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2015 Protos -‐ Committee Member
2015 Protos Logo, Website Banners, Social Media Posts, Press Release
2015 Protos Logo
2015 Protos Entry Form
Important Dates
Entries Due: Friday, July 31, 2015 at noon
Early-Bird Entries Due:
Friday, July 17, 2015 at noon
Awards Ceremony: Friday, Sept. 18, 2015
Entry Requirements Please follow the directions when entering your work.
Failure to follow the entry requirements outlined below will result in disqualification.
Eligibility Competition is open to all members of the Orange County Chapter of PRSA and to non-members serving an Orange County Area event, company or client. Submitted work must have been completed between Jan. 1, 2014 and March 31, 2015, and MUST NOT have been entered in prior Protos competitions. Individuals may submit work completed for an organization that is a former client or employer, but must obtain permission from the company. There is no limit to the number of entries you may submit for any given category.
Entry Preparation and Judging Criteria Non-compliance with these guidelines will result in disqualification. All entries must:
• Include actual program or project elements • Be submitted as 8 ½” by 11” PDFs of no more than 7 MBs
o Complete and include the entry form with each entry and include the category number and title, the entrant’s name, company and business address as well as entrant’s telephone number and email address
o Include all entrants’ information where there are multiple entrants
Two-‐Page Description A two-page typed (12-point or larger typeface) description must accompany each entry. The description must address each of the following criteria in the following order. Entries will be scored on a point system relative to how well judges believe they meet the criteria in these four sections:
1) RESEARCH Analyze or describe the situation on which the program is based; specify the research methods utilized.
2) PLANNING
Describe the objectives and how each objective will be measured. Thoroughly explain the strategies and tactics selected as well as the timeline, budget and any challenges encountered.
3) IMPLEMENTATION
Describe the program or project implementation as it relates to the specific strategies and tactics. This could include materials used, in-progress adjustments made to the plan, techniques used and how management support was obtained. Outline what challenges were met and how effectively resources were employed.
4) EVALUATION
Describe how success was evaluated and how results actually measured against objectives. Budget and timeline must also be addressed, including final expenditures in relation to initial budget and cost-effectiveness.
Representative Supporting Materials Supporting materials, such as program plans, financial documents, photos, letters, scripts, media clips or other materials should be included. Use title pages to separate supporting materials for the four sections: research, planning, implementation and evaluation.
Online Entry Form Please complete the entry form online at http://www.ocprsa.org/protos-‐2015/ (under the “Submit Your Entry Tab”) and include this form as the first document in the PDF file of your Protos entry. NOTE: Entries that are missing an online entry form will be disqualified. Please note that all entries require submittal of the online entry form with either online payment or by check before PDF entries may be uploaded to DropBox.
Entry Fees PRSA Members: $150 per entry Non-members: $195 per entry Students: $115 per entry Early-bird discount: Take $65 off per entry Missing Online Entr y Submission Form Will Be Disqualified Payment options for Protos entry fees are:
• CHECK: One check for multiple entries is acceptable. Fees must be paid before uploading entry to DropBox. Make checks payable to: OC/PRSA P.O. Box 422 East Irvine, CA 92650-0422
• PAYPAL: Credit card payment via PayPal is available at http://www.ocprsa.org/protos-‐2015/
PayPal payment receipt MUST accompany entr ies before uploading to DropBox.
Entry Deadline o Entries due Friday, July 31, 2015 at noon o Early-bird (discounted rate) entries due Friday, July 17, 2015 at noon o No entr ies wil l be accepted af ter noon on Friday, July 31, 2015
Entry Delivery via DropBox Package all entries together into a PDF of no more than 7 MBs
Judging Entries are judged by two or more PR professionals from another chapter. Each judge will have at least five years of experience. At the judges’ discretion, there may be multiple awards, or none at all, given in each category. If the scores vary by 10 points or more, the entry will be judged by a third judge, and the lowest score will be discarded.
Awards Protos awards will be presented to individuals submitting winning entries. Awards of Excellence will be presented to other noteworthy entries. Entries that are not properly completed may be disqualified from the competition at the judging chapter’s discretion.
Entry Categories Please follow the directions when entering your work. Failure to follow the entry requirements outlined below will result in disqualification.
