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© 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Public.
OmniActivationTM powered by the Audience Engine
The Audience Management Platform for
activating campaigns and audiences across channels
2 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Public.
OmniActivationTM powered by the Audience Engine: Experian’s Audience Management Platform
3 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Public.
Manage and link real people data that is not reliant on cookies
Connect typically disparate data sources
Quickly build your best audience
Gain audience insights
Match and distribute addressable audiences across Experian’s cross-channel media partner network
The Audience Management Platform’s Core Capabilities:
4 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Public.
Create addressable audiences based on your CRM data, 2nd party partner data, and 3rd party data including Experian’s ConsumerView data.
Campaigns launch in a matter of clicks, not weeks.
Leverage and activate disparate data sources for advanced targeting and campaign analytics.
Step 1: Audience Creation
Your CRM data
Partner data
3rd party data
5 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Public.
Drag and drop data the data you want to use to define your audience
Includes Boolean logic matching capabilities
Save your audience for easy access at anytime
Quickly size your audience and understand how many people actual individuals are in your audience
Create Your Best Audience
6 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Public.
Drag and drop data the data you want to use to define your audience
Includes Boolean logic matching capabilities
Save your audience for easy access at anytime
Quickly size your audience and understand how many people actual individuals are in your audience
Create Your Best Audience
7 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Public.
Drag and drop data the data you want to use to define your audience
Includes Boolean logic matching capabilities
Save your audience for easy access at anytime
Quickly size your audience and understand how many people actual individuals are in your audience
Create Your Best Audience
8 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Public.
Gain a deeper understanding of your audience’s characteristics by overlaying demographic and lifestyle segmentation data.
Use these insights to predict behavior and ensure your campaign messaging is on target.
From media planners to creative directors, the sleek infographic design style report makes it easy for the entire team to share insights.
Step 2: View Audience Insights
9 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Public.
Geography
Gender
Age
Marital Status
Presence of Children
Mosaic®
Household Income
Education
Homeowner
Dwelling Type
Occupation Group
Understand Your Audience Using Experian Data
10 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Public.
Launch an addressable campaign across channels including TV, online, mobile, email and direct mail.
By matching real people and not just third party cookies, OmniActivation™ advertisers see higher, more accurate audience match rates.
Closed loop reporting is one of the most powerful tools that advertisers have at their disposal. It allows marketers to measure a campaign’s return on ad spend to improve future marketing.
Step 3: Activate Your Audience Across Channels
Addressable
Audience
11 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Public.
Experian’s Media Partner Network Across Channels
Email and direct mail
Mobile
Display
Television
Onboarding
12 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Public.
Closed Loop Reporting: Tie together Offline & Online Sales with Exposure Data to Measure ROAS
Campaign
Exposure Data
Advertiser’s
Sales Data
13 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Public.
Closed Loop Reporting: Tie together Offline & Online Sales with Exposure Data to Measure ROAS
Campaign
Exposure Data
Advertiser’s
Sales Data
14 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Public.
Closed Loop Reporting: Tie together Offline & Online Sales with Exposure Data to Measure ROAS
Your report includes:
• Return on ad spend
• Test vs. control
analysis
• Performance by
creative
• Time to purchase
• Additional
demographic
information
Campaign
Exposure Data
Advertiser’s
Sales Data
15 © 2016 Experian Information Solutions, Inc. All rights reserved. | Experian Public.
Why brands use the Audience Engine?
► Data expertise
● With our comprehensive consumer database, ConsumerViewSM, Experian can reach an advertiser’s perfect audience. We have the ability to activate 1st, 2nd or 3rd party data.
► Coordinated cross channel targeting
● Experian has direct partnerships with the world’s largest media players, including 100% of the addressable TV operators. Activate your best audience across direct mail, online, mobile, email and TV.
► Closed loop reporting
● Measure the impact of campaigns through closed loop analytics that tie revenue back to marketing campaign exposure data.
Target the perfect audience across multiple screens