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Bob FosterOncology Marketing Adviser
Open Me First
There was a time when Eastman Kodak was the undisputed leader in home photography supplies. Kodak cameras and film were found in nearly every home in America.
Bob FosterOncology Marketing Adviser
Open Me First
Kodak’s “Open Me First” ad campaign was as iconic as Christmas itself.
Bob FosterOncology Marketing Adviser
Photography for the Folks
My mother purchased a Kodak Brownie in the late 1930s. The Kodak brand was strong because they sold relatively inexpensive cameras, film and processing.
Bob FosterOncology Marketing Adviser
Not So Fast
People could capture moments in time, then re-experience the feelings experienced during those moments whenever they wished. The Kodak brand was not things, the brand was love.
Bob FosterOncology Marketing Adviser
How Do Patients Feel About YOU?
Terms like, "advancing the brand" or "extending the brand," are okay, but your brand was, is and will forever be how people feel about you.
Bob FosterOncology Marketing Adviser
Start The Year Right
Qualitative branding research, performed in 1st Quarter, will help build your practice. Ask about my "Start The Year Right" brand research offer.
Bob FosterBranding Adviser
319-269-0481www.bob-foster.com