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A newsletter "how to" for getting started with an email program.
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Say, “Hello!” With A Newsletter
The story of keeping in touch
Reach out and say, “hello!” to your past and current customers consistently with newsletters
• Tell them, “Thank you!” for doing business with you
• Reach out with information that is relevant and interesting
• Let them know about special events &/or sales coming up
• Send a survey and ask how they feel about doing business with you
• Provide hints and tips relevant to their recent purchase
Divide your database into separate lists so your information is specific for the readerFor example: current customer, past customer and prospect lists
Set up a schedule to send out your newsletters
• Create a schedule and stick to it
• You can space out the mailings to keep your work flow balanced
• Make sure to work ahead so you are not rushing around last minute
• We recommend sending out one newsletter per month
Database to use
Send newsletter
out monthly on
the:
Special offer
Past Customers 1st
Refer a friend and
get $__
Current Customers 10th
Bring in a friend and receive a free gift
Prospects 20thGet $___ off
your first order
What Types of Information Should You Provide In A Newsletter?
• Relevent Information
• Special Sales or Offers
• Case Studies
• Testimonials
• Contests
• Social Media Links
Information that is relevant to the reader. Share
information that will make life better in some way?
Do you have an anniversary or an open house coming up? Will you be at a local
event soon?
Provide an example of how your product or service
affected a recent customer positively
Word of mouth is the best form of advertising.
Testimonials are extremely effective
Create a contest or reward program for your
customers. For example, you could reward them for
referrals
Include every way to get in touch with you via social media, website, email,
address and phone number
Highlight an employee or customer of the month. People like to be noticed for the good job they are doing
Special events you have attended that are interesting, i.e. a company picnic
News about your company’s services or products, i.e. have you added a hot, new product
Other content ideas
Continue to nurture relationships through newsletters for your “Happily Ever After”
For more information on how to get started growing your customer base with a newsletter program, contact KC Creative today!
• Phone: 316-262-0111
• Email: [email protected]
• Web: www.kccreativeadvertising.com
• Social Media:
