Premium Presentations
YOUR PRODUCT SEARCH FRENEMY AND SOCIAL MEDIA IDOLOptimizing
Amazon:Steven Hope
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GoDataFeed is a channel integrations platform for product
listings optimization and marketplace order automation on Amazon,
eBay, Walmart, Google Shopping, Facebook and 200+ e-commerce
channels.
South Florida Native Welcome to paradise!Florida Atlantic
University B.A. Political Science, forte in data analysis and
research methodsPrivate College Tutor Primarily Aime Kalangwa,
Congolese refugee who helps unaccompanied minor refugees in Rwanda
and UgandaMusic Enthusiast Percussionist, collector of world
percussion, and amateur djembe repair with real goat and cow skin
(hair-on)Product Manager @GoDataFeedSteven Hope
# PageAMAZONS SOCIAL IMPACTONE STEP CLOSER TO HAPPY HOURAMAZONS
VAGUE OPTIMIZATION FACTORSA SURPRISE FOR THE AUDIENCE!STEVES VAGUE
OPTIMIZATION TIPSGET CONNECTEDAMAZON-FIRST: YOUR PRODUCT SEARCH
FRENEMYIDEAS FOR MIXING SOCIAL MEDIA WITH
AMAZON42863175OVERVIEWBuckle up
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YOUR PRODUCT SEARCH FRENEMY
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2016Consumers who turn to Amazon first when searching for
products online
2016Consumers who check Amazon even if they find a product they
want on another retailers site
2016Consumers who check another retailer even if they found a
product they want on Amazon
55 %Consumers who turn to Amazon first when searching for
products online201590 %70 %44 %AMAZON-FIRST CONSUMERSState of
Amazon 2016 by BloomReachMoral of the Story: Buyers love searching
on Amazon first, but they still like a market of choices.
# PageDEGREE OF TEXT MATCH
PRICE COMPETITIVENESS
AVAILABILITY & TRANSIT TIMES
SALES HISTORY
GOOD REVIEWS
CATEGORY-SPECIFIC ATTRIBUTES
SEARCH & BROWSE BASICS
Amazons factors for optimizing your listings
# PageAsk your doctor if pricing competitively is right for you.
Try to win the Buy-Box if youre into that sort of thing.PRICE
COMPETITIVENESSKeep stock available and try to get reduced handling
times based on your On-Time Delivery ScoreAVAILABILITY &
TRANSIT TIMESBuyers searches are matched against the product
information (title, description, bullets, search terms etc.).DEGREE
OF TEXT MATCHDo what you can to get honest and unbiased reviews
like you would the old fashioned way - asking.Add additional
attributes which allow buyers to filter their search results. Prime
is the number one filter, probably.The Sales and Traffic Time
reports in Business Reports contains data on traffic, Buy Box
percentage, and conversion.GOOD REVIEWSCATEGORY-SPECIFIC
ATTRIBUTESSALES HISTORYSEARCH & BROWSE BASICS
Amazons factors for optimizing your listings
# PageOPTIMIZATION TIPS
Align your business with Amazons number one principle. start
with the customer and work backwards CUSTOMER OBSESSIONSpend time
getting to know your template files and XSDs. They contain
opportunities for enhancing your listings.SEARCH FILTER ATTRIBUTES
(CATEGORY-SPECIFIC)Amazons broader attempt at battling
counterfeiters that is making waves in the third-party marketplace
landscape.PREPARE FOR MORE BRAND GATINGGroup products on Amazon
that you may not have grouped on your site. Creatively group your
own Frequently Bought Together products.VARIATIONSIts similar to
Google. Even though Amazon allows and shows more, both recommend
70-80 characters.TITLE OPTIMIZATIONUse complaints, product reviews
and questions to improve content.FEATURES / BULLET POINTS
# PageYOUR SOCIAL MEDIA IDOL
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SOCIAL IMPACT RANKINGAmazon ranks above all other retail brands
by social media engagement according to the The Klout 50 list.
