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OVERVIEWWHAT WHO WHYWHENWHERE

50th ANNIVERSARY CARNIVAL EDITION

This year, Europe’s largest street festival, Notting Hill Carnival, will be attracting

more than 1.5 million visitors to celebrate 50

years of Caribbean heritage and culture.

A truly magnificent and special 3 day event which will bring together diverse communities from across

the UK to showcase, explore and develop a range of

creative skills and talents.

The 2016 Notting Hill Carnival is brought to you by the London Notting Hill Carnival Enterprises Trust,

(LNHCET).

The London Notting Hill Carnival offers a

diverse range of branding opportunities for

organisations to promote their values, products and services to various groups,

cultures and ages.

Effectively, this milestone offers you the opportunity to put your brand in the hearts and minds of over 1.5 million people, which no other event/platform in

London can offer.

The London Notting Hill Carnival comprises of the

following main events held on the August Bank Holiday weekend from

Saturday 29th to Monday 31st 2016. As well as various

celebratory events held throughout the year.

(See Appendix 1 for full schedule).

Notting Hill Carnival is located in the Royal

Borough of Kensington & Chelsea, spanning over eight tube stations around

the Notting Hill area.

Contact: Stephen BoughEmail: [email protected]: 01344 203 961

WHAT DOES THENOTTING HILL CARNIVAL

REPRESENT?Notting Hill Carnival is a platform that brings together the elements represented below to bask in 3 days of fun and festivities

whilst subtly inspiring, educating and empowering them along the way.

FOOD MUSIC DANCE VISUAL ARTS COMMUNITY


WHO ATTENDSNOTTING HILL CARNIVAL?

The diagram below highlights the range of participants from diverse cultural, social and economical backgrounds:


Ethnicity White British/Irish: 30% Black Carribbean: 23%

Others: 47%

Cultural & Artistic Interests: 43%

Overseas Visitors: 43%

Attendees Local: 65%

Outside London: 35%

Employment Status Employed: 68%

Student: 17%

Age 5 - 60+ 25 - 34: 33%

SPONSORSHIPOPPORTUNITIES

The London Notting Hill Carnival offers a diverse range of structured or custom made branding opportunities for organisations to promote their values, products or services to various groups,

cultures and ages.



Children’s Day Parade

Lamp Posts(Street Branding)

JudgingZone Stewards

Social Media Mobile App

Sampling Screens

Other Events(Community/Celebratory)

SoundSystems

World MusicStage

PerformingUnits

Panorama

CARNIVAL BRAND OPPORTUNITIES

MASQUERADEPARADE

WHAT IS THE MASQUERADE PARADE?The Masquerade Parade offers your brand visibility among one of the most standout

and visually captivating elements of The Notting Hill Carnival.

Part of the main Parade using music and dance performances to capture the attention of Carnival-goers, as they cover key locations on the footprint. The colourful and

engaging nature of the Masquerade Parade draws in crowds of both those attending the event and the number of people that watch the Carnival on TV and online.

WHAT ARE THE OPPORTUNITIES?• Sponsoring of the Masquerade bands main banner

(each float is led throughout the Carnival by banner carriers)• Branding of vehicle accompanying the band

• Some Masquerade bands have all year round performances, which can offer your brand extended reach

• Co-branded social media posts and campaigns

WHAT WILL THE IMPACT BE?As one of the most theatrical elements of The Notting Hill Carnival, with tens of

thousands of images of the Masquerade Parade captured on social media, offering you the chance for millions of unpaid impressions and an extended social reach for

your brand.

HOW MUCH?Sponsorship packages start at £5,000.

Please note: Production and creative costs will be additional.


STEEL BANDFLOATSWHAT ARE STEEL BAND FLOATS?

Steel Pans are a musical instrument originating from Trinidad and Tobago. These bands follow the procession of Carnival bringing the musical energy and buzzing

atmosphere to the streets of Notting Hill.

The Steel Bands kick things off with Panorama on the Saturday evening. This is then followed by the fun and colourful J’Ouvert and Children’s Parade on the Sunday, culminating on Monday with the Street Festival Grand Finale. These parades are

viewed by over a million revellers who line the route.

WHAT ARE THE OPPORTUNITIES?• Branding of the Floats such as the main banner

• T-shirts that the band members wear• Branding of vehicle accompanying the band

• Some Steel Bands have all year round performances, with some bands having as many as 100 events a year (e.g. Summer Fair at Hyde Park, Glastonbury

and International events such as, The World Steel Pan event)• Co-branded social media posts and campaigns

WHAT WILL THE IMPACT BE? Over a million Carnival-goers watch their performances which are also played live on the 4 screens positioned throughout the Carnival, maximising your brands visibility.

HOW MUCH?Sponsorship packages start at £5,000.



SOUND SYSTEMS

WHAT IS A SOUND SYSTEM?The 38 different Sound Systems placed around the Carnival footprint provide the diverse range of music. With regular attendees holding strong allegiances for their favourite Sound Systems. These are the heart and soul of the modern day Carnival

and provide an immersive way to get your brand seen and heard.

WHAT ARE THE OPPORTUNITIES?• Co-branding of the stage

• Sampling around the Sound System footprint• Signage/banner advertising

• Social media integration• Merchandising and promotional giveaways

• Co-branded uniforms• Sound Systems travel around the world and perform at different events,

giving the opportunity to carry your brand name throughout the year

WHAT WILL THE IMPACT BE?An average of 30,000 people visit a Sound System over the 2 days, allowing your

brand to be seen and heard by thousands of people.

