WEL-COME

(1ST COMPANY THAT MANUFACTURE’S ONLY HYBRID CAR LOCALY)

SAVE FUEL..... SAVE ENERGY…..SAVE ENVIRONMENT…!!

(THE TECHNOLOGY THAT DRIVES INTO FUTURE)

Table Of Contents:-

1. Introduction

2. Finance Department

3. Production Department

4. Human Resource Department

5. Marketing department

6. Conclusion

Introduction:-

India has large amount of consumers of car but they are using

Petrol, Diesel and C.N.G. as fuel but we think the things

differently to save money, fuel and environment by making

our new product as a “HYBRID CAR”.

A hybrid vehicle is a vehicle that uses two or more distinct

power sources to move the vehicle.

The term most commonly refers to hybrid electric

vehicles (HEVs), which combine an internal combustion

engine and one or more electric motors.

Our product will going to help middle class and upper middle

class. It has all basic facilities and automatic transmission.

Company’s Name:-

Tagline:-

SAVE FUEL..... SAVE ENERGY…..SAVE ENVIRONMENT…!!

Logo:-

VISION:-

THROUGH IMPROVEMENT OF CONVENTIONAL TECHNOLOGY, AS

WELL AS PIONEERING EFFORTS IN THE APPLICATION OF NEW

TECHNOLOGIES. FUSION IS TAKING GREATE STEPS TO DEVLOPE

ECO CAR WHICH HELP US BECOME A LOW CARBON SOCIETY.

MISSION:-

CREATE VEHICLES THAT ARE POPULAR WITH CONSUMERS. HAVE A FIRM COMMITMENT TO QUALITY, ENVIRONMENT AND

SAFETY.

ENRICH HUMAN RESOURCES AND PROMOTE TEAMWORK,

INNOVATIVENESS AND INTEGRITY.

Objectives Of Our Organization:-

Business objective:-

Hybrid cars, by shifting the consumers from traditional

vehicles to hybrid cars is our main objective.

Research objective:-

To understand the behaviour of consumer towards hybrid cars.

To understand the reasons of not purchasing of hybrid cars.

To understand the market conditions for hybrid cars.

To learn the ways by which sales of our product can be

increased.

Target Market:-

In this generation the car is necessary, so we have get new

idea to save fuel by hybrid car.

So, One of the major target markets of our product is

middle class & upper middle class. Because they also want to

increase their life-style.

and by providing low cost and high facility cars we can

satisfy their needs.

We will make certain discounts for certain customers which

will benefit and increase our sales.

1) Middle class:-

Fusion classic

Extra Features:-

Sun Roof Manual

Reverse Camera

Rear mirror viper

Attractive fog lamp

Our Products:-

2) Upper middle class:-

Fusion Sport

Extra Features:-

Sporty look

Low ground clearance

Two doors four seated

Tubeless tyres

Air Bags & ABS brakes

Recharging of battery:-

Finance Department:-

Our finance department has following decision making

authority:-

Deployment of funds in various assets.

Estimate short and long term forecasting funds.

Foster the relationship with investors, underwriters of equity

and other government regulatory bodies.

Pay the salaries to worker, insurance, provident fund.

Make different solution for save the tax.

Expected expenditure:-

Sr.no Subject Cost

(for first 20-classic

20-Sport)

1 Cost of land 10 Cr

2 Cost of construction 5 Cr

3 Machines 10 Cr

4 Raw materials 2 Cr

5 Electricity cost 10 Lakh

6 Design cost 15 Lakh

7 Transportation cost 30 Lakh

8 Advertisement Cost 80 Lakh

9 Salary

Workers(200)

Supervisors(20)

Managers(5)

MD(1)

20 Lakh

5 Lakh

7.5 Lakh

2 Lakh

10 Training and development cost 5 Lakh

Total fund 28,74,50,000 ₹

Capital structure:-

Amount

Equity Capital (owners own fund) 10 Cr

Borrowed fund (Loan) 10 Cr

Total initial Investment Required 87450000 ₹

We will give good amount of bonus to our share holders. So

they will invest more money in future.

Source for procurement of funds:-

Borrowing loan from banks:-

Name of banks:-AXIS bank, BOB

Types of loan to be borrowed:- business loan

We are medium entrepreneur so we borrow between more

than 5cr and less then 10cr.

Borrow loan:- 10 Cr

Prevailing interest rate:- AXIS @ 12%

BOB @ 11%

Issue of share:- 43,725

At what amount:-2000/- per share

Production department:-

Company’s name:-

FUSION CAR PVT.LTD

Location of company:-

Plot no. 750, GIDC, Icchapor,

NH-6, Surat, 395009

Gujarat

LOCATION:- We select GIDC icchapore for our plant

because of following reasons.

Availability of land.

Availability of raw material.

Availability of transportation.

Availability of labour.

Availability of water.

We have world class production facility in-

house that comprises all sophisticated tools,

equipment, and machines.

Prior to beginning manufacturing process, our

researchers conduct in-depth research. Thishelps them formulate the best quality

“HYBRID CARS” and deliver them with

commitment to ensure complete customer

satisfaction.

We are having latest design software for

designing our cars.