“A” – Program Categories Program entries can be submitted in any of the following categories. Applicants may submit a program in multiple categories, but should tailor each entry to fit the specific descriptions. Please note: All programs submitted in the “A” categories are eligible for the “Best of Show” award, given to the entry with the highest total point score. A1 Community Relations/Institutional Programs
Program aimed at winning the cooperation of, and improving relations with, people or organizations in communities in which the sponsoring organization has an interest, need or opportunity. Includes programs affecting an organization’s overall relations with its publics or key elements of its publics, including multicultural and global communications. A2 Total Program - Consumer Programs
Program directed to the general media (electronic, broadcast and print) designed to promote a product, service or organization to a consumer audience. May include media tours, personal contact, written or pitched articles, news releases, etc., including multicultural and global communications. A3 Total Program - Business-to-Business Programs
Program directed to the trade and/or general media (electronic, broadcast and print) designed to promote a product, service or organization to a business-to-business audience. May include media tours, personal contact, written or pitched articles, news releases, etc., including multicultural and global communications. A4 Total Program - Nonprofit Programs
Program directed to the trade and/or general media (electronic and print) designed to promote a nonprofit organization to its many audiences. May include media tours, personal contact, written or pitched articles, news releases, etc., including multicultural and global communications. A5 Media Relations Programs
Program designed to publicize and promote products, services, ideas, and develop relationships with the media and/or other publics. This program encompasses any aspect of media relations, including review programs, media tours, trade shows, pitching, etc., including multicultural and global communications. A6 Public Affairs Programs
Program designed to affect legislation, government regulation, political activities or candidates, including multicultural and global communications. A7 Special Events and Observances
Programs or events designed to promote observances, celebrations, commemorations, openings or other special activities, including multicultural and global communications. A8 Internal Communications Programs
Programs aimed at achieving organizational goals through enhanced communications with employees, members, volunteers or other internal audiences. A9 Crisis Communications/Issues Management Programs
Programs designed to respond to or prepare for an event or incident that has or could have an extraordinary impact on the organization, including multicultural and global communications. A10 Online Marketing Programs
Programs designed to achieve an organization’s goals through the effective use of the Internet and/or web-based programs, including multicultural and global communications.
“B” – Media Relations B1 Press Kit – Hard Copy and/or Electronic
Press Kit provided to the media (to include press releases, photos, fact sheets, multimedia components, etc.) in a hard copy, digital or online format, as well as online pressrooms or segments of an organization’s website committed to fulfilling information for the media. The materials may promote a consumer product or service, business-to-business product or service, or nonprofit organization. B2 Press Release or Media Alert – Consumer
Written announcement of a product, service, event, change in organization, accomplishment of a goal, hiring of new personnel, etc., targeted at consumer audiences. B3 Press Release or Media Alert – Business-to-Business
Written announcement of a product, service, event, change in organization, accomplishment of a goal, hiring of new personnel, etc., targeted at business audiences. B4 News Release or Media Alert – Nonprofit
Written announcement of a product, service, event, change in organization, accomplishment of a goal, hiring of new personnel, etc., by a nonprofit organization. B5 Press Conference or Press Tour
A meeting for the media to announce a product, service, event, change in organization, accomplishment of a goal, etc. or an in-person media tour to meet with journalists, industry analysts or other influencer group. (See Category B6 to submit satellite media tours.) B6 Broadcast Productions
Video production conceived, scripted and/or produced by the entrant that announces an event, service, change in an organization, accomplishment of a goal, new product, need by a nonprofit organization, etc. Includes video news releases (VNRs), video case studies, satellite media tours (SMTs), in-flight video productions, video mat releases, and PSAs for radio or television. B7 Article for Consumer Publication – Written
Article that entrant has written and placed in a magazine, newspaper, website or newsletter. B8 Article for Consumer Publication – Pitched
Story idea pitched by the entrant to a reporter, editor or producer. Not written by entrant. B9 Article for Trade Publication – Written
Article that entrant has written for publication in an industry-specific magazine, newspaper, website or newsletter. B10 Article for Trade Publication – Pitched
Story idea pitched by entrant to a reporter, editor or producer. B11 Best Single Media Placement – Print or Broadcast
A single placement in a print or broadcast outlet that demonstrates remarkable effort to obtain a clear impact on sales, public opinion, awareness, etc. B12 Creative Tactic / Stunt / Event
A one-time marketing tactic, media stunt, or event emphasizing a creative approach and leveraging non-traditional public relations activities (i.e., buzz marketing, guerilla marketing, new media efforts, etc.)
“C” – Collateral Materials C1 Collateral Materials - External Audiences
Includes brochures, graphics, posters, announcements, invitations, direct mail pieces, etc., that are substantially conceived, written and/or designed by entrant, and distributed to external audiences. The concept must be conceived by entrant. Entrant must have written and developed a substantial portion of the piece. Design and photography by others is allowed. C2 Internal Communications Materials – Internal Audiences
Publications substantially written and/or edited by entrant for internal audiences, including employees, board members, etc. Includes brochures, newsletters, magazines, posters, online publications, employee intranet/blog, etc., aimed at internal audiences. For newsletters, submit three consecutive issues published within the Protos competition year. C3 Annual Report
Must be substantially conceived, produced, written and/or edited by entrant. C4 Speeches and/or Multimedia Presentations
Speech must be written, but not necessarily presented, by entrant. Slide, video or digital presentation must be conceived, scripted, produced and/or directed by entrant. Includes audio/video and multimedia. Must be submitted in hard copy form on a DVD. Designed for all audiences, except the media. (See Category B8 for Broadcast Productions for a media audience). C5 Corporate Identity
Includes branding, logos, taglines, etc. that were substantially conceived, written and/or designed by entrant. C6 Advertorial
Paid advertorial – articles that are paid placements. Includes articles that state a position, tutorial/how-to, case study, make an endorsement, encourage ideas or inspire action. C7 Website Development
Web pages that are substantially conceived, written and/or designed by the entrant. “D” – Digital Media D1 Social Media Program
Social media programs that are substantially conceived, written and/or designed by the entrant. May include any combination of social networks (i.e., Facebook, Twitter, YouTube and/or LinkedIn). Must clearly state how the social media program met its objectives. D2 Blogs
Web-based journals or blogs that communicated either a corporate or public service or industry position. Include rationale for blogging strategy, target audiences, and statistics, or other means of quantifiable measurement to support stated objectives. Screen shots of the blog being entered, as well as the actual site URL, must be submitted as part of the entry.
