Embed Size (px)
DESCRIPTION
MARKETING AUTOMATION VENDOR SENSORPRO ANNOUNCE NEW SMS APP SENSORPRO, the marketing automation platform trusted by brands and preferred by agencies, today announced their new SMS app at the National Retail Federation Annual Convention and Expo being held in New York’s Javits convention centre. The new SMS capability is completely integrated with the SENSORPRO existing offering of email marketing, marketing automation and surveys. “Now, text messaging need not be left out in the cold from your other online marketing activities” said Chris Byrne, CEO at the show “And importantly, that the metrics can be measured directly alongside your email campaign.” This means that in addition to email and survey metrics, SENSORPRO can report who clicked on the SMS message and offer a custom landing page per campaign. Because it is integrated with the other marketing apps, SENSORPRO can create email or survey campaigns based on prior SMS metrics such as providing a special offer or incentivised survey. The app is available to use right away with no special configuration or setup required. Existing SENSORPRO accounts will see a new option on their Dashboard when enabled and metrics will show alongside email and survey metrics automatically. The app is available for all geographic regions including the US, Canada and Europe. Pricing is competitive to existing send-only offerings with completely free landing pages, click metrics and CRM integration. The SMS app employs a direct Tier1 telecoms backbone infrastructure for reliable sending and delivery. It includes full bounce management and reporting thus reducing cost compared to other solutions who may continue sending to unreachable numbers. SENSORPRO is trusted by leading brands including Container Stores, Paypal Media Network, Shoppers Voice, United Airlines, Family Dollar and NY&Co. It’s available directly from the company’s online offering or via it’s partners that include EPICOR, ExactTarget Marketing Hub and Epsilon Interactive. Integrated with leading eCommerce and Retail platforms like Venda and BT Expedite, the platform includes email marketing, welcome series, trigger emails, surveys, shopping-cart tracking and shopper scoring. SENSORPRO is a brand of 12-year old Narragansett Technologies with R&D HQ in Limerick, Ireland and US operations in Arizona and Florida. US CONTACT: TONY FRATTAROLI VP BUSINESS DEVELOPMENT US [email protected] Cell (407) 451 3763 Office (866) 489 4510 http://sensorpro.net/wearenow Twitter @sensorpro EMEA CONTACT: PAT CARROLL VP BUSINESS DEVELOPMENT EMEA [email protected] Mobile +353 86 784 4005 Office +353 61 234500 NRF SHOW OFFER: 1,000 free email sending credits with coupon code NRF http://bit.ly/nrfemail ##ENDS##
Citation preview
SMS ADDED TO
Marketing Automation Hub
When we get a Text Message we take notice... right?
of mobile subscribers will read an SMS
within 15 minutes of receiving it
97%Will respond to the message within 60
minutes(Nielsen Mobile)
84%
5%< SMS marketing campaigns are opted out less than 5% of the time
Read rates across different mediums
98% 39% 29% 12%
SMS
SMS
Email Twitter Facebook
On average a person receives
SMS
1,216Emails per/mth
178Texts per/mth
Click rates for links in SMS are
5x higher than Email
Text messages are more visible with higher click rates
1 in 5 people used their smartphone to make a purchase in the UK in 2012
SMS
SMS coupons are10 times more likely to
be redeemed and shared than mail or
newspaper coupons.
22% of mobile coupons are shared
with at least1 friend
WHY USE
FOR SMS?
We have brought our great reputation for email inbox delivery to SMS
You can use both Email and SMS
together for better results
Track user engagement - click through
rate
EXAMPLE
You could send a special email to those who
clicked on a link within an SMS
SMS
Unlike others, who just ‘batch and blast’ SMS, our intelligent analytics
measure campaign performance, optimizing your ROI
Other reasons to useSENSORPRO for SMS
Segment different
contact groups
Effectively manage user
opt-outs
Use Direct Route - Not Grey Routes
Trusted by Who we work with
In addition to SMS and Email, there are many other great Apps in the SENSORPRO Marketing Automation hub:
Click on any of the links below to find out more!
• Surveys App• ‘Shopperscore’ Personalisation App• Facebook App (Add email Sign-up from to Facebook page)
• Twitter App (Capture subscriber email within Twitter)
• Net Promoter Score App
SMS
The Marketing Automation Platform trusted by Brand Leaders,
preferred by Agencies & loved by Developers
http://sensorpro.net/
