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Nickelodeons Digital Marketing Strategy
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~Stephanie Hart
START WITH SOCIAL MEDIA AND TECHNOLOGY
Go where the people are, social media
Spread the word through applications and
games
Make being apart of the digital strategy easy
Create Facebook games
Uses Instagram to have contests
Use Facebook to advertise your new items
Facebook Games!!
Who does not love Candy Crush?
Contests for most likes
Contest for most shares
ADVERTISE!!!!
Contests, Contests, Contests
Competitions for best picture
Competitions for best Halloween
costumes
Giveaways
YOUNGER KIDS
TEENS
ADULTS
Spread the word
Advertise
Assess download numbers and
increases
New followers?
Advertising
Contests and
Giveaway Prizes
Digital Marketing
Technology
Social Media
Advertising
Games
Applications