Upload
colleen-newvine-tebeau
View
151
Download
0
Tags:
Embed Size (px)
Citation preview
Before you tweet, pin or like, create a plan
The Corn Party, March 2015
Colleen Newvine
Newvine Growing
Our agenda
What is social media success?
Setting business goals
Taking actions tied to those goals
Using online marketing to communicate
actions
How you can assess whether it’s working
Your questions
#cornparty
@NewvineGrowing
Or is it this?Manta, an online small business community,
surveyed more than 1,200 of its members, and
found 39 percent saw a return on their social
media investment:
#cornparty
@NewvineGrowing
“Excuse me sir,” Alice
enquires, “could you tell
me which road to take?”
Wisely the cat asks,
“Where are you going?”
Somewhat dismayed,
Alice responds, “Oh, I
don’t know where I’m
going sir.”
“Well,” replied the cat, “if
you don’t know where
you are going, it really
doesn’t matter which
road you take.”
Know where
you’re going
#cornparty
@NewvineGrowing
It’s not just about numbers
Reach the right people with the right message at the right time
What information do they need?
What information do they want?
What’s the specific next step you want them to take?
What will connect with them – entertain them, amuse them, inspire them?
What’s in it for them?
#cornparty
@NewvineGrowing
Five questions about strategy
When you’re crafting your online marketing
strategy, ask:
What are your goals?
What’s your status quo?
Who is your audience?
What is your competition doing with social
media?
What resources do you have?
#cornparty
@NewvineGrowing
Getting specific about goals
What do you want and how can you
measure it:
Do you want to make more money
Do you want to make different money?
Do you want to save money?
Do you want to lower your stress?
Do you want to contribute more?
#cornparty
@NewvineGrowing
Goals drive your actions
Based on your business goals, do you want
to make any changes to:
What you are selling?
Where you are selling it?
How much you are selling it for?
#cornparty
@NewvineGrowing
Actions drive communications
Then let the world know about your actions:
What will you communicate?
Who will you communicate with?
Where will you communicate it?
When will you communicate it?
#cornparty
@NewvineGrowing
Assessing your results
How will you measure your results?
o Share a coupon
o Share a coupon code
o Use a custom URL and Google Analytics
o Use social media analytics
o Check your bank account
#cornparty
@NewvineGrowing
Using metrics well
To track what works for you and what
doesn’t:
Develop a system
Build in measurement from the beginning
Look for trends
Run comparison tests
Keep focused on the end goals
#cornparty
@NewvineGrowing
Think results with metrics
Some examples of what you might track:
Facebook likes, comments, shares
Twitter followers, retweets and @mentions
Clickthrus on links
Website traffic
Visits to your farm
Weekly and monthly revenue
Weekly and monthly profit
#cornparty
@NewvineGrowing
Newvine GrowingMarketing strategy and tactics
for farmers, farmers markets
and farm-to-table restaurants
http://newvinegrowing.com