Upload
safeshopsbe
View
226
Download
0
Embed Size (px)
Citation preview
How technology meets customer experience
Vincent Nys -‐ NewFusion
ADD Clients Visuals• Proximus, Luminus , Alken-‐Maes , Johnson & Johnson , Huawei, ING
Raymond Kurzweil
2009 -‐ 2010
qSpeech & Face RecognitionqWireless communicationqHigh Speed broadband internetqVirtually Realityq…
Wireless & Internet
Singularity !!!!
ROBOTS ARE GOING TO TAKE OVER THE WORLD
1999 2002
DO YOU THINK IT’S POSSIBLE ?
THE FURTURE OF TOMORROW IS WRITTEN TODAY
EMBRACE THE TECHNOLOGY OF TOMORROW
STAY AHEAD ! CHANGE IS GETTING FASTER
AS A CONSUMER ?AS A BRAND ?
AS A GOVERNMENT ?
Digital Transformation
DIGITAL
TOUCHABLE
INTERACTIVE
SMART
PERSONAL
The future for me ?
• Wearable things• Internet of Things ( everything connected )
• Open ecosystems• Even smaller• Big Data > Smart Data
Turn Data into InformationTurn Information into Insights
TECHNOLGY IS CHANGINGMARKET IS CHANGING
BUT ALSO THE CONSUMER IS CHANGING
The consumer
• Digital & Mobile technology• Always on/Instant gratification• Decreased mobility• Community• Co-‐creation/collaboration• The power of the crowd• Empowered Self Service
Transformation of Engagement
Online Retail Analytics
ALL ABOUT DATA
Online VS Offline
Online / Offline Merge
Motivation + Big Data + Gamification= Loyalty 3.0
Offline Retail Analytics
Only analytics on:
Visitor Counts / sales & loyality cards
New Technologies: Street
• Mobile advertising• Personalized billboards• Promotion, Coupons, Loyalty• Retail apps• Virtual store (QR)• Interactive Windows• Geofencing/ iBeacons• Camera heat mapping, dwell
mapping, people counting, crowd control
New Technologies: In Store• 3D printing, personalized booths
• Augmented reality• iBeacons – personalized advertising
• Digital mirror – connected fitting room
• Heat mapping, Wi-‐Fi Monitoring
Offline use ?
Audience Messurement
Result ? Better customer ExpierenceCUSTOMER EXPERIENCE 3.0
Privacy Issue ?
How Cares ?
Privacy Balance
COMFORT PRIVACY
SELF CONTROL
AS A CONSUMER ?AS A BRAND ?
AS A GOVERNMENT ?
www.newfusion.be
Presentation by: Vincent Nys – Credits to: @Ransbottyn