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~Stephanie Hart

Nickelodeon's Digital Marketing Strategy

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Nickelodeons Digital Marketing Strategy

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Page 1: Nickelodeon's Digital Marketing Strategy

~Stephanie Hart

Page 2: Nickelodeon's Digital Marketing Strategy

START WITH SOCIAL MEDIA AND TECHNOLOGY

Go where the people are, social media

Spread the word through applications and

games

Make being apart of the digital strategy easy

Page 3: Nickelodeon's Digital Marketing Strategy

Create Facebook games

Uses Instagram to have contests

Use Facebook to advertise your new items

Page 4: Nickelodeon's Digital Marketing Strategy

Facebook Games!!

Who does not love Candy Crush?

Contests for most likes

Contest for most shares

ADVERTISE!!!!

Page 5: Nickelodeon's Digital Marketing Strategy

Contests, Contests, Contests

Competitions for best picture

Competitions for best Halloween

costumes

Giveaways

Page 6: Nickelodeon's Digital Marketing Strategy

YOUNGER KIDS

TEENS

ADULTS

Page 7: Nickelodeon's Digital Marketing Strategy

Spread the word

Advertise

Assess download numbers and

increases

New followers?

Page 8: Nickelodeon's Digital Marketing Strategy

Facebook

Advertising

Page 9: Nickelodeon's Digital Marketing Strategy

Contests and

Giveaway Prizes

Digital Marketing

Page 10: Nickelodeon's Digital Marketing Strategy

Technology

Social Media

Advertising

Games

Applications