New model of competition in electronic bankingH. VAN DE VYVER

CELUFO SNC, BRUSSELS

1E-BANKING / H.VAN DE VYVER, CELUFO SNC17 - 19 December 2014

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New model of competition

Collaborate vs Compete

e.g. mutual funds ebanking

Aggregators: horizontally consolidated info about accounts

e.g. Yahoo – Microsoft

Vertical portals: one stop shopping

Smart agents: compare financial offers

New competitors: non-banking offers

Confidence

Valid contact address and real-world address

Talk with living representative

Watchdogs (e.g. BBBOnline, TRUSTe)

Precise terms of purchase

17 - 19 December 2014 E-BANKING / H.VAN DE VYVER, CELUFO SNC

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New model of competition

17 - 19 December 2014 E-BANKING / H.VAN DE VYVER, CELUFO SNC

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New model of competition

17 - 19 December 2014 E-BANKING / H.VAN DE VYVER, CELUFO SNC

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Convert members into clients

Visitors -> members -> clients

Online customer conversion rate

Average customer acquisition cost20.45 Eur / client

17 - 19 December 2014 E-BANKING / H.VAN DE VYVER, CELUFO SNC

New promotion and communication

Promotion

◦ Online

◦ Websites

◦ Social media

◦ Mobile

◦ Offline

◦ Sync with online

Communication

◦ Feedback clients

◦ The conversation company

17 - 19 December 2014 E-BANKING / H.VAN DE VYVER, CELUFO SNC 6

New model of competition in electronicbanking

7E-banking / H.van de vyver, Celufo Snc17 - 19 December 2014