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Slideshow for a presentation given 26 March, 2014 in Hong Kong to the Asia Self Storage Expo on the topic of online marketing. The idea was to give attendees a perspective on why online marketing in Asia is so important, and how SEM, SEO, and social media can help grow their businesses in this region.
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Author: Joshua Steimle
Online Marketing 101 for Self Storage
Last Revised Date: March, 2014
Intro
Online Marketing 101 for Self Storage
The Big Picture
Online Marketing 101 for Self Storage
4.3 Billion
Online Marketing 101 for Self Storage
Source: http://www.worldpopulationstatistics.com/asia-population-2013/
Asia Population, 2013
4.9 Billion
Online Marketing 101 for Self Storage
Source: http://en.wikipedia.org/wiki/World_population
Asia Population, 2030
525 Million
Online Marketing 101 for Self Storage
Source: http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets
Asia Middle Class, 2013
3.1 Billion
Online Marketing 101 for Self Storage
Source: http://www.reuters.com/middle-class-infographic
Asia Middle Class, 2030
9.4%
Online Marketing 101 for Self Storage
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
Asia-Pacific Internet Penetration, 2005
31.9%
Online Marketing 101 for Self Storage
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
Asia-Pacific Internet Penetration, 2013
344 Million
Online Marketing 101 for Self Storage
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Internet Users, 2005
1.3 Billion
Online Marketing 101 for Self Storage
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Internet Users, 2013
0
Online Marketing 101 for Self Storage
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Mobile Internet Users, 2005
895 Million
Online Marketing 101 for Self Storage
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Mobile Internet Users, 2013
1 Billion+
Online Marketing 101 for Self Storage
Source: http://www.statista.com/statistics/201232/forecast-of-mobile-internet-penetration-in-asia-pacific/
Asia-Pacific Mobile Internet Users, 2015
“In 2013, Global PC Shipments Suffered the
Worst Decline in PC Market History”
Online Marketing 101 for Self Storage
Sources: Gartner http://www.gartner.com/newsroom/id/2647517
968 Million
Online Marketing 101 for Self Storage
Sources: Gartner http://www.gartner.com/newsroom/id/2665715
Worldwide Smartphone Sales, 2013
The Big Picture
Online Marketing 101 for Self Storage
Asia-Pacific Middle Class + Internet + Mobile
=Big Opportunity
How Do I Reach Them?
Online Marketing 101 for Self Storage
Go Where The Customer Is—Online.
Online Marketing
Online Marketing 101 for Self Storage
Social Media / Networks
Online Marketing 101 for Self Storage
Facebook, Twitter, Weibo, WeChat, Google+, etc.
Search Engines
Online Marketing 101 for Self Storage
Google, Yahoo, Bing, Baidu, Yandex, etc.
SEM / PPC / Paid Search
Online Marketing 101 for Self Storage
Adwords / Pay-Per-Click / etc.
SEO
Online Marketing 101 for Self Storage
Search Engine Optimization
Frequently Asked Questions
Online Marketing 101 for Self Storage
Paid vs. Organic?
Online Marketing 101 for Self Storage
Both.
Does Social Media Work?
Online Marketing 101 for Self Storage
Depends.
How Do I Get To #1?
Online Marketing 101 for Self Storage
Proper Website Setup
Online Marketing 101 for Self Storage
Title Tags, Site Structure, User Friendly
Quality Content
Online Marketing 101 for Self Storage
Detailed Information, News, Blog, Tips, FAQs
Quality Links
Online Marketing 101 for Self Storage
Local Citations, Topical Citations
How Easy Can It Be?
Online Marketing 101 for Self Storage
Questions?
Online Marketing 101 for Self Storage
