Case Studies

1

• Largest Aggregator in North America

• #1 Text Message Marketing Platform in the US

• Featured as a Top Mobile Messaging Vendor by Forrester

• Since 2004 Outspoken has sent nearly 12 billion messages for top brands

• Executed 40,000+ campaigns for Top National and Local Brands

• Award winning platform:

Named Top

Messaging Platform Among 250 Top

Private Companies

Among 100 Top

Private Companies

Entertainment Financial Media QSR CPG Retail

Results with Outspoken

• 4x in-store traffic vs email & other digital tactics

• 300% increase in engagement over traditional SMS

• 400% annual database growth

• Over 98% of MMS messages opened v. 10% email

• 10x the ROI with MMS v. email for redemptions & purchases

Challenge

• With email becoming less effective for driving sales, store

traffic & engaging teens, CR was looking for a new method to

reach their younger demographic

Solution

• Using MMS video to turn couponing into an engaging story-

based program to connect Charlotte with their audience,

drive in-store traffic & increase sales

Results with Outspoken

• JITB hit annual mobile subscriber goal in only 1 month

• Opt-out rate less than 12%, under half the industry average

• Data base has grown over 2,000% since switching from SMS to MMS

• 3-5x coupon redemption over email depending on offer

Challenge

• With over 600 franchises, Jack in the Box wanted a better way to

target local customers and drive them in-store

Solution

• Engaged and connected brand with customers on a hyper-local level

• Location-based offers delivered by franchise

location & time-delivered immediate prior to meals

Challenge

• Build and create a segmented mobile database to better target and drive customers in-store

Results with Outspoken

• Tens of thousands of mobile subscribers in just over 2 months

• CTR between 15-30% for all mobile campaigns

• Created and built segmented data base that allowed future messaging

• Long-term: next phase will focus on targeted mobile coupons to drive in-

store & sales for Holidays

Solution

• Created 3 different Text-to-win sweepstakes for PUMA, DC Shoes, and Reebok in preparation for the Holiday season

• Sent customers targeted messages based on their preferred shoes brans

Challenge

• Hot 97 wanted to create a real-time mobile engagement strategy for its Annual Hip Hop Concert Summer Jam 2013

Results with Outspoken • Hot 97 grew their mobile database by over 2,000 • Deepened customer loyalty converting fans into mobile

subscribers for primed to re-engage • Over 20,000 images & text messages received • Thousands of images texted in via MMS

Solution

• Using real-time moderation, fans were invited to share their photos and text via MMS, Instagram, and twitter to be seen throughout the stadium

Results with Outspoken • Successfully added a new revenue channel • MMS Advertisements CTR over 15% • Doubled annual mobile Ad revenue in 6 months after using AdStitch in 2012 • Only Outspoken offers a way to append advertising onto video messaging

Market • Pittsburg

Media Type • Television

Mobile Database Size • +10,000 subscribers

Solution

• WPXI’s Used AdStitch to attach location & time-based advertisements to its mobile video content

• Educated sales team on selling MMS mobile advertising

Local Advertisement

Solution • Our tech & Infrastructure provide the needed scalability, throughput, and

reliability for Syniverse to support their clients

Results with Outspoken

• Currently deliver hundreds of millions of messages a month

• Provide Syniverse a 99.99% uptime

• Provide top client service, custom reporting, and quarterly updates

Challenge

• Needed a Tier 1 Aggregator that could provide a high SLA and scale to support its massive volume

Who

• Syniverse, the largest Tier 2 aggregator in North America

• Supports 8 of the top 10 largest financial institutions

• Supports key providers of technology and infrastructure