Klout says, Influence is the ability to drive action. When you
share something on social media or in real life and people respond,
thats influence.Week of Feb. 6, 2017
AmazonTargetWalmartGuitar CenterNordstromBest
BuyWalgreensSearsHMV Saks Fifth Avenue Etsy 7-Eleven Harrods Neiman
Marcus
provide both utility and entertainment across social media
platforms, making sure to focus on the customer in messaging.Commit
to Building RelationshipsYou can architect the best advertising
message and campaign but it's not something that's necessarily
credible.Authentic and Credible MessagesAmazon is capitalizing on
everything that's happening in real time, whether it's the San
Francisco Giants, National Cat Day, or product offers that they
have -Lithium CMO Katy KeimEngage on a Deeper Level
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Give away a product you sell to generate buzz or give out
popular gifts to generate followers.4. GROW FOLLOWERS WITH AMAZON
GIVEAWAYS
Share your caring side with your fans and encourage them to help
you support your charitable partnerships.3. SHOW YOUR HUMANITY WITH
AMAZON SMILE
At the exact moment theyre hyped to buy, hit em with a direct
link to the Amazon Buy Box POW.2. LINK FROM NEWS FEED TO BUY
BOX
Give those satisfied customers with their outstanding reviews
some public props with a RIGHT BACK ATCHA.1. PROMOTE YOUR AMAZON
FANSSOCIAL MEDIA & AMAZON
Leverage your social media presence to sell more on Amazon
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1. Promote Your Amazon Fan Base on Social Media (with their
permission)It's nothing that subtle. You ring the bell so you can
call attention to the bigshot who left a large tip. This encourages
two things:1) The bigshot gets the recognition he desires.2)
Wannabe bigshots are reminded that if they follow suit, you'll
create the same racket for them.Ring the pubs big tipper bell for
great reviewersThanks for the great review and photos, Jim. Glad we
were able to put your DIY skills to work Phenomenal job! Mantel
MountGive them a shout out and some props
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2. From News Feed to Buy BoxTubshrooms Sponsored Video Ad
Linking to their Amazon Product Listing
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2. From News Feed to Buy BoxTubshrooms Sponsored Video Ad
Linking to their Amazon Product Listing
# Page3. Promote Your Humanity: AmazonSmile@godatafeed putting
up trusses on house 94 with #habitatbroward #habitatforhumanity
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3. Promote Your Humanity: AmazonSmileThe AmazonSmile Foundation
will donate 0.5% of the purchase price from your eligible
AmazonSmile purchases.No Cost to Customers or Charitable
Organizations Get your charitable organization registered on
AmazonSmile. Also, works with Amazon Registries. Double benefit is
you think of the NYC church that used an Amazon Registry to get
supplies to Hurricane Sandy victims in 2012. Not Advertising for a
Seller or Selling Products?Share your support or partnership with a
cause or organization and get your fans to use AmazonSmile to
generate donations.Select a Charitable Organization to Support
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4. Attract Attention, Shares, Links and
Viewshttp://bit.ly/gdf-amz-giveawayBrand owners can generate buzz
for new products and increase brand awareness. All retailers can
reward customers and increase loyalty even if not giving away their
own products.
Amazon Sellers can create promotions for their own items in
Seller Central and include them to offer entrants exclusive
discounts - to losers, winners, or both! (New)
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Choose a type between Sweepstakes, Random or Lucky Number
Instant Win, or First-come, First-served. Set duration of up to 7
days.Add entry requirements to increase social media followers,
viewers of your videos, or get answers to a poll.
http://bit.ly/gdf-amz-giveaway
4. Attract Attention, Shares, Links and Views
# PageIf you or a participant shares the link on Twitter or any
other public forum, anyone can discover your giveaway and
participate. @amazongiveaway #AmazonGiveaway #win #giveaway
http://bit.ly/gdf-amz-giveaway
4. Attract Attention, Shares, Links and Views
# PageLearn More & Stay Connected@GoDataFeed
Get more information and tips about optimizing and automating
your sales on Amazon at http://www.godatafeed.com/blog/
@stevethefeedwizard@GoDataFeed@GoDataFeedhttp://www.godatafeed.com/150
S Pine Island Rd #530 Plantation, FL
[email protected](866) 340 6619
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