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The relationship between OFF and ON LineThe Old Order Changes. Maximise resources on and offline.

+Our aims in the next 30 mins.

Who is our audience online. Who are we missing?

Tools for improving performance

Increase the data sources

The way forward.

+Outside the digital bubble.

Within last 3 months

More than 3 months ago

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+Who is not digital?

+Digital/Non-Digital – In between. The frustrated

+The High Street Environment.

+High Street vs Online.

+Tools which bridge Online and offline with data.

+What does walkbase do?

+ What are the benefits of Walkbase?

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Impact online?

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Impact offline?

+ Apply Online methodologies…Offline.

+ Apply Online methodologies…Offline.

+ Reporting in real time.

+ Monitor dwell time, dept by dept.

+ Track store movements & Monitor KPI’s.

Customer Acquisition

In store behaviours

Customer Loyalty

Staffing

Sales potential

+What does KingofShops do?

Increase Footfall Offline

Attribute Revenue to website traffic channels or campaigns

Generate trackable revenue from customers who are less likl;ey to buy online.

Maximise Revenue from web traffic.

Better use in store sales time

+Improve Efficiencies.

Once again applying online methodology to drive offline sales.

Attribute sales to channels

Optimise channel and appt offerings to maximise performance

+Premiere Service needs.

Customers who specifiy a service need spend more ins store.

Spend rises again if they are given a personal service.

+Who benefits?

Store Managers Marketing Depts Customers

+Reporting on Revenue

+Reporting on event availability?

+Attendance Reporting?

+Gather data?

+Increase website engagement

+Summary

On vs Off Line Debate

• Declining Sales on High St

Frustrated Customer Base

• Buys less

Tools provide Functionality & Data

• More Efficient use of resources

Customers Spend more

• Profits Rise

High Street plays to it’ strengths.

• Repeat Business