@worldofschwartz

Lori H. Schwartz Managing Partner

Opening Remarks by Summit Host

“The Future of Data-Driven Creativity”

StoryTech

THE ENEMY WITHIN

Text here

@twittername

ARE YOU LEFT OR RIGHT?

How many times is facebook going to show me

the ad of the shoes I already bought?

Real contextual marketing would know when you had

bought the damn shoes and stop bugging you

DYNAMIC CREATIVE OPTIMIZATION

Videos Beauty Brands Produce

Less than 1 minute

1-3 minutes

3-10 min.

10+ minutes

What People Actually Watch

Less than 1 minute

1-3 min

3-10 min

10+ minutes

LEVERAGE DATA FOR INSIGHTS

THE FRIENIMIES

Day 2

title

“title”

16MM Breakfast Bar

Consumers

16MM Purchases Diet Foods

17MM Special K

Cereal Consumers

“Join our Challenge” “A convenient

solution” “Try our new

products”

SMARTER ABOUT WHO WE TARGET

TRADING IN

FEED BACK INSIGHTS

Make programmatic work smarter, marry to performance optimization

SHORT TERM VS. LONG TERM

@shenan We're pushing so hard towards over targeting, there's a risk of missing something important - that aha moment

WE CAN’T FORGET TO BUILD DEMAND

UNIQUE WAYS TO THINK ABOUT DATA

-Data should be accessible, easy to discover, and easy to process for everyone

-The longer you take to find the data, the less valuable it becomes

-Whether a dataset is large or small, being able to visualize it makes it easier to explain

FROM THE PUBLISHERS

DATA AS ART

EMOTIONAL DNA – HOW THE AUDIENCE EVALUATES CONTENT

NEW DATA PLATFORMS -

CONTEXT - ART OF THE SCIENCE