HOW MUCH?Sponsorship packages start from £9,000.

Please note: Each Sound System will vary according to their size and offering and that production and creative costs will be additional.


WORLD MUSIC STAGE

WHAT IS THE WORLD MUSIC STAGE?The World Music stage is a powerhouse of live music and other performances that

take place in a family friendly environment by Powis Square. Offering the chance to create a visually striking brand presence across the entire stage, combined with a bar site for consumer engagement (providing monetary gains) and direct access to one of

the outdoor viewing screens.

Throughout the 2 days there is a fabulous display of vocals, featuring performances from national and International Calypso and Soca artists, including the Association of

British Calypsonians, emerging artists of other genres and other performances.

WHAT ARE THE OPPORTUNITIES?• Branding of the stage• Potential for a bar site

• Digital screen advertising• Potential to transform the space into a sampling site

WHAT WILL THE IMPACT BE?One of the biggest attractions for families and tourists, The World Music Stage gives you access to the thousands of attendees who want to experience a diverse range of live entertainment. Combining the stage and bar presence allows for consistent brand

positioning in a key location throughout the footprint.

HOW MUCH?Bar site - £3,500, Sampling site - £5,000,

Entire branding of The World Music Stage - £15,000.


BROADCAST SCREENS

There are four large LED screens, which broadcast all aspects of Carnival as it unfolds, while simultaneously providing public information, brand publicity and highlights of

key moments.

Additionally there are sweeping high shots to provide a complete overview of the event, with a team of presenters providing a live, on site flavour to the worldwide

viewers of the excitement and party atmosphere.

WHAT ARE THE OPPORTUNITIES? Sub Sponsor Package

- 2 x 30 second slots per hour (24 hours of broadcasting over the event).

£9,500

Travel Sponsor Package- 10 second sting with your branding played every hour in and out

of the travel update (24 hours of broadcasting over the event). POA

Weather Sponsor Package- 10 second sting with your branding played every hour in and out of the weather update (24 hours of broadcasting over the event).

POA


JUDGINGZONEWHAT IS THE JUDGING ZONE?

The Judging Zone is where each band and performing unit must pass through during the Carnival Procession. Lined with tens of thousands of attendees across the 2 days of Carnival, they offer exposure to both general Carnival-goers and a

host of VIP guests.

WHAT ARE THE OPPORTUNITIES?• Visibility of your brand in the key media assembly location• Branding of the judging arch that frames the Judging Zone• Visibility on the outdoor screen located in the Judging Zone

• Sampling of your product among V.I.P’s, Politicians, High Commissioners and Government Officials

HOW MUCH?Sponsorship starts at £5,000.



BRANDED LAMP POSTS

Create a striking brand presence throughout Notting Hill Carnival that will be seen by over a million people. As one of the key locations and entry points to Carnival, the

branding of 120 lamp posts in Ladbroke Grove captures the attention of both local residents and Carnival-goers.

WHAT ARE THE OPPORTUNITIES?- There are 120 lamp posts that can be branded through the RBKC Local Authority

HOW MUCH?Starting price £60,000.

Please note: Lamp posts will be erected 3 days before carnival and be taken down a day after the event.


STEWARDINGTo help ensure the safety of the large number of people who attend The Notting

Hill Carnival each year, we have partnered with security firm McKenzie Arnold, who deploy over 900 stewards throughout the Carnival footprint.

WHAT ARE THE OPPORTUNITIES?• Branded steward uniforms (over 900 stewards)

• Branded steward stations • Online and digital brand visibility on the McKenzie Arnold website

HOW MUCH?Sponsorship starts at £25,000.


SOCIAL & ALTERNATIVE

MEDIA


All creatives will be tailored to the brands needs and will be published with advertising. Posts can be scheduled and promoted (targeted) according to

your needs.

POA

Mobile AppFree to download app available on iTunes, Android and Windows platforms gives carnival goers vital information on locations of all sound systems, Street Trading

Stalls, Bars, Toilets, First Aid, Screens, Parade tracker, programme and travel information.

HOW MUCH?Solus App branding/Sponsorship from £10,000

On-app advertising - POA.

ACTIVITIESWHEN WHAT WHERE

Saturday Panorama: a national competitive steel band presentation

Emslie Horniman Pleasance Park, Bosworth Road, W10

Sunday J’Ouvert: an early morning carnivalesque parade accompanied by steel bands

Procession begins and ends at Canal way, Ladbroke Grove W14 next to Sainsbury’s car park

Sunday and Monday World Music Stage: performances by UK calypsonians, visiting artists and emerging artists promoting diverse genres of music

Powis Square W11

Sunday (Children’s Day) A Children Carnival Parade as well as other creative children/ family centred events

Along the footfall of the Carnival parade, which is approximately 15 miles long within the Borough of Kensington and Chelsea

Sunday and Monday A presentation of a range of music styles byapproximately 38 static sound systems

Sound systems are located in strategic areas within the foot fall of the carnival

Monday (Street Festival Grand Finale) A blend of vibrant colourful costume processions by approximately 60 adult masquerade bands accom-panied by mobile sound systems, steel bands or live music

Along the footfall of the Carnival parade which is approximately 15 miles within the Borough ofKensington and Chelsea


CONTACTDETAILS

Contact: Stephen BoughEmail: [email protected]

Tel: 01344 203 961

Marketing

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