $0 $0
3 - 5 Years $35,800 $110,000 $64,100 $65,000 11
6 - 9 Years $77,000 $98,000 $86,300 $84,000 3
10 - 15 Years $73,000 $128,000 $100,500 $73,000 2
15+ Years $0 $0 $0 $0
Male Salary in USYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $25,000 $250,000 $52,000 $43,000 20
1 - 2 Years $22,500 $85,000 $47,900 $43,000 38
3 - 5 Years $30,000 $210,000 $78,000 $70,000 67
6 - 9 Years $53,000 $220,000 $105,300 $100,000 26
10 - 15 Years $57,000 $180,000 $116,900 $109,000 14
15+ Years $0 $0 $0 $0
United Kingdom
Important Notes
Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher
All salaries are in the local currency for that country
Years experience is just in paid
For city results: only used cities that had at least 10 responses
Demographics + Other Data: United Kingdom
Where Do You Work? Total
Client/Brand 10
Agency 27
Self-employed/Freelancer 0
Other 0
Gender Total
Female 4
Male 32
Non-Binary 0
Prefer Not To Say 1
What Platforms Do You Work On?
AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic
37 33 23 11 12 1 15 9
Numbers are total respondents who answered the question.
United KingdomYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year £18,000 £27,000 £22,000 £21,000 4
1 - 2 Years £16,610 £31,150 £26,225 £28,000 11
3 - 5 Years £25,000 £60,000 £34,400 £37,500 18
6 - 9 Years £28,000 £49,000 £35,660 £30,000 3
10 - 15 Years £40,000 £40,000 £40,000 £40,000 1
15+ Years £0 £0 £0 £0
Company Size Salary in UKCompany Size Minimum Salary Max Salary Average Median # of Responses
1 - 10 Employees £21,000 £27,000 £23,700 £23,000 3
11 - 50 Employees £18,000 £47,500 £32,900 £30,500 13
51 - 200 Employees £20,000 £60,000 £35,150 £31,000 13
201 - 500 Employees £16,610 £42,500 £30,100 £32,000 4
501 - 1,00 £48,000 £48,000 £48,000 £48,000 1
1,001 - 5,00 £28,000 £38,000 £31,700 £29,000 3
5,000+ £0 £0 £0 £0
Client/Brand Salary in UKYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year £0 £0 £0 £0
1 - 2 Years £20,000 £29,000 £25,000 £26,000 3
3 - 5 Years £30,000 £48,000 £39,250 £38,000 6
6 - 9 Years £30,000 £30,000 £30,000 £30,000 1
10 - 15 Years £0 £0 £0 £0
15+ Years £0 £0 £0 £0
Agency Salary in UKYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year £18,000 £27,000 £2,000 £21,000 4
1 - 2 Years £16,610 £31,500 £26,700 £28,000 8
3 - 5 Years £25,000 £60,000 £38,000 £35,000 12
6 - 9 Years £28,000 £49,000 £38,500 £28,000 2
10 - 15 Years £40,000 £40,000 £40,000 £40,000 1
15+ Years £0 £0 £0 £0
LondonYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year £21,000 £22,000 £21,500 £21,000 2
1 - 2 Years £26,000 £31,150 £29,000 £29,000 5
3 - 5 Years £30,500 £60,000 £46,200 £47,500 7
6 - 9 Years £0 £0 £0 £0
10 - 15 Years £0 £0 £0 £0
15+ Years £0 £0 £0 £0
Non-LondonYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year £18,000 £27,000 £22,500 £18,000 2
1 - 2 Years £16,610 £29,000 £23,900 £23,000 6
3 - 5 Years £25,000 £42,500 £33,500 £33,000 11
6 - 9 Years £28,000 £49,000 £35,660 £30,000 3
10 - 15 Years £40,000 £40,000 £40,000 £40,000 1
15+ Years £0 £0 £0 £0
Female Salary in UKYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year £0 £0 £0 £0
1 - 2 Years £0 £0 £0 £0
3 - 5 Years £25,000 £38,000 £29,400 £26,000 4
6 - 9 Years £0 £0 £0 £0
10 - 15 Years £0 £0 £0 £0
15+ Years £0 £0 £0 £0
Male Salary in UKYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year £18,000 £27,000 £22,000 £21,000 4
1 - 2 Years £16,610 £31,150 £26,000 £26,000 10
3 - 5 Years £30,000 £60,000 £41,000 £41,000 14
6 - 9 Years £28,000 £49,000 £35,660 £30,000 3
10 - 15 Years £40,000 £40,000 £40,000 £40,000 1
15+ Years £0 £0 £0 £0
Canada
Important Notes
Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher
All salaries are in the local currency for that country
Years experience is just in paid
For city results: only used cities that had at least 10 responses
Demographics + Other Data: Canada
Where Do You Work? Total
Client/Brand 7
Agency 12
Self-employed/Freelancer 1
Other 0
Gender Total
Female 5
Male 15
Non-Binary 0
Prefer Not To Say 0
What Platforms Do You Work On?
AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic
20 16 11 6 4 3 12 6
Numbers are total respondents who answered the question.
CanadaYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $34,500 $42,000 $38,250 $34,500 2
1 - 2 Years $34,200 $60,000 $44,800 $35,000 4
3 - 5 Years $27,000 $85,000 $61,900 $63,000 10
6 - 9 Years $60,000 $82,000 $71,000 $60,000 2
10 - 15 Years $81,000 $100,000 $90,500 $81,000 2
15+ Years $0 $0 $0 $0
Company Size Salary in CanadaCompany Size Minimum Salary Max Salary Average Median # of Responses
1 - 10 Employees $27,000 $60,000 $41,150 $34,500 5
11 - 50 Employees $35,000 $100,000 $61,800 $57,500 8
51 - 200 Employees $42,000 $81,000 $64,300 $70,000 3
201 - 500 Employees $85,000 $85,000 $85,000 $85,000 1
501 - 1,000 $70,000 $70,000 $70,000 $70,000 1
1,001 - 5,000 $0 $0 $0 $0
5,000+ Employees $68,000 $82,000 $75,000 $68,000 2
Client/Brand Salary in CanadaYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $42,000 $42,000 $42,000 $42,000 1
1 - 2 Years $0 $0 $0 $0
3 - 5 Years $48,900 $85,000 $68,400 $70,000 5
6 - 9 Years $0 $0 $0 $0
10 - 15 Years $81,000 $81,000 $81,000 $81,000 1
15+ Years $0 $0 $0 $0
Agency Salary in CanadaYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $34,500 $34,500 $34,500 $34,500 1
1 - 2 Years $34,200 $60,000 $44,800 $35,000 4
3 - 5 Years $50,000 $80,000 $62,600 $57,500 4
6 - 9 Years $60,000 $82,000 $71,000 $60,000 2
10 - 15 Years $100,000 $100,000 $100,000 $100,000 1
15+ Years $0 $0 $0 $0
Female Salary in CanadaYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $0 $0 $0 $0
1 - 2 Years $35,000 $35,000 $35,000 $35,000 1
3 - 5 Years $27,000 $70,000 $49,000 $50,000 3
6 - 9 Years $0 $0 $0 $0
10 - 15 Years $100,000 $100,000 $100,000 $100,000 1
15+ Years $0 $0 $0 $0
Male Salary in CanadaYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $34,500 $42,000 $38,200 $34,500 2
1 - 2 Years $34,200 $60,000 $48,100 $50,000 3
3 - 5 Years $48,900 $85,000 $67,500 $68,000 7
6 - 9 Years $60,000 $82,000 $71,000 $60,000 2
10 - 15 Years $81,000 $81,000 $81,000 $81,000 1
15+ Years $0 $0 $0 $0
Australia & New Zealand
Important Notes
Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher
All salaries are in the local currency for that country
Years experience is just in paid
For city results: only used cities that had at least 10 responses
Quick Note Converted the NZD salaries into AUD, so we can get more responses for this end of the world
Demographics + Other Data: Australia & New Zealand
Where Do You Work? Total
Client/Brand 3
Agency 10
Self-employed/Freelancer 1
Other 0
Gender Total
Female 2
Male 12
Non-Binary 0
Prefer Not To Say 0
What Platforms Do You Work On?
AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic
13 9 8 5 1 0 9 4
Numbers are total respondents who answered the question.
