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Learn how to visually enhance your products and leverage your business's online presence by using Pinterest as a marketing tool.
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Pinterest as a Marketing Tool
April 18, 2014Presented By: Steve Thomas
and Angela LaRoccaUnidev / The Net Impact
Introduction
What will we cover today?• Using image marketing to get leads• Using images to build your brand• Employing your smartphone as a tool• Using Pinterest as a platform to gain marketing
momentum
Speakers today• Angela LaRocca
– Brand Manager, Unidev / The Net Impact• Steve Thomas
– President, The Net Impact
Unidev is offering free one-on-one sessions today #349 Industry Partners Pavilion. Stop by!
Introduction
About Unidev / The Net Impact
The Numbers
• While sharing via email declined 11 % year-over-year, Pinterest shares increased 58 %, making it the fastest growing sharing channel in 2013 MarketingLand.com
The Numbers
• Pinterest (21%) is now more popular than Twitter (18%) among Internet users. Oursocialtimes.com
How Pinterest Works
• People and Pinterest– Dream– Plan– Identify – Find– Save– Share
How Pinterest Works
1. New pin2. Repin3. Discovered pin4. Click through
to source
Business.Pinterest.com
Conversion!
Getting Started
Getting Started
Quick Tip!
• Give a lot of thought to your audience• Start with an eye-catching brand profile• Create organized boards for your images
– Prepare enough pins in advance– Name the board with a unique identity– Have a great cover pin
• Pin at least daily. Plan it out!
Search Menu for Pinterest
wood floorswood flooringwood floor cleaningwood floors diywood floors dark
Use long tail keywords
• Be active on Pinterest. Follow other boards.• Pin collections of looks together• Integrate Pinterest with your other marketing
materials. Create / join a community.– Website– Newsletter– Blog / Social
Growing Your Presence
Quick Tip!
Running the Business
Quick Tip!
• Your smartphone is a marketing tool• Use Google Analytics to evaluate leads• Use Pinterest analytics to evaluate engagement
What’s Your Story
Quick Tip!
• Family business• Store team• Customers• Products• Projects. Before and after shots!• Community
You create interesting work. Pinterest is a way to talk about it.
Van Gogh Gallery Story
Van Gogh Galleries: “We started our Pinterest account at the beginning of January and on Jan. 10 we had 4 followers, as of today we have 158 followers. From Google Analytics it looks like over a 14 day time span we have anywhere from 2-20 visitors each day visiting our site and coming from Pinterest.”
Van Gogh Gallery
From Board to Pin to Website
Same Images as on Facebook
InfographicsExample
Infographic Example
Infographic Example
Videos on Pinterest
Advertising on Pinterest
Resources
• Pinterest Ideas:• http://marketingland.com/propelled-by-women-pinterest-beats-
out-email-in-social-sharing-for-first-time-report-70834
• http://expandedramblings.com/wp-content/uploads/2013/04/Infographic_pinterest_.png
• http://www.karenleland.com/wp-content/uploads/2013/03/Pinterest-infographic-Top-Ten.jpg
• http://www.pinterest.com/infographix/home-improvement-infographics/
• http://www.pinterest.com/infographix/home-improvement-infographics/
• http://www.business.pinterest.com
Thank You
Interested in a copy of this presentation?
Contact information:• [email protected] • [email protected] 636 532 4424
