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Online Marketing PerformanceOnline Marketing Performance
@JeffxNelson#anduro
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Customers – 400 to Date
“We help clients get more sales from online sources.”
Topics
Responsive Design
Website Performance
Review Sites
Social Media
Take Away:
Lots of Sites and Tools for Testing, Measuring and Analyzing Performance
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Mobile = Responsive
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Oh So Many Devices
http://codeboxr.com/blogs/top-5-advantages-of-responsive-web-page-design
Advantages
Super Flexible
Excellent User Experience
Cost Effective
Recommended By Google
Easy to Manage
6http://codeboxr.com/blogs/top-5-advantages-of-responsive-web-page-design
Responsive Design
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www.google.com/webmasters/tools/mobile-friendly/
Responsive Design
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www.browserstack.com/responsive
Website Performance
www.SimilarWeb.com
www.Alexa.com
www.PRChecker.info
https://Moz.com/ResearchTools/OSE/
www.BacklinkWatch.com
https://Marketing.Grader.com/
www.StatsCrop.com
www.SEO-Browser.com
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Compare to Competitors
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Review Sites
Google+
Yelp
Zomato (Urbanspoon)
TripAdvisor
FourSquare/Swarm
BBB
Google+
Yelp
Yelp
Zomato
Zomato
Social Media Performance
Klout.com
Facebook http://LikeAlyzer.com/ www.facebook.com/PageName/insights/
Twitter https://TweetReach.com/ https://analytics.twitter.com/
YouTube https://TweetReach.com/ https://analytics.twitter.com/
WeChat (mobile only) http://www.wechat.com/en/
Instagram (mobile only) http://iconosquare.com/
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Social Media Performance
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Social Media Performance
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Social Media Performance
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Articles
Technical Site Audit Checklist: 2015 Editionhttps://moz.com/blog/technical-site-audit-for-2015
Do-It-Yourself Website Audit Checklist: Tips and Techniques for Real World Site Owners
www.web-savvy-marketing.com/2014/07/website-audit-checklist/
The 15-Minute Social Media Audit
www.web-savvy-marketing.com/2014/07/website-audit-checklist/
Investment $
Cost $ per Impression
Visit Rate % (CTR)V / I
Lead Rate %L / V
Offer Rate % O / L
Take Rate %S / O
Revenue $ ROMI $
Cost $ per Visit
Cost $ per Prospect
Cost $ per Offer
Cost $ per Sales
17 Essential Marketing Metrics
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Jeff Nelson, MBA403-703-2247
[email protected]@JeffxNelson
www.linkedin.com/in/jeffxnelson
Questions?