Australia & New ZealandYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $48,000 $55,000 $51,500 $48,000 2
1 - 2 Years $37,300 $65,300 $58,150 $65,000 4
3 - 5 Years $55,600 $100,000 $79,300 $85,000 6
6 - 9 Years $120,000 $180,000 $150,000 $120,000 2
10 - 15 Years $0 $0 $0 $0
15+ Years $0 $0 $0 $0
Company Size Salary in Australia & NZCompany Size Minimum Salary Max Salary Average Median # of Responses
1 - 10 Employees $65,000 $180,000 $103,300 $65,000 3
11 - 50 Employees $48,000 $100,000 $70,400 $65,300 7
51 - 200 Employees $55,600 $55,600 $55,600 $55,600 1
201 - 500 Employees $37,500 $120,000 $78,650 $37,500 2
501 - 1,000 $92,000 $92,000 $92,000 $92,000 1
1,001 - 5,000 $0 $0 $0 $0
5,000+ Employees $0 $0 $0 $0
Agency Salary in Australia & NZYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $48,000 $55,000 $51,500 $48,000 2
1 - 2 Years $37,300 $65,000 $55,800 $65,000 3
3 - 5 Years $55,600 $100,000 $76,000 $79,300 5
6 - 9 Years $0 $0 $0 $0
10 - 15 Years $0 $0 $0 $0
15+ Years $0 $0 $0 $0
Female Salary in Australia & NZYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $0 $0 $0 $0
1 - 2 Years $65,000 $65,000 $65,000 $65,000 1
3 - 5 Years $55,600 $55,600 $55,600 $55,600 1
6 - 9 Years $0 $0 $0 $0
10 - 15 Years $0 $0 $0 $0
15+ Years $0 $0 $0 $0
Male Salary in Australia & NZYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $48,000 $55,000 $51,500 $48,000 2
1 - 2 Years $39,500 $69,500 $58,000 $65,000 3
3 - 5 Years $60,000 $100,000 $83,300 $79,300 5
6 - 9 Years $120,000 $180,000 $150,000 $120,000 2
10 - 15 Years $0 $0 $0 $0
15+ Years $0 $0 $0 $0
Europe
Important Notes
Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher
All salaries are in EURO
Years experience is just in paid
For city results: only used cities that had at least 10 responses
Quick NoteAggregated responses for anyone paid in EURO:
Netherlands = 5 responsesGermany = 4 responsesIreland = 2 responsesFrance =2 responses
Demographics + Other Data: Europe W/O UK Data
Where Do You Work? Total
Client/ Brand 8
Agency 7
Self-employed/Freelancer 2
Other 1
Gender Total
Female 0
Male 18
Non-Binary 0
Prefer Not To Say 0
What Platforms Do You Work On?
AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic
15 10 10 2 0 0 5 5
Numbers are total respondents who answered the question.
EuropeYears Exps. In Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year €12,400 €35,000 €26,850 €30,000 4
1 - 2 Years €14,400 €43,800 €26,800 €19,000 4
3 - 5 Years €23,800 €72,000 €42,300 €41,000 7
6 - 9 Years €60,000 €100,000 €76,700 €70,000 3
10 - 15 Years €0 €0 €0 €0
15+ Years €0 €0 €0 €0
Rest Of The World
Important Notes
Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher
All salaries are in the local currency for that country
Years experience is just in paid
For city results: only used cities that had at least 10 responses
Quick Note These are outlier countries we didn’t get enough response for this year but I wanted to show something for them.
DenmarkYears Exps. In Paid
Where They Work Company Size Salary # of Responses
3 - 5 Years Agency 5,000+ 50,000 1
3 - 5 Years Client/Brand 201 - 500 95,000 1
IsraelYears Exps. In Paid
Where They Work Company Size Salary # of Responses
Under 1 Year Client/Brand 201- 500 63,700 1
1 - 2 Years Client/Brand 1001 - 5001 155,300 1
3 - 5 Years Agency 51 - 200 216,000 1
10 - 15 Years Client/Brand 51 - 200 52,000 1
PolandYears Exps. In Paid
Where They Work Company Size Salary # of Responses
3 - 5 Years Agency 11 - 50 100,000 1
SwedenYears Exps. In Paid
Where They Work Company Size Salary # of Responses
1 - 2 Years Client/Brand 51 - 200 40,000 1
3 - 5 Years Agency 1 - 10 43,000 1
TurkeyYears Exps. In Paid
Where They Work Company Size Salary # of Responses
1 - 2 Years Agency 1 - 10 33,000 1
3 - 5 Years Agency 11 - 50 97,000 1
OtherCountry Years Exps. In Paid Where they work? Salary # of Responses
Chile 1 - 2 Years Agency 9,600,000.001
Guatemala Less Than 1 Year Client/Brand 180,000.001
Honduras 3 - 5 Years Client/Brand 33,150.001
India 3 - 5 Years Agency 16,000.001
Morocco 1 - 2 Years Agency 65,000.001
OtherCountry Years Exps. In Paid Where they work? Salary # of Responses
Norway 6 - 9 Years Client/Brand 85,000.001
Philippines 3 - 5 Years Client/Brand 450,000.001
Switzerland 1 - 2 Years Agency 100,000.001
Thank You!Please Share WithYour Network.
The End