NoTopo Internet MarketingDivulgação na Internet com foco em resultados

Doing social media and internet marketing in Brazil

Agenda

1 – The Brazilian Market: 1.1 Brazilians and the internet1.2 Similiarities with other BRIC countries1.3 Where are we different?

2 –Why the need for a Brazilian Agency?2.1 Different people use the internet and social media

differently (and sometimes, for different reasons)2.2 More specifically, Brazilians and Chinese people are

VERY different2.3 There’s a need for a cultural translation

3 – Why NoTopo? 1.1 – No topo;

1.2 – Our Mission1.3 – No topo team + clients

The Brazilian Market

More than 100 million Brazilians have access to the internet; 1/3 of users access Facebook; 85% of users do daily searches; Latin America is the region with most searches in the world. Google is the market leader in search in Brazil, with 95% share Brazil is the country where Facebook usage grew most

Smartphones:

84% of Brazilians, aged 16 through 64, use some sort of cellular device, 44% are basic cell phones, 36% are smartphones 21% are multimídia.

1.1– Brazilians and the internet

The Brazilian Personality:Embracing innovation + increase in purchase power + young population = FAST ADOPTION

1.2 – Similarities with other BRIC

In 2004, Brazilians spent the most time on the internet, over all people

The Orkut phenomenon (a social network that grew without any midia support or push): only in Brazil (and India)!

1.3 – WHERE ARE WE DIFFERENT?

When compared to Russia, India, China, USA, United Kingdom, South Korea, Australia, Turkey and Italy, Brazil is the country with the highest access to social media networks via smartphone, at 75%

SO Most navigation on social media today is through mobile,

BUT Many of those users don’t have full internet access on their phones (they use apps and special plans from the carriers to access social media)

1.3– WHERE ARE WE DIFFERENT?

1.2– WHERE ARE WE DIFFERENT?

In spite of the social media craze, Brazilians still use SEARCH more than Facebook (unlike Argentina and other neighbours)

Why a Brazilian agency?

2.1 People use the internet differently

Even in the United States (these are all American residents!), Asian minorities use the internet differently from Hispanic minorities

2.2 – Chinese and Brazilian differences in the internet environment

Our Alexa ranking of the top sites is completely different from China, and quite different from our neighbours too

2.2 – Why?

According to studies, extroverts and introverts use the internet and social media differently: Extroverts have more friends, and share more Introverts consume more information, use the internet and social

media with a purpose, and spend less time there Introverted cultures (such as Asian) may have different patterns of social

media usage than extroverted cultures (Latino cultures), mimetizing what was reported in the studies below, but on a national, or cultural level

This may mean, for example, that whereas Asians read more and click more on links, Latinos may share more, talk more, and read and click on other things less

(source: http://readwrite.com/2012/01/16/study_why_do_people_use_facebook#awesm=~olEugGoMGUB6tu)

2.2 – A reminder...

Of course, these are all generalizations, and may prove to be different on a personal level There will always be exception to rules

The mere fact that Brazilians actually still use search engines more than social media (and information gathering space – therefore typical from introverted cultures – rather than a social media/sharing space) , proves that general rules about behavior may need to be understood on a deeper level

In general, there’s a need to understand patterns fast, to be able to use the internet in favor of business

Working through:

SEO - Search Engine Optimization, SEM - Search Engine Marketing, Social Media, Web Analytics analysis,Market competition,

Our goal is to promote your brand on the internet, achieving your goals, with emphasis on ROI.

Our Success is Your Success!

3 - Why Notopo?

10 years of online experience, 7 years agency experience;

We are a boutique consulting firm – the customer always has easy access to senior management;

We are specialized in online marketing, emphasizing ROI; Google Certified Partner since 2008;

A team with international experience: more able to translate social and cultural differences into other cultures and into action plans

3.1 - Notopo

3.1 - Notopo

We generate qualified traffic to your site AND analyse traffic data to:

Further imporve the quality of this traffic;

Acheive the client’s goals, all tools and specific resources are used;

A/B testing for all strategies, and monthly reports consisting of:• Performance statistics• Qualified suggestions for improvement;

3.1 - Notopo

Our Services:

Market Intelligence

Social Media Marketing

Marketing Analysis

SEO Content

Display Ads / Banners

Ads Network

Internet Marketing

Sponsored Links

Website Optimization

Web Analytics

Facebook Marketing

Remarketing

Our mission: Help companies test the Brazilian market and talk to local customers with minimal cost and risk

Our vision: Why not trying the Brazilian market through actually COMING here (virtually)?

It’s cheaper, less risky and brings more realistic insights!

3.3 - Team

MultiLingual Team;

Diverse team of 10+ Advertising and Marketing Professionals from Brazil;Fluent in Portuguese, Spanish, Italian and English

MBA in Marketing for Services in the US = the Business view

We have over 100 accounts

We’ve acquired expertise to work with clients in various segments are markets.

Our clients include those in the following industries:

3.3 - Clients

•Hotel/Hospitality•Fashion and Decoration•Luxury goods•Technology•Health Care•Start ups•Coworking

* Along with our acquire expertise, and though our boutique consulting model, we offer our clients innovative strategies, which surpass market needs and provide results!

3.3 - Clients

Internet marketing focused in marketing exposure