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Online Marketing: This slide deck provides an overview of online marketing for farmers, including three types of online marketing, as well as characteristics of online marketers and online users.
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SELLING THE FARMOnline Marketing for Beginning Farmers
APRIL 2014
ONLINEMARKETING
SOCIALMORE THAN JUST
MEDIAOnline Marketing > Fundamentals
3TYPES
Online Marketing > Fundamentals
CONTENT
SEARCH
SOCIAL
Online Marketing > Fundamentals
The Online Marketer
THENEW MARKETER
+Artist Scientist
Online Marketing > Fundamentals > Marketer
WriterPhotographerDesignerCurator
ARTIST
Online Marketing > Fundamentals > Marketer
SCIENTISTAnalystResearcherEngineerAccountant
Online Marketing > Fundamentals > Marketer
The Online User
EVERYUSER ISDIFFERENT
Online Marketing > Fundamentals > Users
BUT ONAVERAGE...
Online Marketing > Fundamentals > Users
2 HOURS A DAYthey spend
plugged in
Online Marketing > Fundamentals > Users
65% OF THE TIME and connect through
a mobile device
Online Marketing > Fundamentals > Users
WHAT DO THEY DOON THERE?
Online Marketing > Fundamentals > Users
SAME THINGYOU DO!Online Marketing > Fundamentals > Users
CONNECT
READ
EMAILSHOP
Online Marketing > Fundamentals > Users
Q & A
Kristi Waits & Thomas [email protected]
www.secondcupmedia.com802.917.2108