2015 Orange County PRSA Service Awards (nominations only)
The Distinguished Service Awards are the highest honors bestowed by the Orange County Chapter of PRSA. To nominate an outstanding individual or organization, please complete the appropriate one-page nomination form included in the following pages. No entry fee is required for either of the following service award categories.
D1) Distinguished Service Award – Individual
OC/PRSA members may nominate a fellow member, either for outstanding life-long career contributions to the goals and ethics of the public relations profession or for demonstrating exemplary dedication to a particular group by giving time, talent or other resources.
All current members in good standing of OC/PRSA, who have been members of this chapter for more than one year, are eligible for the 2015 Distinguished Service Award, with two exceptions: (1) the current year’s chapter president is ineligible; and (2) the previous year’s Distinguished Service honoree is ineligible. Judging Criteria:
• Service to PRSA, particularly to OC/PRSA, but may also include contributions to other PRSA chapters and the national PRSA organization • Exemplary practice of the highest standards and ethics of the public relations profession • Mentorship of young professionals
A panel of three former Distinguished Service Award winners, including the previous year’s honoree, will select this year’s recipient.
Nominations are due by Friday, July 31, 2015.
D2) Distinguished Service Award – Organization OC/PRSA members may nominate a company or organization for outstanding contributions to the goals and ethics of the public relations profession or for demonstrating exemplary dedication to the community or other publics by supporting significant, positive programs or actions. The company or organization may be nominated for a single, exemplary project or for history of support. An organization cannot be nominated if it has already won this award in the past.
Judging Criteria:
• Demonstrates recognition and support of the public relations profession • Sets a standard for public relations practice
OC/PRSA’s 2015 Board of Directors will select this year’s honoree. Nominations are due by Friday,
July 31, 2015.
Social Media Posts, Banners and Fliers
For more information contact: Ted Nguyen, OCPRSA Board Member and Protos Chairman
Entries Available for O.C. Top Awards 40th Protos Ceremony Will Celebrate Best of the Best in PR
IRVINE, Calif. – June 23, 2015 – The Orange County Public Relations Society of America (OCPRSA) is accepting entries for top PR projects and campaigns for its 40th annual Protos Awards. Highly coveted trophies will be awarded at one of the largest gatherings of PR and communications professionals in the region Sept. 18 at Ocean Institute in Dana Point Harbor. From budding PR pros to senior-‐level practitioners, OCPRSA created Protos to showcase the ongoing efforts in advancing the communications field, encouraging professional excellence and participating in healthy competition. “I have been involved with Protos for the past 13 years, and every year it gets more exciting to witness the progress of PR and its significant contribution to every sector of the community,” Protos Chairman Ted Nguyen said. “Each year, I am reminded of how creative, intelligent and hardworking the members of our profession are, and the importance of pushing the limits of the industry’s capabilities in affecting change.” Meaning ‘first’ in Greek, Protos has played an integral part of Orange County’s PR professionals and brands from nearly every industry. OCPRSA President Jenny Wedge sees the shifting practices in PR and the role it plays in the ever-‐changing industry. “The media relations landscape has changed, especially in Orange County, where content marketing is becoming the new norm for getting a message in front of key audiences,” Wedge said. “It will be exciting to see which campaigns have strong results in these areas.” With 31 categories to choose from, participants will have more than enough chances to showcase their work in crisis communications programs, social media, creative tactics or stunts, broadcast productions, advertorials and many more. Deadline for award submission is July 30. The night of recognition and festivities will take place at the Ocean Institute, where education and enrichment activities are at the core of its mission: to raise awareness and public participation to enhance the world. Attendees can expect an evening with food, entertainment and awards honoring the year’s best work along with recognizing the top PR individual and organization in Orange County. “We are preparing for a whole ocean of fun with vistas of Orange County’s stunning beauty,” Nguyen said. “We look forward to seeing everyone dock their best work, connect with fellow OCPRSA members and stay anchored in excellence.” OCPRSA also welcomes anyone interested in sponsoring or volunteering at the Protos Awards hosted by a chapter of the country’s largest professional PR organization. For details, please visit OCPRSA’s website at www.ocprsa.org/protos-‐2015/
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