Production strategy:-

Raw Material:-

We are having a benefit of a provider of raw material near

our location such as ESSAR PVT.

We have used tremendous number of materials to build cars,

including iron, aluminium, plastic-steel, glass, rubber,

petroleum products, copper, steel and others.

This parts are used to create every thing from those small

things to big things like dashboard needles and wiring to big

stuff as the engine block.

Electricity:-

The availability of electricity power is

essential for any unit where production is done

24hrs continuously.

FUSION CAR PVT LTD gets electricity from

TORRENT.

Design of

Cars

Design

of

Engine

Production Line:-

Fabrication

and

Paint-shop

Assembly

line

Human Resource Department:-

1. Manpower:-

Obviously, our company requires manpower because we

produce "HYBRID CAR", for its fabrication, production, assembly,

quality control, etc.

There are five levels of managers in our company.

1. Top level:-

Board of directors

2. Higher middle level:-

Managing director (MD)

3. Middle level:-

Finance manager

Production manager

Human Resource manager

Marketing manager

4. Lower middle level:-

Supervisors

5. Low level:-

Workers (helpers)

Selection Procedure:-

Resumes/CVs review

↓

Initial screening interview

↓

Analyse the application blank

↓

Conducting tests and evaluation performance

↓Preliminary interview

↓

Core and departmental interview↓

Reference checks

↓

Job offer

↓

↓Medical examination

Placement

The selection procedure is an organization depends on the

organizations strategy and objectives, the tasks and

responsibility of the job and the qualification, experience and

characteristics required in an individual to perform this task

and responsibilities successfully.

Recruitment policy guidelines:-

1. Managing director (MD)

Qualification:-

Educational:

B.tech , M.tec, MBA

Experience:

Min 10 years industrial

2. Finance manager

Qualification:-

Educational: CA

Experience: Min 5 year

3. Production manager

Qualification:-

Educational: B.tech, M.tech

Experience: Min 5 years

4. Human Resource manager

Qualification:-

Educational: B.com, M.com

5. Marketing manager

Qualification:-

Educational: BBA, MBA

Sources of Recruitment:-

Developing different sources of recruitment is essential for an

organization. Different source of recruitment can be employed,

depending on various factors like the level of position, number

of people required, time available and the funds allocated for

the requirement. There are mainly two methods for

requirement.

1) Internal Sources

It will not work for our company as our company is

newly started.

2) External Sources

Which is explained as follows:

External sources:-

There are various methods of recruiting from external

sources. Some of the popular methods are advertisements,

campus recruitments, employee referrals, employment

exchanges, private placement agencies etc.

Recruit Fresh Engineer by campus interview from Sardar

Vallabhbhai National Institute of Technology, Surat.

Recruit machine operator by personal interview and written

test from ITI.

Recruit worker by giving add in local newspapers.

Recruit different department manager by written test, group

discussion and personal interview.

Lending main Marketing manager from IIM Ahmedabad.

Marketing department:-

Distribution channel:-

A distribution channel is the network of individuals and

organizations involved in the process of moving a product or

service from the producer to the end user.

Channels are classified by the number of intermediates

between product and consumers.

A level zero channel has no intermediates. This is typical of

direct marketing A level one channel has a single

intermediates. This flow is typically from manufacture to

retailer to consumer.

Company

Transportation

Distributers

Customers

We have obtained this distribution channel.

Means of transportation:-

The various modes used for a movement. For each mode,

there are several eans of transport. They are: a. inland

surface transportation (RAIL,ROAD and inland waterway);

b. sea transport (costal and ocean); c. air transportation

and d. pipelines.

We are locally manufacturer. So, we use rail,

road, and internal water ways.

For low cost of transportation, mostly we use

government rail.

Market strategy:-

An organization’s strategy that combine all of its

marketing goals into one comprehensive plan.

A good marketing strategy should be drawn from

market research and focus on right product.

Product Responsibility:-

Safety Impacts of Products

Product Information and Labelling

Customer Satisfaction

Customer Privacy and Compliance

Societal marketing concept:-

It is a marketing concept that holds that a company should

make good marketing decision by considering consumer’s

wants, the company’s requirements, and society’s long term

interest.

As our product is “ECO FRIENDLY” it will not affect the

environment of the society.

Steps taken by our company for social well-fare.

Air Emissions

HIV-AIDS awareness across all plants

Tobacco chewing awareness

Anti-Alcoholism program

Human Rights

Save Girl child

Medium of promotion:-

There are many ways to advertise our product, but we

advertise in two ways.

1) Launch @ Auto-Expo

2) Hoardings

We are planning to introduce a staggering number of hybrids

cars in the next three to five years.

Production of highly efficient hybrid cars.

Production of SUV hybrid cars.

Establish new plant. So we will also be a global manufacturer.

Develop the business globally.

Production of high speed hybrid cars.

Establish of more recharge centre.

Future Plan:-

CONCLUSION:-

We conclude our product features and quality are

satisfied customers needs and it is also help full to

environment.

IN FUSION CAR PVT LTD internal relation between the

workers and management are very well. All the workers

and management behave with each other as family

members.

We conclude that FUSION CAR PVT LTD is very well

organized, well developed and progressive company.